tag:blogger.com,1999:blog-368454602024-03-05T10:32:20.383-08:00TrademarkEsqIntellectual Property current events are highlighted in this Blog with particular attention to Trademarks, Copyrights and Licensing in the areas of Entertainment, Publishing, the Internet, as well as Apparel, Sports, Sporting Goods and Culinary trademarks.William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.comBlogger239125tag:blogger.com,1999:blog-36845460.post-17413760500358871752019-04-13T17:12:00.002-07:002019-04-13T17:12:40.848-07:00Trademarks On The Snow - April 2019Dateline: April 10 - 13, 2019, Mammoth Mountain, Mammoth Lakes, Calif...<br />
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<b>Trademarks On The Snow - April 2019 </b><br />
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Skis and snowboards, below...<br />
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Stickers...<br />
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The upper deck at Main Lodge, some 50 - 60 feet above the ground is accessible by foot thanks to record snow pack at Mammoth Mountain...<br />
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Hot Chocolate, Helmet, Goggles, Gloves.... and maple glazed bacon...<br />
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Below, at the very top of Mammoth Mountain at 11,053 feet... access to the snow without ANY STAIRS!... There is a set of stairs (20 plus) here early in the season...<br />
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Mammoth (Mountain) signage at The Outpost at Chair #14 on the backside of the resort...<br />
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Mammoth Mountain hoodie by HELLY HANSEN®.....<br />
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<br />Skiers on Chair #22 riding up to top of Lincoln Mountain...<br />
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STEEPS BAR, below, some 10 - 15 feet below the surface of the snow!... and which is usually at ground level.... at McCoy Station...<br />
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Skis and a snowboard at The Mill at Stump Alley...<br />
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Below, K2 SKY LITE snowboard...<br />
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(Snow) Board Meeting, below...<br />
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Starbucks Coffee, the exclusive coffee brand at Mammoth Mountain...<br />
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Snowboards and skis...<br />
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#Stickers on a JEEP and its trailer...<br />
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Brand owners know that their brands need to be protected by trademarks. In the U.S., as well as most jurisdictions around the world, trademark rights are maximized via registration.<br />
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For more information about trademarks, please visit us at:<br />
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<a href="http://www.snowesq.com/"><b>www.snowesq.com</b></a><br />
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Kind regards,<br />
<br />William E. Maguire,<br />
LAW OFFICES OF WILLIAM E. MAGUIRE,<br />Santa Monica, Calif.<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
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<i><b>*** This blog post is not intended as legal advice. ***</b></i><br />
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All photos by & Copyright 2019 William E. Maguire. All Rights Reserved. <br />
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*** *** *** *** ***William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-86334330760152146432019-04-02T13:44:00.000-07:002019-04-02T20:37:46.962-07:00BOGUS Trademark Renewal Date & Trademark Solicitation...Dateline: Tuesday, April 2, 2019<br />
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Today I received an email from an overseas client who recently received a trademark solicitation that they thought was from the USPTO and which warned of expiration (misleadingly) and Renewal on April 5, 2019. Needless to say, the client was very concerned.<br />
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For the sake of this example of a misleading and perhaps even intentionally misleading trademark notice intended to look official is a redacted (for client anonymity) version of this solicitation:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV-czPYCu8vCAIv4okXceK4ZN9cnGjg7ZtrxxLyyPuOoJoQWyLfsExr6ewZ4POoyD0jEqZ8Cmu2ilmXmQCk5aMvN7h0LiQI9EQxFuSy5mOSlkyN1LKEqTM8r0KgkC3SUAhAba0/s1600/Bogus+Solicitation.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1202" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV-czPYCu8vCAIv4okXceK4ZN9cnGjg7ZtrxxLyyPuOoJoQWyLfsExr6ewZ4POoyD0jEqZ8Cmu2ilmXmQCk5aMvN7h0LiQI9EQxFuSy5mOSlkyN1LKEqTM8r0KgkC3SUAhAba0/s400/Bogus+Solicitation.jpeg" width="300" /></a></div>
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Tellingly, this solicitation references a false Registration Date of April 5, 2010. Even the Filing Date shown on this solicitation is also false.<br />
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<b>*** The actual Registration Date is April 5, 2011. ***</b><br />
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Thus, the renewal period does not begin until April 5, 2020 (not April 5, 2019).<br />
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There is a proliferation of these trademark solicitations and/or trademark scams being mailed to USPTO trademark applicants and registrants as indicated in our two previous recent blog posts.<br />
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This particular solicitation takes it one step closer to fraud with its listing of:<br />
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• a false Filing Date; <br />
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• a false Registration Date; and<br />
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• a false Renewal Date.<br />
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======<br />
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<i><b>Applicants, Registrants, and Counsel need to be aware of these on-going trademark solicitations which are designed to look official and timed to elicit a false sense of urgency.</b></i><br />
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Be careful out there.<br />
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Respectfully submitted,<br />
<br />
William E. Maguire,<br />
Santa Monica, Calif.<br />
<a href="http://www.tmesq.com/">www.tmesq.com</a><br />
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<i><b>*** This blog post is not intended as legal advice. ***</b></i><br />
<br />
<b>*** *** *** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com2tag:blogger.com,1999:blog-36845460.post-2392007683554586542019-03-31T10:39:00.000-07:002019-04-02T15:52:43.640-07:00Yet Another Misleading & Expensive Trademark Solicitation...Here<i> </i>is yet another mass mailed/expensive/misleading Trademark Solicitation sent via USPS that offers renewal of your registration at the USPTO for $1,600 for one
class of goods/services, sent a year "in advance" of beginning of
the renewal period.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4_14lTBt_uRQLwt97umXBNxr3UHNIDNVVRImIuW_gFCJLaq42ShRQiUGD5A13Z7wM_rK4x3KX-NstqeOcmNHma5IdppBRtlfbtkDE2bMbhcih2gvvRrbptx7hyJJBWPWO50Fr/s1600/P%2526T+Resource+Center.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4_14lTBt_uRQLwt97umXBNxr3UHNIDNVVRImIuW_gFCJLaq42ShRQiUGD5A13Z7wM_rK4x3KX-NstqeOcmNHma5IdppBRtlfbtkDE2bMbhcih2gvvRrbptx7hyJJBWPWO50Fr/s320/P%2526T+Resource+Center.jpeg" width="240" /></a></div>
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In this case, I received this trademark solicitation near the end of March 2019. This particular mark does not expire until near the end of March 2021. Nevertheless, this solicitation misleadingly shouts, in effect, that your trademark is about to expire and then next to it sets forth a date in late March 2020 for its renewal. March 2020 is only the beginning of the one year renewal period. Expiration does not occur until March 2021.<br />
<br />
The timing of this solicitation is key. It is a year before the USPTO sends out its notices regarding renewal.<br />
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Additionally, the USPTO Trademark Assistance Center has let it be known that they want to be advised when applicants/registrants receive these solicitations. Therefore, I sent the above-referenced solicitation to the USPTO TM Assistance Center and here is their reply, in part, which sets forth some more important information on this topic, as well as information on maintaining your registration:<br />
<br />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">ALL OFFICIAL CORRESPONDENCE IS FROM THE USPTO:</span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Private companies not associated with the USPTO often use information from the USPTO’s databases to send trademark-related offers and notices. Although the offers and notices may display information specific to your registration, any company that sends paperwork requesting fees for filing your maintenance documents with the USPTO is not affiliated or associated with the USPTO or any other federal agency. All official correspondence will be from the “United States Patent and Trademark Office” in Alexandria, VA, and if by email, specifically from the domain “@uspto.gov.”<span class="Apple-converted-space"> </span></span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">If you receive a trademark-related offer or notice that you believe is deceptive, we encourage you to follow the steps outlined on our website at<span class="Apple-converted-space"> </span></span><a href="https://www.uspto.gov/trademarks-getting-started/non-uspto-solicitations" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">https://www.uspto.gov/trademarks-getting-started/non-uspto-solicitations</a><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>to file an on-line consumer complaint with the Federal Trade Commission (“FTC”) and if the company that sent you the notice or offer is not listed on the USPTO website, please email us at<span class="Apple-converted-space"> </span></span><a href="mailto:TrademarkAssistanceCenter@uspto.gov" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">TrademarkAssistanceCenter@uspto.gov</a><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>and let us know. </span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">YOU MUST FILE MAINTENANCE DOCUMENTS TIMELY</span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">As of January 27, 2015, the USPTO began sending email reminder notices of the due dates for filing maintenance documents, but only if the owner or correspondent authorized email communication. Even if you do not receive a reminder notice, you must timely file all maintenance documents or your registration will be cancelled and/or expire and it cannot be revived or reinstated. The requirements and dates for filing maintenance documents are included with your registration certificate. </span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">YOU CAN FILE DOCUMENTS DIRECTLY WITH THE USPTO:</span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">File your maintenance documents online through the Trademark Electronic Application System (TEAS) at<span class="Apple-converted-space"> </span></span><a href="https://www.uspto.gov/trademarks-application-process/filing-online/registration-maintenancerenewalcorrection-forms" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">https://www.uspto.gov/trademarks-application-process/filing-online/registration-maintenancerenewalcorrection-forms</a><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>.<span class="Apple-converted-space"> </span></span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">The only fees you will be charged are those required by law. The USPTO does not charge additional service fees for using its online filing system.<span class="Apple-converted-space"> </span></span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">NEW MAINTENANCE TAB:</span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">The Trademark Status & Document Retrieval (TSDR) database at<span class="Apple-converted-space"> </span></span><a href="https://tsdr.uspto.gov/" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">https://tsdr.uspto.gov/</a><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>has a new tab that allows you to view any upcoming post registration maintenance deadlines for your registration. To see the tab, enter your application serial number or registration number and click the “Status” or “Documents” button. Three tabs will appear: “Status,” “Documents” and “Maintenance.” Click on the “Maintenance” tab to see the due date for the next required maintenance filing. If you already submitted a maintenance filing, you will see the status of any pending document.</span><br />
<br style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">If you have any further questions or if you require additional information, please contact the Trademark Assistance Center at 571-272-9250 and press "0".<span class="Apple-converted-space"> </span></span><br />
<br />
<span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space">--- </span></span> <br />
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Finally, the cost of this alleged service being offered in this solicitation is also expensive at $1,600 for one class of goods/services. The filing fees for the Sec. 8 & 9 Affidavit to be filed at the time of renewal for one class of goods/services is $425. Thus, this service/solicitation is keeping over $1,000 as profit.<br />
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<i><b>Yes, it's a free country. No, you don't have to have this much.</b></i><br />
<br />
Who was it that said, "A sucker is born every minute!"... (P.T. Barnum)<br />
<br />
Don't let it be you.<br />
<br />
<i><b>Be careful out there.....</b></i> <br />
<br />
Respectfully,<br />
<br />
William E. Maguire,<br />
Attorney at law<br />
Santa Monica, Calif.<br />
<a href="http://www.tmesq.com/">www.tmesq.com </a><br />
<br />
<b>*** This blog post is not intended as legal advice."</b><br />
<br />
*** *** *** William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com1tag:blogger.com,1999:blog-36845460.post-37164293965708270672019-03-29T15:26:00.002-07:002019-03-29T15:42:33.446-07:00Trademark Solicitations & Scams...Dateline: Friday, March 29, 2019<br />
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A client of mine sent me a package yesterday containing over a dozen trademark solicitations and trademark registration/renewal scams.<br />
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<i><b>Below are nine (9) of these misleading solicitations and scams. </b></i><br />
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U.S. Trademark Applicants and Registrants need to be aware of these solicitations and scams in order to avoid spending money on uncertain services and/or outright scams.<br />
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<span style="font-size: large;"><b>A. TRADEMARK SOLICITATIONS</b></span><br />
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note: these solicitations offer renewal services supposedly. The concern is obviously that you would actually pay money to these services and whether or not they would actually do the work you expected them to is uncertain. These solicitations are by and large misleading at best and are purposely designed to look official, in spite, perhaps, of the fine print to the contrary.<br />
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<b>1. PTMI</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjncNeWyeu8Lp5HBSfrbHIe0P-i39Er2nAD81yrasSPcJZ4vMPbi4xUgATWrwgjzV_Oha1L0TrxYL8rWfjTb9Kf93lhY61eJus0P-XCyaL0085Ghg5y0wKyhTs7KoYTtr6K4dxY/s1600/PTMI+Solicitation.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjncNeWyeu8Lp5HBSfrbHIe0P-i39Er2nAD81yrasSPcJZ4vMPbi4xUgATWrwgjzV_Oha1L0TrxYL8rWfjTb9Kf93lhY61eJus0P-XCyaL0085Ghg5y0wKyhTs7KoYTtr6K4dxY/s400/PTMI+Solicitation.jpeg" width="300" /></a></div>
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<b>2. U.S. TRADEMARK COMPLIANCE OFFICE</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQABU7Rf3kpT34aTPJm2anNdS9CjQTH0XhBp560E2N-aEmIRFYE65uiS3asE29IX_GjsjSpvZ2ef7Dcmq9ovGiAwp-p-7A2Cz7DDSzoweAS_aEmIGpI2uUByM-eBV4-CC-9N8_/s1600/U.S.+TM+COMPLIANCE+OFFICE.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQABU7Rf3kpT34aTPJm2anNdS9CjQTH0XhBp560E2N-aEmIRFYE65uiS3asE29IX_GjsjSpvZ2ef7Dcmq9ovGiAwp-p-7A2Cz7DDSzoweAS_aEmIGpI2uUByM-eBV4-CC-9N8_/s400/U.S.+TM+COMPLIANCE+OFFICE.jpeg" width="300" /></a></div>
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<b>3. PATENT & TRADEMARK BUREAU</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJqsVboHpZl1a0kEiNrG4Fu16NsMzf7kwI1nBNhDuzxlnOVSN9GvF6jYUjZ7cNwEajaNYwFRPmpDxejG0oFsgg9qREHCuuDQiPU4jbfySe0lclUWjx9XEF0r5O2xnjbeBnyerj/s1600/PATENT+TM+BUREAU.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJqsVboHpZl1a0kEiNrG4Fu16NsMzf7kwI1nBNhDuzxlnOVSN9GvF6jYUjZ7cNwEajaNYwFRPmpDxejG0oFsgg9qREHCuuDQiPU4jbfySe0lclUWjx9XEF0r5O2xnjbeBnyerj/s400/PATENT+TM+BUREAU.jpeg" width="300" /></a></div>
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<b>4. WTMR, LLC</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnIanKFMC7eoAh3m4OJBb8f1X86WtvRWIqBWEdcS_9QHDVMcSichd1D6kXlOy0gchmxcz3vf1_dkXF8awMHP9y36SxJtSs71Ejzl9BZo-08HMEMXBCf2kfDmmhtW3jcBHz00hB/s1600/WTMR+SOLICITATION.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnIanKFMC7eoAh3m4OJBb8f1X86WtvRWIqBWEdcS_9QHDVMcSichd1D6kXlOy0gchmxcz3vf1_dkXF8awMHP9y36SxJtSs71Ejzl9BZo-08HMEMXBCf2kfDmmhtW3jcBHz00hB/s400/WTMR+SOLICITATION.jpeg" width="300" /></a></div>
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<span style="font-size: large;"><b>B. TRADEMARK SCAMS</b></span></div>
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<b>1. TM-Edition INTERNATIONAL CATALOGUE OF TRADEMARKS - 2018</b></div>
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note: This invoice is for USD $1,800. (Eighteen Hundred Dollars). Having your U.S. trademark registration listed in this catalogue is like having a star named after you in a book registered in the U.S. Copyright Office. And this company is based in Hungary.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOkmDr_J-dG9DRzftL_2VEsKCcR2k3lRgjY1BVpd7qmuD_-K74Rg9JbJQXvGw9-7GVbiaZN2NWp6BMVufM-tBUDC30tIEliHbA9rDWfogxV2drqsLLRC0nNAG_-UD6gt1yWojL/s1600/TM-EDITION+SCAM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOkmDr_J-dG9DRzftL_2VEsKCcR2k3lRgjY1BVpd7qmuD_-K74Rg9JbJQXvGw9-7GVbiaZN2NWp6BMVufM-tBUDC30tIEliHbA9rDWfogxV2drqsLLRC0nNAG_-UD6gt1yWojL/s400/TM-EDITION+SCAM.jpeg" width="300" /> </a></div>
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<b>2. GLOTRADE s.r.o. Global Trademarks Protection</b></div>
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note: For USD $2,890 you get nothing of value with respect to your U.S. trademark registration. Read the fine print. For example, it states, in part, "The publishing of the public registration of your trademarks is the basis of our offer. <b>We offer our similarity service that protects your trademark from copyright infringement</b>..." (emphasis added). </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFjZ8qYs16mLBpA-_Fm2EBKTxKC2oHzevEiMAoMlBd-WKHxkdZeZ0P2fLHSX4b6Lch3-ljdvO09pWPB6-rs5G8-vPPEfXYfo7rN0FjgF18ngAm2Qq-E9gIPO_t4RSxzJ3GwKaY/s1600/GLOTRADE+SCAM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFjZ8qYs16mLBpA-_Fm2EBKTxKC2oHzevEiMAoMlBd-WKHxkdZeZ0P2fLHSX4b6Lch3-ljdvO09pWPB6-rs5G8-vPPEfXYfo7rN0FjgF18ngAm2Qq-E9gIPO_t4RSxzJ3GwKaY/s400/GLOTRADE+SCAM.jpeg" width="300" /></a></div>
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<b> 3. WPTR Registration of International Trademark Renewal</b></div>
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note: This offer for the price of USD $2,356 is offered to U.S. trademark applicants who have recently had their applications approved for publication and published by the USPTO. On the face page of this so-called offer nothing of certainty is even offered.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZAovwOqUIT7DP26mg-lT981E8jGlxnxNUDcXaEAz57RHKZ6yD0lnWJ4SWhn1UGnkzbwKoT5nhuYh_rtfhI8QalbwDrRKKqoVc9pxFKERwdkOMBXwwMZn_KRrwgaC3ndpRpI3G/s1600/WPTR+SCAM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZAovwOqUIT7DP26mg-lT981E8jGlxnxNUDcXaEAz57RHKZ6yD0lnWJ4SWhn1UGnkzbwKoT5nhuYh_rtfhI8QalbwDrRKKqoVc9pxFKERwdkOMBXwwMZn_KRrwgaC3ndpRpI3G/s400/WPTR+SCAM.jpeg" width="300" /></a></div>
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<b>4. WTP Trademark Publication</b></div>
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note: This company offers you for the price of USD $1,380, this company offers you "the registration of your brand in our private database..." Yeah, so what?!... Send your money to Miami if you dare and have money to burn for nothing of value in return.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxubJX9vyeSxgJ3JMdd4kVJ0fma1oNwMJ3TF4S1eolQ9D491tN5gK2pBydtoqbdSiHCl059mM2qQF3dtOtjAl-r6IwvbobPlup13nAQ5SW4m2HHUWDhxQtr26v8Yir5UCZGmIv/s1600/WTP+SCAM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1100" data-original-width="826" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxubJX9vyeSxgJ3JMdd4kVJ0fma1oNwMJ3TF4S1eolQ9D491tN5gK2pBydtoqbdSiHCl059mM2qQF3dtOtjAl-r6IwvbobPlup13nAQ5SW4m2HHUWDhxQtr26v8Yir5UCZGmIv/s400/WTP+SCAM.jpeg" width="300" /></a></div>
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<b>5. ITP Trademark Publication</b></div>
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note: Look carefully and you will see that this scam is from the same company as in 4 above re WTP Trademark Publication. This one is $40 cheaper at $1,340. You get the same worthless "registration of your brand in our private database..." </div>
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<b>FYI; From the U.S. PATENT AND TRADEMARK OFFICE:</b></div>
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<b><br /></b></div>
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<b>Here is a link to information offered by the USPTO on misleading notices:</b></div>
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<a href="https://www.uspto.gov/trademarks-getting-started/caution-misleading-notices">https://www.uspto.gov/trademarks-getting-started/caution-misleading-notices</a></div>
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<span class="field field--name-title field--type-string field--label-hidden" style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px;">"Caution: misleading notices</span></h1>
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Don't be fooled by potentially misleading offers and notices from private companies</h2>
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<b>Some trademark applicants and registrants have paid fees to private companies, mistakenly thinking they were paying fees required by the USPTO. We do not endorse any of these private companies and you are not required to use them."</b></div>
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If you have more than one trademark on file at the USPTO, then you too are likely receiving these misleading solicitations and/or scams in the mail many times over. I tell my clients to send them on to me for inspection at no charge or to throw them away. Be careful out there because there are companies and individuals trying to get you to part with your money for either uncertain services or they are outright scams.</div>
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Respectfully submitted,</div>
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William E. Maguire,<br />
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LAW OFFICES OF WILLIAM E. MAGUIRE,</div>
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Santa Monica, California, USA</div>
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<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a></div>
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<i><b>*** This blog post is not intended as legal advice. ***</b></i></div>
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<b>*** *** ***</b></div>
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com3tag:blogger.com,1999:blog-36845460.post-23588632253863408402018-12-18T11:50:00.001-08:002018-12-18T11:50:13.681-08:00Happy Holidays!...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-HU7HQJ8uhh-PcygMkq4WmnfaGGlh0cuOJxoHb_gpZw0SyRkPBSVPPTG3ZVQZk42GRltWtM16KgaBAhD_FO61WPTVPmA3WQq_sqEYJjHxWQku4Fqa5QXkh7Pv6BWSjmpkDsuA/s1600/DSCN1732.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-HU7HQJ8uhh-PcygMkq4WmnfaGGlh0cuOJxoHb_gpZw0SyRkPBSVPPTG3ZVQZk42GRltWtM16KgaBAhD_FO61WPTVPmA3WQq_sqEYJjHxWQku4Fqa5QXkh7Pv6BWSjmpkDsuA/s400/DSCN1732.jpeg" width="400" /></a></div>
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<span style="font-size: medium;"><i><b>Happy Holidays to you and yours!...</b></i></span></div>
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We hope you enjoy some time off to connect with family and friends as we welcome in the new year.<br />
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Respectfully,<br />
<br />
Will Maguire,<br />
<b>Law Offices of William E. Maguire</b><br />
William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-16980694077269033322018-07-11T14:22:00.002-07:002018-07-11T14:24:12.553-07:00Sparkling Water At The Beach + Trademarks...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2k0OEFrUnM6RnZChl_3CR2dJiBzUYxgn4hpF6lJGSwoyk-hBVzHcUMivZuhaVTkhV-2MiTMwhIeozKg3J89PkWf2Ds34CwMKgCanNgccWAnQkZOUHoK21ZmMViaWbMRBVDC3z/s1600/DSCN8917.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2k0OEFrUnM6RnZChl_3CR2dJiBzUYxgn4hpF6lJGSwoyk-hBVzHcUMivZuhaVTkhV-2MiTMwhIeozKg3J89PkWf2Ds34CwMKgCanNgccWAnQkZOUHoK21ZmMViaWbMRBVDC3z/s400/DSCN8917.jpg" width="300" /></a></div>
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Trademarks at the beach... Today's featured trademark is a can of SIMPLY BALANCED® black cherry sparking water, ironically and simply balanced in the steady hand of a local beach lifeguard at Will Rogers State Beach, in Pacific Palisades, Calif.<br />
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Turns out that SIMPLY BALANCED® is an in-house brand for both food and beverages owned by Target Brands, Inc. which operates the national chain of TARGET® stores.<br />
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A cursory search of the TESS trademark database at the USPTO shows at least two trademark registrations covering sparkling water in International Class 32. One is in standard character format and another is in stylized format for the following design (which is also featured in use in the above photo):<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaEBFo-ENm8dz3cnwzUGcbLLurJntTAtFKZhgNs8U2lQBqiOsZ-A8YqkeECQK7yzTjocruXA6yrbJ3dlJ0Fr1r08tzb7D9JoIaywe8JaqtOalhkMHokrcP2Q716F66m-sdS6Pj/s1600/ImageAgentProxy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="140" data-original-width="140" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaEBFo-ENm8dz3cnwzUGcbLLurJntTAtFKZhgNs8U2lQBqiOsZ-A8YqkeECQK7yzTjocruXA6yrbJ3dlJ0Fr1r08tzb7D9JoIaywe8JaqtOalhkMHokrcP2Q716F66m-sdS6Pj/s400/ImageAgentProxy.jpg" width="400" /> </a></div>
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One commentator recently opined that this TARGET® in-house brand is already cutting into the profit of industry sparkling water leader <b>LA CROIX®</b>. </div>
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<span style="font-size: small;">“<a class="body-link" href="https://www.delish.com/food-news/a53217/save-money-target-groceries/">Target</a><span class="Apple-converted-space"> </span>started selling a line of flavored sparkling water through its in-house brand, Simply Balanced, a couple years ago."</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(0, 0, 0); color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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<span style="font-size: large;"><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">x-ref: <a href="https://www.delish.com/food-news/news/a53564/target-sparkling-water/">https://www.delish.com/food-news/news/a53564/target-sparkling-water/</a></span></span><br />
<span style="font-size: large;"><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-style: normal; font-weight: normal; letter-spacing: normal; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span></span><a href="https://www.blogger.com/%E2%80%9CTarget%20started%20selling%20a%20line%20of%20flavored%20sparkling%20water%20through%20its%20in-house%20brand,%20Simply%20Balanced,%20a%20couple%20years%20ago.%22%20%20x-ref:%20%20https://www.delish.com/food-news/news/a53564/target-sparkling-water/"><br /></a>
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Respectfully submitted,<br />
<br />
William E. Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
<b>*** *** ***</b><br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-25396479242491850602018-05-25T18:43:00.002-07:002018-05-26T15:53:48.058-07:00#INTA2018 SEATTLE: #Donuts and #Trademarks<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc-6-wJ5k0Fp05nT8NZhIT2tYn-aBt1zkvU6UIUb7b3GVKu5iFgxdKEsmEEMXTp_dV8Jk9poDOKs12AHUDI1FvQRkheCmPH9XkXaUKYz7v2BMJMXjiAYsEBdGHH_InNwAfhcLP/s1600/DSCN8092.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc-6-wJ5k0Fp05nT8NZhIT2tYn-aBt1zkvU6UIUb7b3GVKu5iFgxdKEsmEEMXTp_dV8Jk9poDOKs12AHUDI1FvQRkheCmPH9XkXaUKYz7v2BMJMXjiAYsEBdGHH_InNwAfhcLP/s400/DSCN8092.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirQh_DUxZXFXpQ_5mk1hGdV1kQ-J14bY6_DVNNnhX2VOicrwewIgDm1G-VOhFwDIk_01z_AMs8oV478J9c2zDRECypJcMq_yjvF_B9jmWn79dYRCTap84vSQIZh9fiDfD9C01x/s1600/DSCN8158.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirQh_DUxZXFXpQ_5mk1hGdV1kQ-J14bY6_DVNNnhX2VOicrwewIgDm1G-VOhFwDIk_01z_AMs8oV478J9c2zDRECypJcMq_yjvF_B9jmWn79dYRCTap84vSQIZh9fiDfD9C01x/s400/DSCN8158.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl8qJyRrg6eZrt_Ln1JElJ8dvbXA7RlpExxCOU_9-BdimqpJmiST84_5ii7UXAEyXSYvzM2vQzbSpNLAKmQuyY5-yijPcXFh1NtX2ixkyjESrAoSVi4TILdYgPPKg1e3iRgBSc/s1600/DSCN8169.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl8qJyRrg6eZrt_Ln1JElJ8dvbXA7RlpExxCOU_9-BdimqpJmiST84_5ii7UXAEyXSYvzM2vQzbSpNLAKmQuyY5-yijPcXFh1NtX2ixkyjESrAoSVi4TILdYgPPKg1e3iRgBSc/s400/DSCN8169.jpg" width="400" /></a></div>
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#INTA2018 in Seattle, WA, was not just about #Trademarks and #MCLE credits and #Meetings with associates/clients. It was also an opportunity to conduct R&D on Donut Trademarks...<br />
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<b>Friday, May 18:</b><br />
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After a mid day visit to #MOPOP (aka, the Museum of Popular Culture) at the Seattle Center... my next stop was TOP POT DOUGHNUTS®, which also happens to be a U.S. Federally registered service mark: <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi08dkL3BnZouSOw-lg8qyWtlHuh7D2Jt_Pzzlwv5-niHOdIgV_QC7O8swElzzYFtSCNPPhv2IkJSXKzRTHVBq2ZsMYtZ1jMQ8rnoFYrWA13zYym6OWpQNG2uHDJyPJ63LHb0U7/s1600/RSCN8116.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1154" data-original-width="864" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi08dkL3BnZouSOw-lg8qyWtlHuh7D2Jt_Pzzlwv5-niHOdIgV_QC7O8swElzzYFtSCNPPhv2IkJSXKzRTHVBq2ZsMYtZ1jMQ8rnoFYrWA13zYym6OWpQNG2uHDJyPJ63LHb0U7/s400/RSCN8116.jpg" width="298" /></a></div>
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The classic Glazed Ring Donut with a cup of coffee below...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1XMScf9VNwb1iCq8J4zaE63GuQpNvmBnlomMDMFoHDgfKGfYTTiQkIPdAxU3gOZi6jkKdmUstE2O19iokv2bWxeHljwYXqMlMglY3BsawFgo_Cz528UiKx_AVVI4IMftLW9Cu/s1600/DSCN8103.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1303" data-original-width="1600" height="325" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1XMScf9VNwb1iCq8J4zaE63GuQpNvmBnlomMDMFoHDgfKGfYTTiQkIPdAxU3gOZi6jkKdmUstE2O19iokv2bWxeHljwYXqMlMglY3BsawFgo_Cz528UiKx_AVVI4IMftLW9Cu/s400/DSCN8103.jpg" width="400" /></a></div>
<br />
<b>*** Trademarks include:</b><br />
<br />
<span style="font-size: small;">TOP POT®, in Class #30 for Bakery goods; coffee; tea; pastry; doughnuts. </span><br />
<br />
<span style="font-size: small;">TOP POT HAND FORGED DOUGHNUTS® (stylized) in bakery goods, coffee, doughnuts, pasty [, and tea]. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV2U8dZAcoFAzRQD66htl_1hFpr6lqrzUe1EUdKEud0KvVcbEezrZqiRmlr9UREx2kYCLnf0A_00yh4MZp94IEnul2qjBzaDUrv08xjPiCf6YObJjitUDu1_v-uVVcoX95ZwEG/s1600/ImageAgentProxy+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="140" data-original-width="145" height="386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV2U8dZAcoFAzRQD66htl_1hFpr6lqrzUe1EUdKEud0KvVcbEezrZqiRmlr9UREx2kYCLnf0A_00yh4MZp94IEnul2qjBzaDUrv08xjPiCf6YObJjitUDu1_v-uVVcoX95ZwEG/s400/ImageAgentProxy+2.jpg" width="400" /></a></div>
<br />
<br />
<b>Saturday, May 19:</b><br />
<br />
The next morning on my way to the Convention Center from my hotel, I "just happened" along famed Seattle Donutery, MIGHTY-O DONUTS®... The #sustainable #organic choice in donuts in Seattle!... and it is also registered with the USPTO.<br />
<br />
The choice in donut below is the Award winning as best donut in Seattle, the Nutty French Toast!...<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhzQYOAYb4nsy9ROXOcxx96XvsPe_o3z6wCzzRr6GLdjc2LikeEHo2gE-xf5LADdLI6bnnaYHkCJTnv8b19lZEkB1uhpp04ScvvMcBLR2fkjBM9Vm1_m1uEDXT7AX6IBJv8Zhm/s1600/DSCN8125.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhzQYOAYb4nsy9ROXOcxx96XvsPe_o3z6wCzzRr6GLdjc2LikeEHo2gE-xf5LADdLI6bnnaYHkCJTnv8b19lZEkB1uhpp04ScvvMcBLR2fkjBM9Vm1_m1uEDXT7AX6IBJv8Zhm/s400/DSCN8125.jpg" width="400" /></a></div>
<br />
<b>Sunday, May 20:</b><br />
<br />
Sunday morning I stopped by again but this time I wore a vintage felt hat that I bought at a resale shop in downtown Seattle the previous evening... Sorry, no label inside this beautiful hat so the jury is out on the brand name and trademark...<br />
<br />
Donut: Chocolate/Peanut Butter, below:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DH1dJ7YjjKLrniVeBiHTIB7JO6se6f30M0j0_qjFgxYXsXwZi-QDMx8_wV6N-yUt8Z_5_jbqmYKmq3I6wQJxiuZVzLj9aoHSNWVjHAUKaQywv1psIs-Nvf3vzJbZgP7NZHSg/s1600/DSCN8150.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3DH1dJ7YjjKLrniVeBiHTIB7JO6se6f30M0j0_qjFgxYXsXwZi-QDMx8_wV6N-yUt8Z_5_jbqmYKmq3I6wQJxiuZVzLj9aoHSNWVjHAUKaQywv1psIs-Nvf3vzJbZgP7NZHSg/s400/DSCN8150.jpg" width="400" /></a></div>
<br />
<b>Monday, May 21:</b><br />
<br />
Another nutty French Toast donut this morning... because it was so good!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4hIgrpZBxaouUM6cC35ul8XpyQ5ab7cQ0a4YizuZjjRcOJIz2EnXSZwDHzI1Gp6OiNFotce-LB4aiUxTKN2CFhyphenhyphensfQ1xDtTVZHe69C2EPxrb2GzOSVOkg8KEzOiJ61PMy3eN8/s1600/DSCN8174.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1600" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4hIgrpZBxaouUM6cC35ul8XpyQ5ab7cQ0a4YizuZjjRcOJIz2EnXSZwDHzI1Gp6OiNFotce-LB4aiUxTKN2CFhyphenhyphensfQ1xDtTVZHe69C2EPxrb2GzOSVOkg8KEzOiJ61PMy3eN8/s400/DSCN8174.jpg" width="400" /></a></div>
<br />
<b>*** Trademarks Include:</b><br />
<span style="font-size: small;"><br /></span>
<span style="font-size: small;">MIGHTY-O DONUTS® (stylized) in Class #21 for mugs and Class #35 for retail store services featuring organic donuts, coffee, mugs and t-shirts. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsVAksJe9du6H_RnZUXf_jYaRtldNhapHQMl4zCycvpE3AXvHSuD6T4rQrCBNz30-o8XfsFxXvXtopvl9yokTptFWJkBUL8y95nzBizmpSqXfSI2fLDIGfF_GJw8_82iZaEr3j/s1600/ImageAgentProxy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="106" data-original-width="233" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsVAksJe9du6H_RnZUXf_jYaRtldNhapHQMl4zCycvpE3AXvHSuD6T4rQrCBNz30-o8XfsFxXvXtopvl9yokTptFWJkBUL8y95nzBizmpSqXfSI2fLDIGfF_GJw8_82iZaEr3j/s400/ImageAgentProxy.jpg" width="400" /></a></span></div>
<br />
<br />
---<br />
<br />
That evening, as an aside, I was asked if I would like Fries with my pizza at the E-Trademarks ListServ Reception... to which I responded, Why Yes, Thanks!...<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkgSj5iUM82rLLcflv7Y4b8QUPZLK2FMp96k3pS9VsyjuXR0HeTxqFS-W1HRj-rOwCIT9nb3YA3fNgQtfU6_4y3uCM5CMkx7lRW8HXjmhPnclSWSGduzhEry3J63gd1tjOVO0z/s1600/DSCN8182.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1174" data-original-width="1600" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkgSj5iUM82rLLcflv7Y4b8QUPZLK2FMp96k3pS9VsyjuXR0HeTxqFS-W1HRj-rOwCIT9nb3YA3fNgQtfU6_4y3uCM5CMkx7lRW8HXjmhPnclSWSGduzhEry3J63gd1tjOVO0z/s400/DSCN8182.jpg" width="400" /></a></div>
<br />
<b>Tuesday, May 22:</b><br />
<br />
Chocolate Peanut and Chocolate Glaze and Chocolate Filling... along with a Mighty-O Donuts sticker and a cameo featuring some INTA swag in the form of a handy coin purse promoting the UNREAL campaign which focuses attention on #counterfeiting...<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHOjfQbYUQ-lVq_lDRQcD4pHD-r9QA51Xnb1JIjgkFouh56Gb6u2GOcSYYHtdlRG3kFq8wx6UkhGE1TA-zslt6u5Z-mge3V393ILE-IF7-UcVpo3QziWA6Fb0MoiRMzGFVSO7/s1600/DSCN8203.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHOjfQbYUQ-lVq_lDRQcD4pHD-r9QA51Xnb1JIjgkFouh56Gb6u2GOcSYYHtdlRG3kFq8wx6UkhGE1TA-zslt6u5Z-mge3V393ILE-IF7-UcVpo3QziWA6Fb0MoiRMzGFVSO7/s400/DSCN8203.jpg" width="400" /></a></div>
<b><br /></b>
<b>Wed., May 23:</b><br />
<br />
The final day of #INTA2018... begins in the morning, once again, at MIGHTY-O DONUTS®:<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghxoIeW2mPS2neJry5m1Fgl_hfw438tjXn6Jl9n-vuN9tOzxML5fJGS5d1jTNfklASdqV4RIrUebfxP-JHxF4Zw6bzfOXDLblg0ss079ts5mCA6EnzXyxp_P44dlGXCqOyKfTX/s1600/DSCN8237.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghxoIeW2mPS2neJry5m1Fgl_hfw438tjXn6Jl9n-vuN9tOzxML5fJGS5d1jTNfklASdqV4RIrUebfxP-JHxF4Zw6bzfOXDLblg0ss079ts5mCA6EnzXyxp_P44dlGXCqOyKfTX/s400/DSCN8237.jpg" width="400" /></a></div>
<br />
Today, I tried something new as it was the last day... so I ordered the JELLY-O, a classic jelly donut filled with raspberry jelly.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG4B5mLuoId_N0fZ31823Fm9KcsnK42SKsg2bCIPY6JHFRmdqxGUM9STH5hqQoYDiJPvxkYGMVSqwzrQ9JGDytJUoPB9Sd82NSYzFN6_mq-J1HUGcC3N7cyENudpJMx9_KprYZ/s1600/RSCN8282.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG4B5mLuoId_N0fZ31823Fm9KcsnK42SKsg2bCIPY6JHFRmdqxGUM9STH5hqQoYDiJPvxkYGMVSqwzrQ9JGDytJUoPB9Sd82NSYzFN6_mq-J1HUGcC3N7cyENudpJMx9_KprYZ/s400/RSCN8282.jpg" width="400" /></a></div>
<br />
Later that day in the afternoon after lunch and before the Grand Finale event at the Space Needle, I had to stop by again to the Holy Grail of Seattle Donuts, namely, TOP POT DOUGHNUTS®:<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6kAPEmsQx1UOmErmT2xZzRjHZyVFozaj3xzTeN6Qx1yFQLz17C6m01Ik_f_gbovfJzgWJ7gZCPXYAMe-fkueOqglIzpktCznstt39I3Y_vCxgcj3QoZtnhb1hL3yDAHDGAHhZ/s1600/DSCN8245.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6kAPEmsQx1UOmErmT2xZzRjHZyVFozaj3xzTeN6Qx1yFQLz17C6m01Ik_f_gbovfJzgWJ7gZCPXYAMe-fkueOqglIzpktCznstt39I3Y_vCxgcj3QoZtnhb1hL3yDAHDGAHhZ/s400/DSCN8245.jpg" width="300" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBriLDdr6qo4ZYTxB3duP5NKRb5hhyphenhyphenBDA1IUk2JJvQTQeZN4PaWasZIaWz1OLTluagXKdwojURnKjU6JEP6oZGPhhWwMoN9_9cVIQZUz2R1Azk9S9lERj2ro61WdjYguVWLaO/s1600/DSCN8246.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiBriLDdr6qo4ZYTxB3duP5NKRb5hhyphenhyphenBDA1IUk2JJvQTQeZN4PaWasZIaWz1OLTluagXKdwojURnKjU6JEP6oZGPhhWwMoN9_9cVIQZUz2R1Azk9S9lERj2ro61WdjYguVWLaO/s400/DSCN8246.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbMNJxvlJHO4nBQO9Zleo-OIb9OhtakLBuau3G7lzQXzGyiNp0qVOEezt1N6mWegMpLrSTsamTUARQseCawbaRyKf0EJbVovAfGgRG9zGg9l6sN2gW34x-b0F4v219sMXDq9wg/s1600/DSCN8247.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbMNJxvlJHO4nBQO9Zleo-OIb9OhtakLBuau3G7lzQXzGyiNp0qVOEezt1N6mWegMpLrSTsamTUARQseCawbaRyKf0EJbVovAfGgRG9zGg9l6sN2gW34x-b0F4v219sMXDq9wg/s400/DSCN8247.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_bubOPl24XV7ToO_1lxv_oJyjzlqxACMnuGFhu8w0aasQJoGsrQVTWVhy7caPswyi6lcu_hTGBhG5j6Wr7mFVVDYWD5dFayhUlypBJ1KB2OAN5QrIi89EwouXzvqz2aRycZV4/s1600/RSCN8280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_bubOPl24XV7ToO_1lxv_oJyjzlqxACMnuGFhu8w0aasQJoGsrQVTWVhy7caPswyi6lcu_hTGBhG5j6Wr7mFVVDYWD5dFayhUlypBJ1KB2OAN5QrIi89EwouXzvqz2aRycZV4/s400/RSCN8280.jpg" width="400" /></a></div>
<br />
=====<br />
<br />
Six additional pounds later, there will be no more donuts had by the undersigned until the First Friday in June... which is, of course, National Donut Day...<br />
<br />
Respectfully submitted,<br />
<br />
William E. Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
Santa Monica, Calif.<br />
<br />
<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-21795923568343532982018-05-08T17:13:00.000-07:002018-05-08T17:13:41.860-07:00Computer App as Trademark...<br />
If you use a smartphone or a tablet, you know that there are thousands of apps that are available to expand the utility of these mobile devices. Each app has a name that identifies it. In many cases, the owners of these apps also seek trademark registrations to protect these names. Here is one example:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>ETHIQ</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 009. US 021 023 026 036 038. G & S: Computer application
software for mobile phones, namely, software for utilizing
consumer-supplied data entries to provide insight about the specific
merchants whose spending patterns are most consistent with the values of
that consumer; Computer application software for electronic devices,
namely, software for utilizing consumer-supplied data entries to provide
insight about the specific merchants whose spending patterns are most
consistent with the values of that consumer; Computer software for
wireless content delivery; Computer software that allows people or
organizations to create a voting event, vote on the issue, change their
vote at will and track the input and display it in a unique graphical
way; Interactive game software. FIRST USE: 20150720. FIRST USE IN
COMMERCE: 20150720</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>86426898</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>October 17, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>March 17, 2015</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4852458</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>November 10, 2015</td></tr>
</tbody></table>
<i><b>(extract of USPTO "TESS" record)</b></i><br />
<br />
In other words, the name of the app, as well as the trademark, is ETHIQ®. As reported on May 8, 2018 in the Santa Monica Daily Press, per its owner, Darren Bates, "In essence, it's a dating app but instead of matching you with men and women, it matches you with businesses that match your values."<br />
<br />
---<br />
<br />
Another example of an app, and one that is certainly famous world-wide is INSTAGRAM. There are multiple U.S. Federal trademark and service mark registrations for this mark as both an app and as computer software. Here is just one registration:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td>
<b>INSTAGRAM</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Goods and Services</b></td>
<td>IC 042. US 100 101. G & S: Providing use of online temporary
non-downloadable software for enabling transmission of images and
audiovisual and video content; hosting on-line web facilities as
websites and mobile sites for others for managing and sharing on-line
content; providing information from searchable indexes and databases of
information; providing search engines for obtaining data via
communications networks; computer services, namely, creating virtual
communities for registered users to participate in discussions and
engage in social, business and community networking; computer services,
namely, hosting electronic facilities for others for organizing and
conducting meetings, events and interactive discussions via
communication networks; application service provider (ASP) services,
namely, hosting computer software applications of others; application
service provider (ASP) featuring software to enable or facilitate the
uploading, downloading, streaming, posting, displaying, blogging,
linking, sharing or otherwise providing electronic media or information
over communication networks; providing an online network service that
enables users to transfer personal identity data to and share personal
identity data with and among multiple websites; providing temporary use
of non-downloadable software applications for social networking,
creating a virtual community, and transmission of audio, video,
photographic images, text, graphics and data; computer services in the
nature of customized web pages featuring user-defined or specified
information in the nature of personal profiles, audio, video,
photographic images, text, graphics and data. FIRST USE: 20101006.
FIRST USE IN COMMERCE: 20101006</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT">
<b>Serial Number</b></td>
<td>85983853</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Filing Date</b></td>
<td>June 20, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Published for Opposition</b></td>
<td> March 11, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Number</b></td>
<td>4856047</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Date</b></td>
<td>November 17, 2015</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Owner</b></td>
<td>(REGISTRANT) Instagram, LLC LIMITED LIABILITY COMPANY DELAWARE 1601
Willow Road Menlo Park CALIFORNIA 94025</td></tr>
</tbody></table>
<br />
=====<br />
<br />
The takeaway for all of us is that don't stop with naming your app. Be sure you can register your name as a trademark. Don't just adopt a name and not check to see if it is already being used by someone else for similar goods or services.<br />
<br />
Respectfully submitted,<br />
<br />
William E. Maguire<br />
www.TrademarkEsq.com<br />
<br />
<b>*** *** ***</b><br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-36126772477885542232018-04-16T14:07:00.003-07:002018-04-16T14:07:35.374-07:00#Sustainable Brand & Trademark Of The Day<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzZ7mbxvjuJJhrKzSxteVeV3-YnoJGjzqOK-hpzJH5MInnZMWsvv1zN9Zil9G81-A8TThewObAESxBAbIAvPv7cwzkCCmcD6ZaU45X_jA2EHedao9lX52VpHn9ITN4FCFbuCx/s1600/DSCN7793.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzZ7mbxvjuJJhrKzSxteVeV3-YnoJGjzqOK-hpzJH5MInnZMWsvv1zN9Zil9G81-A8TThewObAESxBAbIAvPv7cwzkCCmcD6ZaU45X_jA2EHedao9lX52VpHn9ITN4FCFbuCx/s400/DSCN7793.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">WORLD CENTRIC® branded compostable product</td></tr>
</tbody></table>
Today's featured sustainable brand and trademark is WORLD CENTRIC®, which makes compostable and biodegradable plates, bowls, cups, cutlery, trash bags, etc. The mission of this company "is to provide sustainable products for a better world. The watchwords
of sustainability - reduce, reuse, recycle - direct us towards our
ultimate goal of a <i>zero waste </i>economy." <br />
<br />
This company owns at least two U.S. trademark registrations, as follows:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZLERJZCMXuiuZYqIcADqZc5Y8Lptul6quyFNDSz_8GsZGpbxlEDA0m7G7Gbv2ZoUMRJ7opkyvI3wjkdFvrUHI5NKbpDGafFmv3aklzLD7SbggmuOzHdkueBrBYmtCZpEyeAD/s1600/ImageAgentProxy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="140" data-original-width="448" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZLERJZCMXuiuZYqIcADqZc5Y8Lptul6quyFNDSz_8GsZGpbxlEDA0m7G7Gbv2ZoUMRJ7opkyvI3wjkdFvrUHI5NKbpDGafFmv3aklzLD7SbggmuOzHdkueBrBYmtCZpEyeAD/s400/ImageAgentProxy.jpg" width="400" /></a></div>
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>WORLD CENTRIC</b> FOR A BETTER <b>WORLD</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 008. US 023 028 044. G & S: Compostable and biodegradable
cutlery, namely, knives, spoons, forks. FIRST USE: 20050901. FIRST USE
IN COMMERCE: 20050901IC 016. US 002 005 022 023 029 037 038 050. G & S: Compostable
and biodegradable paper pulp-based to-go containers for food; Grocery
bags; Lawn and leaf disposal bags; Trash bags; Trash can liners. FIRST
USE: 20050901. FIRST USE IN COMMERCE: 20050901<br />
IC 021. US 002 013 023 029 030 033 040 050. G & S: Compostable
and biodegradable plates, bowls, cups and trays. FIRST USE: 20050901.
FIRST USE IN COMMERCE: 20050901</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Design Search Code</b></td>
<td>01.07.01 - Globes with outlines of continents<br />
02.11.07 - Arms; Fingers; Hands; Human hands, fingers, arms<br />
26.11.16 - Rectangles touching or intersecting<br />
26.11.21 - Rectangles that are completely or partially shaded<br />
26.19.01 - Spheres (geometric)</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85038956</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>May 14, 2010</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>April 12, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>3984020</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>June 28, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) World Centric CORPORATION CALIFORNIA 101 H Street,
Suite M Petaluma CALIFORNIA 94952</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Tracy-Gene G. Durkin</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Description of Mark</b></td>
<td>Color is not claimed as a feature of the mark. The mark consists
of the words "WORLD", "CENTRIC", and the phrase "For a better world". A
design is positioned between the two words "WORLD" and "CENTRIC",
consisting of two intersecting rectangles overlaid by a depiction of two
opposing arms and hands reaching for or towards a spherical
representation of the earth.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Affidavit Text</b></td>
<td>SECT 15. SECT 8 (6-YR).</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
and<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>WORLD CENTRIC</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 008. US 023 028 044. G & S: Compostable and biodegradable
cutlery, namely, knives, spoons, forks. FIRST USE: 20050901. FIRST USE
IN COMMERCE: 20050901IC 016. US 002 005 022 023 029 037 038 050. G & S: Compostable
and biodegradable paper pulp-based to-go containers for food; Grocery
bags; Lawn and leaf disposal bags; Trash bags; Trash can liners. FIRST
USE: 20050901. FIRST USE IN COMMERCE: 20050901<br />
IC 021. US 002 013 023 029 030 033 040 050. G & S: Compostable
and biodegradable plates, bowls, cups and trays. FIRST USE: 20050901.
FIRST USE IN COMMERCE: 20050901</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85038952</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>May 14, 2010</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>April 12, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>3984019</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>June 28, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) World Centric CORPORATION CALIFORNIA 101 H Street,
Suite M Petaluma CALIFORNIA 94952</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Tracy-Gene G. Durkin</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Affidavit Text</b></td>
<td>SECT 15. SECT 8 (6-YR).</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
===<br />
<br />
I recently attended a sustainable technology conference and during the lunch break, the lunch boxes, including the containers and utensils provided, were WORLD CENTRIC® products (see photo above). This is a terrific example of a company making a positive contribution for the planet and also acknowledging the importance of protecting their brand with trademark protection.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Vfn8FUEcuRAO02QU9HcEOUbIiynYgoX7llbVmKd1HpKs-YF8slLlf4NwUPpzTq4Y2urkB5c7b9ccIIhVrV5lbLAspShp_Ha9Z5E-CP1Y0ynu4Iagg2GfUxSry3x7c746nL3W/s1600/DSCN7811.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="910" data-original-width="1600" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Vfn8FUEcuRAO02QU9HcEOUbIiynYgoX7llbVmKd1HpKs-YF8slLlf4NwUPpzTq4Y2urkB5c7b9ccIIhVrV5lbLAspShp_Ha9Z5E-CP1Y0ynu4Iagg2GfUxSry3x7c746nL3W/s400/DSCN7811.jpg" width="400" /></a></div>
<br />
Respectfully submitted,<br />
<br />
William E. Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
<b>*** *** ***</b><br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com1tag:blogger.com,1999:blog-36845460.post-6816270187324890852018-04-12T19:07:00.001-07:002018-04-12T19:10:10.091-07:00#Ignite22 2018: Sustainable Brands<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPfGhCQ2BTFC-to6vgt8cyI0VBjKpIYfl53Q6hyUzdr8QBcNSRb4zwKjaS9HaEBjuZRxZRm3tDpEi8atLwSeFhgMbLTpHl9pcIsBKcpRop-k7RGNV6jRSeeBSKv_HZcbJIpiC7/s1600/DSCN7792.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPfGhCQ2BTFC-to6vgt8cyI0VBjKpIYfl53Q6hyUzdr8QBcNSRb4zwKjaS9HaEBjuZRxZRm3tDpEi8atLwSeFhgMbLTpHl9pcIsBKcpRop-k7RGNV6jRSeeBSKv_HZcbJIpiC7/s400/DSCN7792.jpg" width="400" /></a></div>
<br />
Dateline: Thursday, April 12, 2018, San Pedro, Calif., on the occasion of the 2nd annual <b>#Ignite22 </b>Sustainable Tech Conference.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3znW1S8q-2BJMXXU_KPkLFEy0tcNRwT8um8be4lD-XvMizzeqd7DaJm-4J-Yw6xTl551p7uqOkwAzO76ohYzrxi5IlKApxugKpY4_9wxgiOhwEvqyTpEvPQCnOY70Kx5y3oL/s1600/DSCN7800.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3znW1S8q-2BJMXXU_KPkLFEy0tcNRwT8um8be4lD-XvMizzeqd7DaJm-4J-Yw6xTl551p7uqOkwAzO76ohYzrxi5IlKApxugKpY4_9wxgiOhwEvqyTpEvPQCnOY70Kx5y3oL/s400/DSCN7800.jpg" width="400" /></a></div>
<br />
Below are some of the Sustainable Brands featured:<br />
<br />
<b>I. Addressing Food Insecurity</b><br />
<br />
• <span style="font-family: inherit;"><b>ASPIRE Food Group</b> - raises food-grade crickets, a valuable source of protein, on a commercial scale.</span><br />
<br />
• <b>Tiny Farms</b> - "Tiny Farms is an agricultural technology company working to harness the natural efficiency of earth's most efficient livestock - insects." (source: www.tiny-farms.com). <br />
<br />
• <b>Pasturebird</b> - raising chickens while implementing regenerative farming methods. "Pastured Poultry = chickens that live outside in a natural habitat (on grass, in the fesh air and shunshine with plenty of space to roam and forage). By rotating the chickens to fresh pasture every single day, Pasturebird chicken is not only healthy and delicious but also goes beyond sustainability to rebuild healthy, regenerative soils and grasslands." (Source: www.pasturebird.com).<br />
<br />
<b><br /></b>
<b>II. Harnessing Renewable Energy</b><br />
<br />
• <b>TerViva™</b> - "... grows a hardy orchard crop called pongamia. We restore productivity to idle agricultural land while generating clean energy, supporting local food production, and restoring environmental health." (source: www.terviva.com).<br />
<br />
• <b>CalWave</b> - harnesses the renewable power of ocean waves to product electricity and freshwater.<br />
<br />
• <b>eWind</b> - "eWind is developing a cost-effective airborne wind energy system (AWES) - a wind energy generation system that uses flying drones to access more consistent, reliable winds at higher altitudes than those reached by traditional wind turbines. The drones fly within the wind, pull on a tether, and turn a generator on the ground to produce electricity." (source: www.ewindsolutions.com).<br />
<span style="background-color: white; color: #5294db; display: inline; float: none; font-family: "noticia text" , "georgia" , "times new roman" , serif; font-size: 18px; font-style: normal; font-weight: 300; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><br /></span>
<br />
<b>III. Other Sustainable Brands</b><br />
<br />
• <b>MOXIE</b> - a NASA Mars Project to produce oxygen from the carbon-dioxide (CO2) gas in the Martian atmosphere (source: www.mars.nasa.gov).<br />
<br />
• <b>PingThings</b> - a venture-backed software company that utilizes big-data softward and data science techniques to the utility industry (source: https://www.crunchbase.com/organization/pingthings)<br />
<br />
• <b>FREDsense Technologies</b> - water quality assessment technology. FRED stands for "Field Ready Electrochemical Detector).<br />
<br />
• <b>AQUAM</b> - cost effective wastewater treatment.<br />
<br />
• <b>Marine BioEnergy</b> - advocates open ocean kelp farms. This is a very exciting concept that should be widely adopted throughout the world because kelp is one of the most important factors in removing carbon dioxide (CO2) in our atmosphere. Kelp is also said to be a carbon-neutral energy source and is also reportedly being used in livestock feed blends for cows which reduces their methane production significantly. (x-ref: https://spectrum.ieee.org/energywise/energy/renewables/robotic-kelp-farms-promise-an-ocean-full-of-carbon-neutral-low-cost-energy and http://www.thatsfarming.com/news/kelp-benefits-livestock).<br />
<br />
=====<br />
<br />
There are many solutions to addressing and lowering the current dangerous level of CO2 gas in Earth's atmosphere. This conference highlighted many <i><b>sustainable brands</b></i> and business models that if implemented can lead to a drawing down of said CO2. Drilling for oil on land and on the ocean is not the solution. Indeed, the use of fossil fuel as an energy source needs to be reduced significantly and the quicker the better.<br />
<br />
p.s. And here is some additional Good News in an article published today, April 12, 2018, with respect to algae-forestry and bio-energy with carbon capture being combined to remove carbon dioxide from Earth's atmosphere - <a href="https://phys.org/news/2018-04-algae-forestry-bioenergy-co2-thin-air.html">https://phys.org/news/2018-04-algae-forestry-bioenergy-co2-thin-air.html</a> <br />
<br />
Respectfully submitted,<br />
<br />
William Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-82413711392947180812018-04-06T14:54:00.000-07:002018-04-06T14:54:27.025-07:00#Hershey + #Sustainable = #WhoKnew?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQ_6CXikRraAg_v5z21NwRPhBLmVSf9sz0HIkrC1OVdSUdkqF17aZAC1PRZED4X1gWzUyYuLjLcJWQjxi10kpD4NWHjr5fpqEi3djU9EfdK1UWOqP09uqHXlnr3qf3AQqrc4q/s1600/Screen+Shot+2018-04-06+at+2.36.38+PM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="865" data-original-width="1600" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQ_6CXikRraAg_v5z21NwRPhBLmVSf9sz0HIkrC1OVdSUdkqF17aZAC1PRZED4X1gWzUyYuLjLcJWQjxi10kpD4NWHjr5fpqEi3djU9EfdK1UWOqP09uqHXlnr3qf3AQqrc4q/s400/Screen+Shot+2018-04-06+at+2.36.38+PM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Image Search Result; Hershey's is a trademark of the Hershey Company</td></tr>
</tbody></table>
<br />
Dateline: Wed., April 4, 2018, the <u><i>Los Angeles Times</i></u> reports via <u><i>Bloomberg</i></u> that "Hershey goes for cocoa sustainability". Which is GREAT NEWS, indeed!<br />
<br />
Here is what this means...<br />
<br />
First off, Hershey Chocolate & Confectionary Corporation (aka, Hershey) is a HUGE company and the fact that they have adopted and are going to continue to adopt #sustainable policies is an excellent example of good corporate and brand citizenship. Just this example is going to lead to other large companies undertaking similar measures.<br />
<br />
In terms of this recent article, Hershey has established a program called <b>"Cocoa for Good"</b> which "will invest (the) funds though 2030 to support four key areas: nourishing children, empowering youth, building prosperous communities and preserving natural ecosystems." Goals include eliminating child labor and increasing shade-grown cocoa.<br />
<i><b><br /></b></i>
<i><b>Doesn't this just make you want to go out and buy a Hershey bar!?...</b></i><br />
<br />
<b>HERSHEY'S®</b> is, of course, a world famous trademark. It is the trademarks that protect this brand name from being copied or misused by others.<br />
<br />
In the U.S., one of the earliest trademark registrations for Hershey's, in stylized format, is as follows:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj98wOd0lh_FXusZQNfDumfnLMzU6GDpN-ybi5raaMjwy6IppI4eDxDUkae8Yv1V1bUctX5FbFJaOXiRr85WjyoWWb76aiKFmPClrVNljC1lrxNy212VPLCXUxjkoVBA1PSyuj2/s1600/ImageAgentProxy.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="140" data-original-width="501" height="89" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj98wOd0lh_FXusZQNfDumfnLMzU6GDpN-ybi5raaMjwy6IppI4eDxDUkae8Yv1V1bUctX5FbFJaOXiRr85WjyoWWb76aiKFmPClrVNljC1lrxNy212VPLCXUxjkoVBA1PSyuj2/s320/ImageAgentProxy.gif" width="320" /></a></div>
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td>
HERSHEY'S</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Goods and Services</b></td>
<td>IC 030. US 046. G & S: CHOCOLATE, COCOA, SWEET CHOCOLATE, MILK
CHOCOLATE, CHOCOLATE COATINGS, CHOCOLATELIQUORS, AND CHOCOLATE POWDER.
FIRST USE: 18940101. FIRST USE IN COMMERCE: 18940101</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Mark Drawing Code</b></td>
<td>(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM</td>
</tr>
<tr>
<td align="LEFT">
<b>Serial Number</b></td>
<td>71016827</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Filing Date</b></td>
<td>February 8, 1906</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Published for Opposition</b></td>
<td> April 24, 1906</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Number</b></td>
<td>0054041</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Date</b></td>
<td>June 19, 1906</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Owner</b></td>
<td>(REGISTRANT) <b>HERSHEY</b>, MILTON S. DBA <b>HERSHEY CHOCOLATE</b> COMPANY
INDIVIDUAL DELAWARE Wheat Ridge(LAST LISTED OWNER) <b>Hershey Chocolate</b> & <b>Confectionery</b> Corporation
CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Attorney of Record</b></td>
<td>William J. Morris III</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Affidavit Text</b></td>
<td>SECT 12C. SECT 15. SECTION 8(10-YR) 20160718.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Renewal</b></td>
<td>6TH RENEWAL 20160718</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Live/Dead Indicator</b></td>
<td><b>LIVE</b></td></tr>
</tbody></table>
<br />
-----<br />
<br />
Below is an additional registration among numerous registrations owned by Hershey.<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>HERSHEY</b>'S</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 030. US 046. G & S: MILK CHOCOLATE, MILK CHOCOLATE WITH
ALMONDS, COCOA, CHOCOLATE FLAVORED SYRUP, [ COCOA BUTTER, CHOCOLATE
LIQUOR, ] SWEET CHOCOLATE, AND SEMI-SWEET CHOCOLATE. FIRST USE:
19050101. FIRST USE IN COMMERCE: 19050101</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Design Search Code</b></td>
<td>26.11.21 - Rectangles that are completely or partially shaded</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>72285738</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>November 28, 1967</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>0916802</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>July 20, 1971</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) HERSHEY FOODS CORPORATION CORPORATION DELAWARE HERSHEY
PENNSYLVANIA 17033(LAST LISTED OWNER) HERSHEY CHOCOLATE & CONFECTIONARY CORPORATION
CORPORATION BY MERGER, BY ASSIGNMENT, BY CHANGE OF NAME DELAWARE 5060
WARD ROAD WHEAT RIDGE COLORADO 80033</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>MARTHA L. CECIL-FEW</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Prior Registrations</b></td>
<td>0054041</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Description of Mark</b></td>
<td>THE BACKGROUND FOR THE LETTERS IN THE DRAWING IS LINED FOR THE
COLOR BROWN.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Affidavit Text</b></td>
<td>SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20100916.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Renewal</b></td>
<td>3RD RENEWAL 20100916</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td><b>LIVE</b></td></tr>
</tbody></table>
-----<br />
<br />
Hershey is an example of a large corporation paying attention to the world in which it does business. Rather than simply exploiting the land and it's people to conduct business, Hershey has stepped up and acknowledged its place in the world as a corporate citizen. Doing the right thing will also serve to enhance the value of its brands.<br />
<br />
Respectfully submitted,<br />
<br />
William Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<b><br /></b>
<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-89080811441925511392018-04-05T15:38:00.000-07:002018-04-05T15:49:00.267-07:00#SkiPass #Trademarks #FYI...<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivhvPB1WWEqbY0Ve56bpsjUO-x25rxDZdti568ZKt97a055t1IkemWbl0QjYjYFNa0fbbHJmQAvtZ-g4YbwbWENxqltT7fkyGq6m1BAIisz5R7uvnbWREvOVp2i0yPiWurzOFg/s1600/Screen+Shot+2018-03-11+at+4.21.22+PM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1118" data-original-width="1600" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivhvPB1WWEqbY0Ve56bpsjUO-x25rxDZdti568ZKt97a055t1IkemWbl0QjYjYFNa0fbbHJmQAvtZ-g4YbwbWENxqltT7fkyGq6m1BAIisz5R7uvnbWREvOVp2i0yPiWurzOFg/s400/Screen+Shot+2018-03-11+at+4.21.22+PM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Chair 23, Mammoth Mountain</td></tr>
</tbody></table>
Consolidation, Collaboration, Confusion... The Three C's, as it were, are confronting die-hard skiers across the U.S. as ski resorts merge and build out multiple venue season ski passes. In California, thousands of skiers annually visit Mammoth Mountain and have purchased annual ski passes for many years. The beloved MVP Pass, however, has now been replaced by the IKON PASS. A period of #confusion ensued for the Mammoth faithful but the consensus seems to now be that the IKON PASS is the best option for those who ski principally at Mammoth.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyUGPJ9qITxeOd8rgI_2gF46GCmzdS8iPW9AeQ1MIkaJ8cmzqGYAgU4QZ5-935KXnEFO7OozFLxvLFf9SQuODK13VCDwXrS8ypZMnqfT6NuW_SHEejn5hx7NaydRQmcFKreWek/s1600/DSCN7463.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1061" data-original-width="1600" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyUGPJ9qITxeOd8rgI_2gF46GCmzdS8iPW9AeQ1MIkaJ8cmzqGYAgU4QZ5-935KXnEFO7OozFLxvLFf9SQuODK13VCDwXrS8ypZMnqfT6NuW_SHEejn5hx7NaydRQmcFKreWek/s400/DSCN7463.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mammoth Mountain, at Chair 2/The Mill</td></tr>
</tbody></table>
Since this is a #Trademark focused blog, we begin with a review of the pending U.S. Federal trademark and service mark application for IKON PASS:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>IKON PASS</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 003. US 001 004 006 050 051 052. G & S: Lip balm; sunscreen
preparationsIC 009. US 021 023 026 036 038. G & S: Decorative magnets<br />
IC 014. US 002 027 028 050. G & S: Keychains; jewelry; watches;
clocks; ornamental pins<br />
IC 016. US 002 005 022 023 029 037 038 050. G & S: Bags; note
cards and envelopes; gift wrap paper; books in the field of art; fiction
books and non-fiction books on the topics of outdoor lifestyle,
adventure, history, skiing and snowboarding, cooking, entertainment,
architecture and design; printed materials, namely, magazines in the
field of outdoor recreation and resort activities; works of art made of
paper; illustrations; photographic prints; framed art prints; writing
instruments; office supplies, namely, stationery, envelopes, wrapping
paper, packaging materials made of paper, and adhesive tape for
stationery purposes; blank journals; notebooks; bookends; bookmarks;
calendars and desktop planners; greeting cards; postcards; decals and
stickers; pen or pencil holders<br />
IC 021. US 002 013 023 029 030 033 040 050. G & S: Mugs;
coasters; household and kitchen goods, namely, drinking glasses, shot
glasses, bottle openers, wine openers<br />
IC 025. US 022 039. G & S: Clothing, namely, base layers, vests,
shirts, t-shirts, sweatshirts, robes, bathrobes, jackets, ski pants,
cycling jerseys, socks, belts, gloves; headwear, namely, visors, caps,
hats and beanies; footwear<br />
IC 028. US 022 023 038 050. G & S: Christmas tree ornaments;
snow globes; plush toys; sporting goods and equipment, namely, skis,
snowboards, and ski poles<br />
IC 035. US 100 101 102. G & S: Retail and online retail store
services featuring ski lift access passes, clothing, ski and snowboard
equipment and helmets, and ski and snowboard resort promotional items<br />
IC 041. US 100 101 107. G & S: Ski resort services featuring a
ski pass program<br />
IC 042. US 100 101. G & S: Providing on-line non-downloadable
computer software for providing information related to weather,
snowfall, ski conditions and resorts</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>87670905</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>November 3, 2017</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(APPLICANT) ALTERRA MOUNTAIN COMPANY CORPORATION DELAWARE 1621 18TH
STREET, SUITE 300 DENVER COLORADO 80202</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Ian L. Saffer</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK. SERVICE MARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
-----<br />
<br />
Note: The multiple classes of goods and services included in this multi-class application. This is a very carefully crafted application.<br />
<br />
Alterra Mountain Company, a Delaware corp., based in Denver, CO, now own multiple ski resorts across the U.S., as well as in Canada. Alterra has also partnered with additional independent ski resorts, as described below.<br />
<br />
The IKON PASS, as promoted, offers:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUn-VPIpCoSyJm1A_Bh-20g3fBSSVgAcvPy3Mj5WJM6FT0nka760yFsa5hHx286jfjldq2YiMmgI0VomJxtpoDrXn9EzLU_nTJqTE0eKqWjOyR_YXaB74v1Djf5C7n6BI0nB4h/s1600/Screen+Shot+2018-04-05+at+3.18.22+PM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="894" data-original-width="1600" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUn-VPIpCoSyJm1A_Bh-20g3fBSSVgAcvPy3Mj5WJM6FT0nka760yFsa5hHx286jfjldq2YiMmgI0VomJxtpoDrXn9EzLU_nTJqTE0eKqWjOyR_YXaB74v1Djf5C7n6BI0nB4h/s400/Screen+Shot+2018-04-05+at+3.18.22+PM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Source: <a href="https://www.ikonpass.com/en">https://www.ikonpass.com/en</a></td></tr>
</tbody></table>
<b>Per the IKON PASS website:</b><br />
<b><br /></b>
<br />
<div class="faq-content" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<div class="paragraph" name="paragraph">
<b>"The Ikon Pass is the new standard in season passes for winter 2018/2019. North America’s top destinations have joined together to offer skiers and riders 12 destinations from Alterra Mountain Company and 14 premier destination partners. The Ikon Pass offers the opportunity to access unique terrain, join a like-minded community, and experience the most iconic mountains in North America."</b><br />
<br />
-----<br />
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: inherit;">In terms of the branding effort and intellectual property effort in connection with the IKON PASS, the above-referenced pending trademark application is a very good example of marketing and legal working together to maximize value and to protect the owner's investment.</span></span></div>
<div class="paragraph" name="paragraph">
<span style="font-size: small;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="paragraph" name="paragraph">
<span style="font-size: small;"><span style="font-family: inherit;">Respectfully submitted,</span></span></div>
<div class="paragraph" name="paragraph">
</div>
<div class="paragraph" name="paragraph">
<span style="font-size: small;"><span style="font-family: inherit;">William E. Maguire</span></span></div>
<div class="paragraph" name="paragraph">
<a href="http://www.trademarkesq.com/"><span style="font-size: small;"><span style="font-family: inherit;">www.TrademarkEsq.com</span></span></a></div>
<div class="paragraph" name="paragraph">
<br />
<span style="font-size: small;"><span style="font-family: inherit;">(photos by & Copyright Will Maguire 2018.)</span></span><br />
</div>
<div class="paragraph" name="paragraph">
<span style="font-size: small;"><span style="font-family: inherit;">*** *** *** </span></span></div>
<div class="paragraph" name="paragraph">
<br /></div>
</div>
William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-49543098738138072362018-04-04T17:33:00.000-07:002018-04-04T17:34:51.390-07:00#Sustainable #Clothing #Brands and #Trademarks<br />
Today we take a look at a handful of clothing companies with business models that feature both ethical and sustainable goals.<br />
<br />
The most obvious example is the world famous brand and trademark:<br />
<br />
<b>PATAGONIA®</b><br />
<br />
Patagonia is a company with a company ethos of protecting the environment. Indeed, their website features the company's policy with respect to the "Environmental & Social Responsibility":<br />
<a href="http://www.patagonia.com/environmentalism.html"><b>http://www.patagonia.com/environmentalism.html</b></a><br />
<br />
In terms of protecting this famous clothing brand, Patagonia owns multiple U.S. trademark registrations. It's earliest registration is from 1982, as follows:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>PATAGONIA</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 025. US 039. G & S: Mens and Womens Clothing-Namely,
Sweaters, Rugby Shirts, Walking Shorts, Trousers, Jackets, Mittens,
Hoods and Rainwear. FIRST USE: 19740800. FIRST USE IN COMMERCE:
19740800</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(1) TYPED DRAWING</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>73256083</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>March 31, 1980</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>November 17, 1981</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>1189402</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>February 9, 1982</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Great Pacific Iron Works, The CORPORATION CALIFORNIA
235 W. Santa Clara St. Ventura CALIFORNIA 93001(LAST LISTED OWNER) PATAGONIA, INC. CORPORATION BY ASSIGNMENT
CALIFORNIA 259 WEST SANTA CLARA VENTURA CALIFORNIA 930010150</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Affidavit Text</b></td>
<td>SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20110919.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Renewal</b></td>
<td>2ND RENEWAL 20110919</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td><b>LIVE</b></td></tr>
</tbody></table>
_____<br />
<br />
<br />
<b>EVERLANE®</b><br />
<br />
"At Everlane, we want the right choice to be as easy as putting on a
great T-shirt. That’s why we partner with the best, ethical factories
around the world. Source only the finest materials. And share those
stories with you—down to the true cost of every product we make. It’s a
new way of doing things. We call it Radical Transparency." <a href="https://www.everlane.com/about"><b>https://www.Everlane.com/about</b></a><br />
<br />
Everlane has also registered their trademark for several classes of goods, as follows:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>EVERLANE</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 018. US 001 002 003 022 041. G & S: Leather bags, suitcases,
wallets, purses, and cases; Backpacks, bookbags, beach bags, athletic
bags, duffel bags, gym bags, messenger bags, and travelling bags;
Luggage and luggage tags. FIRST USE: 20101103. FIRST USE IN COMMERCE:
20110701IC 025. US 022 039. G & S: Clothing, namely, shirts, t-shirts,
polo shirts, button down shirts, sweaters, sweatshirts, hooded
sweatshirts, jackets, coats, belts, jeans, pants, baby tees, tops,
dresses, blouses, skirts, thermal shirts, shorts, socks, suits, ties,
robes, swimwear, rainwear, sleepwear, scarves, beanies, hats, and caps;
Footwear, namely, shoes and boots. FIRST USE: 20101103. FIRST USE IN
COMMERCE: 20110701<br />
IC 035. US 100 101 102. G & S: Retail store and on-line retail
store services featuring clothing, accessories, footwear, bags, leather
goods, sunglasses, fragrances, towels, blankets, electronics
accessories, jewelry, and watches. FIRST USE: 20101103. FIRST USE IN
COMMERCE: 20110701</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85701428</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>August 12, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>January 15, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4313012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>International Registration Number</b></td>
<td>1281613</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>April 2, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Everlane, Inc. CORPORATION DELAWARE 2170 Folsom St.
San Francisco CALIFORNIA 94110</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Karen A. Webb</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK. SERVICE MARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
_____<br />
<br />
<b>REFORMATION®</b><br />
<br />
<span style="font-family: inherit;"><span style="font-size: small;">"<span style="background-color: white; color: #222222; display: inline; float: none; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="wysiwyg-font-size-subheading-one">We
put sustainability at the core of everything we do. Our factory uses
the most efficient, eco-friendly and pro-social technologies and
practices we can get. We invest in green building infrastructure to
minimize our waste, water, and energy footprints. By providing
on-the-job training and opportunities for growth, we also invest in the
people who make this revolution possible.</span></span></span></span><b><span style="font-size: small;"><span style="font-family: inherit;">"</span></span></b><br />
<b><span style="font-size: small;"><a href="https://www.thereformation.com/pages/sustainable-practices"><span style="font-family: inherit;">https://www.thereformation.com/pages/sustainable-practices </span></a> </span></b><br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>REFORMATION</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 025. US 022 039. G & S: Apparel, namely, women's jackets,
pants, dresses, skirts, suits, sweaters, jumpsuits, blouses, shirts,
coats, vests, tank tops, blazers, bodysuits and t-shirts; fashion
accessories, namely, scarves and belts; leather goods, namely, leather
belts; and women's footwear, namely, espadrilles, shoes with wedge
heels, mules, clogs, flip flops, pumps, sandals, dress shoes, sneakers
and boots. FIRST USE: 20081211. FIRST USE IN COMMERCE: 20081211</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85328055</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>May 23, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>December 27, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4111272</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>International Registration Number</b></td>
<td>1351244</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>March 13, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) LYMI LLC LIMITED LIABILITY COMPANY CALIFORNIA 412
Broadway, 5th Floor New York NEW YORK 10013(LAST LISTED OWNER) LYMI INC. CORPORATION DELAWARE 412 BROADWAY,
5TH FLOOR NEW YORK NEW YORK 10013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Jun Hyuk (Zach) Hong</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Affidavit Text</b></td>
<td>SECT 15. SECT 8 (6-YR).</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td><b>LIVE</b></td></tr>
</tbody></table>
<b>_____ </b><br />
<br />
<b> </b><br />
<b>PEOPLE TREE®</b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_rU8V-AvMJH7vDFWcmhXgvmNVwTtWPSjuvX-uycWNN1BHD6ApMwOPcoFNYKDTY4GaPLw0Gg_FHRk605PjBjzJBh7SyO0GSEDEecO211lSmdhNCg8nocFDFagJ5J5dgWaZZeZr/s1600/logo.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="52" data-original-width="263" height="63" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_rU8V-AvMJH7vDFWcmhXgvmNVwTtWPSjuvX-uycWNN1BHD6ApMwOPcoFNYKDTY4GaPLw0Gg_FHRk605PjBjzJBh7SyO0GSEDEecO211lSmdhNCg8nocFDFagJ5J5dgWaZZeZr/s320/logo.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Source: <a href="http://www.peopletree.co.uk/">http://www.peopletree.co.uk/</a></td></tr>
</tbody></table>
Here is a brand and trademark that includes an extensive list of goods in numerous classes which demonstrates this company's broad vision in terms of their business model, as well as their social and environmental goals. Per <b>Huffington Post</b>, "People Tree has been sustainable for 26 years and counting, making them a
pioneer in ethical fashion. They purchase the majority of their Fair
Trade products from marginalized producer groups in the developing world
and use natural resources throughout production to promote
environmentally responsible initiatives for a sustainable future."<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>PEOPLE TREE</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 008. US 023 028 044. G & S: Tableware, namely, knives, forks
and spoons, not of precious metal; nutcrackers not of precious metal IC 014. US 002 027 028 050. G & S: Personal ornaments, namely,
earrings, necklaces, bracelets, rings, anklets, pendants, brooches,
jewelry<br />
IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and
cardboard; paper patterns for garment making; banners of paper; flags of
paper; printed matter, namely, magazines, books, booklets, posters on
the subject of world trade structures, economic, social or environmental
issues surrounding disadvantaged people or developing countries,
sociopolitical or econo-political analysis of trade structures,
environmental issues or developing countries and their inhabitants;
books on fair trade; children's books on the subject of economic, social
or environmental issues; photographs; photograph stands; stationery and
study materials, namely, diaries, schedule books, calendars, letter
writing paper, envelopes, gift cards and envelopes, notepaper,
notebooks, wrapping paper<br />
IC 018. US 001 002 003 022 041. G & S: Wallets; leather; bags
and the like, namely, handbags, tote bags, rucksacks, sports bags,
weekend bags, cosmetic pouches sold empty, name card cases, credit card
cases and holders, business card cases, season ticket holders in the
nature of ticket pouches, purses; vanity cases sold empty<br />
IC 020. US 002 013 022 025 032 050. G & S: Blinds of paper; wind
chimes<br />
IC 021. US 002 013 023 029 030 033 040 050. G & S: Egg cups,
napkin holders, napkin rings; coffee-pots, non-electric and not of
precious metal; whisks; pepper pots, sugar bowls and salt shakers, not
of precious metal; egg cups not of precious metal; napkin holders and
napkin rings not of precious metal; serving trays, not of precious
metal; toothpick holders not of precious metal; shakers, namely, for
sugar, salt, flour, sesame, spices, flavorings and condiments;
hand-operated coffee grinders and pepper mills; chopsticks; chopstick
cases; ladles and dippers for kitchen use; lemon squeezers; cleaning
tools and washing utensils for household and personal use, namely,
brooms and dustpans; cosmetic and toilet utensils, namely, make-up
brushes and applicators, hair brushes, combs; clothes brushes; shoe
brushes; shoe horns; flower pots; watering cans; soap dispensers; toilet
paper holders; piggy banks not of metal; fly swatters; candle
extinguishers and candlesticks not of precious metal; perfume burners;
bowls not of precious metal<br />
IC 025. US 022 039. G & S: Clothing, namely, underwear,
knickers, bras, camisoles, socks, vests, underpants, dresses, skirts,
shirts, trousers, t-shirts, jersey tops, woven tops, coats, scarves,
hats, blouses, sweatshirts, sweaters, pullovers, ties, jackets, gloves;
belts for clothing; footwear; clothes for sports, namely, tracksuits;
yoga wear, namely, shorts, sweatpants, t-shirts, sweatshirts and
leotards; swimwear, tennis wear<br />
IC 041. US 100 101 107. G & S: Educational and instruction
services, namely, seminars, classes, panel discussions, workshops, and
round table discussions, in the field of charitable work, arts,
handicrafts, textiles and fabrics, economic and social development and
environmental protection; educational and instruction services
consisting of the presentation of films, videos and sound tracks,
namely, live playback of recorded educational lectures, and recorded
supporting educational materials such as recorded interviews, field
footage and data, all in the fields of charitable work, arts,
handicrafts, textiles and fabrics, economic and social development and
environmental protection; planning arrangement of showing movies, shows,
plays or musical performances; movie film production, and movie film
distribution; presentation of live show performances and fashion shows;
direction or presentation of plays; presentation of musical performances</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>77983119</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>February 6, 2007</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>44E</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B;44E</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>August 30, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4148263</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>May 29, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) PEOPLE TREE FAIR TRADE GROUP LIMITED CORPORATION
UNITED KINGDOM 17A Heneage Street 5 Huguenot Place London UNITED KINGDOM
E15LN</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Diane Donnelly</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK. SERVICE MARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td><b>LIVE</b></td></tr>
</tbody></table>
_____<br />
<br />
<b>OUTERKNOWN®</b><br />
<br />
Last but not least, this is the clothing brand started by world famous surfer and celebrity, Kelly Slater. In his own words, he states:<br />
<br />
<h3 class="banner__title">
SUSTAINABILITY IS THE DESTINATION. OUTERKNOWN IS THE JOURNEY.</h3>
<h3 class="banner__title">
</h3>
<div class="banner__text p1">
"We created Outerknown to
smash the formula. To lift the lid on the traditional supply chain and<b> </b>prove you can actually produce great looking menswear in a sustainable
way."</div>
<a href="https://www.outerknown.com/pages/sustainability"><b> https://www.outerknown.com/pages/sustainability </b></a><br />
<br />
Here is the first U.S. trademark registration for OUTERKNOWN:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>OUTERKNOWN</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 025. US 022 039. G & S: Apparel and clothing, namely, tops
and bottoms; swimwear; headwear. FIRST USE: 20150715. FIRST USE IN
COMMERCE: 20150715</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>86977774</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>April 17, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>September 16, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4883242</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>January 5, 2016</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE
9300 Jefferson Boulevard Culver City CALIFORNIA 90232</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Christine M. Baker</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Description of Mark</b></td>
<td>Color is not claimed as a feature of the mark. The mark consists
of the word "OUTERKNOWN" in a stylized form.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
<b>note:</b> Additionally, a second registration was secured for OUTERKNOWN in standard character format, which allows the Registrant to use the mark in any font style it chooses:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>OUTERKNOWN</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 025. US 022 039. G & S: Apparel and clothing, namely, tops
and bottoms; swimwear, headwear. FIRST USE: 20150715. FIRST USE IN
COMMERCE: 20150715</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>86255720</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>April 17, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>September 16, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>5380847</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>January 16, 2018</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE
9300 Jefferson Boulevard Culver City CALIFORNIA 90232</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Christine M. Baker</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
_____<br />
<br />
<br />
<b>CONCLUSION:</b><br />
<br />
Just because a business is #sustainable does not mean that these business owners do not appreciate the value of their brands and intellectual property. As the above brands illustrate, successful sustainable business models are keen on protecting their intellectual property.<br />
<br />
Respectfully submitted,<br />
<br />
William E. Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
<b>*** *** *** </b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com2tag:blogger.com,1999:blog-36845460.post-46577127323337114492018-04-04T15:41:00.005-07:002018-04-04T15:51:06.258-07:00#Sustainable #Sunscreen #Trademarks<br />
As the reader may know, there are good sunscreens and then there are some not so good sunscreens... Today we focus on three separate sunscreens that are reef-safe, e.g., their ingredients do not destroy coral reef systems in our oceans.<br />
<br />
<a href="https://www.rawelementsusa.com/"><b>RAW ELEMENTS®</b></a> is one example. Here is the USPTO "TESS" Record for the trademark registration that protects this brand of sunscreen:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>RAW ELEMENTS</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 003. US 001 004 006 050 051 052. G & S: Sunscreen cream;
Sunscreen creams; Waterproof sunscreen. FIRST USE: 20091020. FIRST USE
IN COMMERCE: 20091020</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85749217</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>October 9, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>April 2, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4353344</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>June 18, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Raw Elements, LLC LIMITED LIABILITY COMPANY FLORIDA
201 Jefferson Ave, Unit 4A Miami Beach FLORIDA 33139</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Kas R. DeCarvalho, Esquire</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
-----<br />
<br />
<b>STREAM 2 SEA®</b><br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td>
STREAM 2 SEA</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Goods and Services</b></td>
<td>IC 003. US 001 004 006 050 051 052. G & S: Body and beauty care
cosmetics; Cosmetic sunscreen preparations; Hair shampoos and
conditioners. FIRST USE: 20140911. FIRST USE IN COMMERCE: 20140911IC 025. US 022 039. G & S: T-shirts. FIRST USE: 20140911.
FIRST USE IN COMMERCE: 20140911</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT">
<b>Serial Number</b></td>
<td>86405263</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Filing Date</b></td>
<td>September 24, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Published for Opposition</b></td>
<td> February 24, 2015</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Change In Registration</b></td>
<td>CHANGE IN REGISTRATION HAS OCCURRED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Number</b></td>
<td>4735020</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Registration Date</b></td>
<td>May 12, 2015</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Owner</b></td>
<td>(REGISTRANT) <b>Stream2Sea</b>, LLC LIMITED LIABILITY COMPANY FLORIDA PO
BOX 907 WAUCHULA FLORIDA 33873</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">
<b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
-----<br />
<b><br /></b>
<b>BADGER®</b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxX4VPVNd7OwNr__JTZ3MZtpVDr0f3zCaGhwVRzQkWRhSdzJCtUYuUGMUwJWC3pjsI_7VP66ucSAAkLT5NEgltRQmtJCDXWnh0fQ1lqV7JL1GD_txZs1oW0mlTZvtwJLNKE9Dg/s1600/Badger-Balm-Logo.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="500" data-original-width="500" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxX4VPVNd7OwNr__JTZ3MZtpVDr0f3zCaGhwVRzQkWRhSdzJCtUYuUGMUwJWC3pjsI_7VP66ucSAAkLT5NEgltRQmtJCDXWnh0fQ1lqV7JL1GD_txZs1oW0mlTZvtwJLNKE9Dg/s320/Badger-Balm-Logo.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><cite><b>Image Source: https://www.badgerbalm.com/c-24-natural-sunscreen.aspx</b></cite></td></tr>
</tbody></table>
<br />
<br />
<div class="rc">
<span class="Y0NH2b CLPzrc g9yevd"><b>"Sunscreen</b> washes off your body when swimming and enters the marine environment. Common chemical <b>sunscreen</b> ingredients, such as oxybenzone, can kill coral and damage coral <b>reefs</b>. Badger <b>sunscreens do</b> not have any of these harmful ingredients and they are <b>safe</b> for coral <b>reefs</b>."</span><br />
<div class="s">
<div>
<div class="f hJND5c TbwUpd" style="white-space: nowrap;">
<a href="https://www.badgerbalm.com/s-35-coral-reef-safe-sunscreen.aspx"><b><cite class="iUh30">https://www.badgerbalm.com/s-35-coral-reef-safe-sunscreen.aspx</cite></b></a><br />
<br />
<b><cite class="iUh30">In addition to other registrations, this company owns the following </cite></b><br />
<b><cite class="iUh30">U.S. Federal trademark registration for BADGER®:</cite></b><br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>BADGER</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 003. US 001 004 006 050 051 052. G & S: Bar soap; Bath oils
for cosmetic purposes; Body butter; Body oils; Lip balm; Massage oils;
Natural soap bars; Non-medicated herbal body care products, namely, body
oils, salves, and lip balms; Non-medicated ointments for the prevention
and treatment of sunburn; Skin care preparations, namely, body balm; Sun
block; Sun block preparations; Sun care lotions; Sun creams; Sun screen;
Sun screen preparations; Sun-block lotions; Sunscreen cream; Sunscreen
creams. FIRST USE: 20000120. FIRST USE IN COMMERCE: 20000120</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85182678</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>November 22, 2010</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>April 12, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>3985525</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>International Registration Number</b></td>
<td>1082760</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>June 28, 2011</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) W.S. Badger Company, Inc. CORPORATION NEW HAMPSHIRE
768 Route 10 Gilsum NEW HAMPSHIRE 03448</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Jonathan M. Shirley</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Prior Registrations</b></td>
<td>2036929;2876356;2883711;AND OTHERS</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP">-----</td><td align="LEFT" valign="TOP"><br /></td><td align="LEFT" valign="TOP"><br /></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><br /></td><td align="LEFT" valign="TOP"><br /></td><td align="LEFT" valign="TOP"><br /></td>
<td><br /></td><td></td><td style="text-align: left;"></td></tr>
</tbody></table>
</div>
</div>
</div>
</div>
William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-43835029635468568912018-04-04T13:29:00.001-07:002018-04-04T13:44:28.283-07:00Sustainable Edible Straws...Edible straws?!... Yes!... That is the goal of one company, LOLIWARE LLC.<br />
<br />
<a href="http://www.loliware.com/"><b>Loliware LLC</b></a> already makes the world's first edible, disposable cup. It's founders are now focusing on addressing the plague of one-time plastic straws that pollute our oceans and landfills and which won't go away for approximately 200 years because they are not, from a practical standpoint, biodegradable. <br />
<br />
Enter the LOLISTRAW, an edible straw made of algae that Loliware LLC states will be 100% plastic-free. Currently in development with a crowdfund campaign on <a href="https://www.indiegogo.com/projects/lolistraw-by-loliware#/"><b>INDIEGOGO</b></a>, this envisioned edible straw is one of several alternatives that can help the world shift away from one-time plastic straws.<br />
<br />
Loliware LLC is also perceptive in addressing its intellectual property issues and have registered LOLIWARE for the following goods in the United States (per the USPTO database):<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>LOLIWARE</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 021. US 002 013 023 029 030 033 040 050. G & S: cups and
drinkware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400IC 030. US 046. G & S: confectionaries made primarily of
hydrocolloids and sugar in the shape of drink containers, drinkware and
beverage ware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>87566920</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>August 13, 2017</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>December 19, 2017</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>5418056</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>March 6, 2018</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) LOLIWARE LLC LIMITED LIABILITY COMPANY DELAWARE 36
Mason Cir. Beacon NEW YORK 12508</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Michael J. Leonard</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Prior Registrations</b></td>
<td>4572824</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
-----<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>LOLIWARE</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 030. US 046. G & S: edible glassware, namely, edible
confections made from sweetener in the shape of and functioning as
glassware, dishware, servingware, and flatware. FIRST USE: 20121031.
FIRST USE IN COMMERCE: 20140425</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>85567971</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>March 13, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>September 4, 2012</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4572824</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>July 22, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) The Way We See The World LLC LIMITED LIABILITY COMPANY
NEW YORK Suite 325-1 601 West 26th Street New York NEW YORK 10001(LAST LISTED OWNER) LOLIWARE LLC LIMITED LIABILITY COMPANY NEW YORK
36 Mason Circle Beacon NEW YORK 12508</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Assignment Recorded</b></td>
<td>ASSIGNMENT RECORDED</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Jennifer Lee Taylor</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>TRADEMARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
-----<br />
<br />
Edible straws will hopefully enter the market as an alternative to one-time plastic straws and offer a better alternative than bioplastic straws which are said to break down into smaller pieces rather than disappear, further threatening wild life, sea life and polluting our oceans and landfills. In the meantime, paper straws have seen a meteoric rise in their use and popularity and are a leading alternative to one-time plastic straws.<br />
<br />
Sustainable business models will continue to grow and gain market share. In setting a course for success, Loliware LLC's attention to its intellectual property is a very good example of thoughtful preparation and planning.<br />
<br />
Respectfully submitted,<br />
<br />
William Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<b><br /></b>
<b>*** *** ***</b><br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-2370482990913856742018-04-03T12:08:00.002-07:002018-04-03T12:52:20.129-07:00Focus On Sustainable TrademarksToday, we focus on three proprietary marks with sustainable attributes:<br />
<br />
<b>1. FOREST STEWARDSHIP COUNCIL (FSC) - Certification Mark</b><br />
<br />
Per their website, "FSC works to take care of our forests..." "Being FSC certified means that your forest, or supply chain, is managed responsibly; ..."<br />
<br />
<a href="https://ic.fsc.org/en"><b>https://ic.fsc.org/en</b></a><br />
<br />
In the U.S., there is a pending Certification Mark application on file at the USPTO, as follows:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP-dUMrTi-6uXQxcyoOKdaeobRcs2EBsFATeWMo0yjrThPL4zZyVC-c_6NRLEf-qZuGXCFH-cqITOQaOla223VZnqJEXE57bR7IDiyDRLmU87GDtZC79A5cYla5bXa2XooCxdH/s1600/ImageAgentProxy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="140" data-original-width="127" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP-dUMrTi-6uXQxcyoOKdaeobRcs2EBsFATeWMo0yjrThPL4zZyVC-c_6NRLEf-qZuGXCFH-cqITOQaOla223VZnqJEXE57bR7IDiyDRLmU87GDtZC79A5cYla5bXa2XooCxdH/s400/ImageAgentProxy.jpg" width="362" /></a></div>
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>FSC</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC A . US A . G & S: Rubber; textiles, textile fibers, fabrics
for textiles; coverings for furniture (not of leather); household
linens, kitchen and table lines; curtains, towels; clothing (not of
leather) developed with forest products sourced from responsibly managed
forests, namely, shirts, undershirts, socks, trousers, camisoles,
gloves, mittens, scarfs, head scarfs, jackets, pullovers, pyjamas,
dresses, skirts, suits, aprons, hats; wooden shoes, soles for footwear;
carpets, rugs; mats and matting, reed mats; wallpaper (textile),
wallpaper</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Design Search Code</b></td>
<td>05.01.02 - Maple tree; Trees or bushes with a generally rounded
shape, including deciduous trees<br />
05.01.25 - Cypress tree; Other trees or bushes; Willow tree<br />
24.17.15 - Check marks</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>87704442</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>December 1, 2017</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1B</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(APPLICANT) FOREST STEWARDSHIP COUNCIL, A.C. asociación civil
(a.c.) MEXICO Calle Margarita Maza de Juarez 422 68000-OAXACA MEXICO
MEXICO</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Peter Kirschenbaum</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Description of Mark</b></td>
<td>Color is not claimed as a feature of the mark. The mark consists
of an abstract tree above the letters FSC.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>CERTIFICATION MARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Other Data</b></td>
<td>The certification mark as used by authorized persons and firms
certifies that the wood and paper products on which the mark is applied
have been grown and processed in accordance with certification
guidelines for forest management practices that adhere to rigid
environmental and socioeconomic standards as established by the
certifier. The certification mark as used by authorized persons and
firms also certifies that the forest management, wood testing,
processing and related services that have been performed in accordance
with guidelines for forest management practices that adhere to strict
environmental and socioeconomic standards as established by the
certifier.</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
=====<br />
<br />
<b>2. ECO-PRODUCTS®</b><br />
<br />
In addition to other goods, this company offers compostable drinking straws. <br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Renewable & Compostable Straws" border="0" height="365" src="https://www.ecoproductsstore.com/images/categories/large/EP-ST.jpg" style="margin-left: auto; margin-right: auto;" width="430" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image source: Eco-Products website</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<div class="catImg ">
</div>
<br />
"Straws so green, you can compost them. Eco-Products offers a
complete line of compostable straws in a variety of sizes, colors, and
either wrapped and unwrapped to match your needs and offer you a
completely renewable beverage solution. Best of all, our straws are
sturdy and certfied compostable in commercial compost facilities."<br />
<br />
This product was brought to my attention yesterday at a restaurant in Santa Monica, Calif. that carries these Eco-Products compostable straws, each individually wrapped in a paper sleeve (see photo below):<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga8GOxqPLziQxX5mJ-7sNKuBjFMyQIxRpbKE7bM-27h7bVnyAeJllyGELUFogTOlLnBhgJxXWizbHy9FbazDDBjk0Ls54aeatNZytj-ztDdtXWrElQ-6vzq1Noiqtu8dcC3EaY/s1600/DSCN7699.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="405" data-original-width="864" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga8GOxqPLziQxX5mJ-7sNKuBjFMyQIxRpbKE7bM-27h7bVnyAeJllyGELUFogTOlLnBhgJxXWizbHy9FbazDDBjk0Ls54aeatNZytj-ztDdtXWrElQ-6vzq1Noiqtu8dcC3EaY/s400/DSCN7699.jpg" width="400" /></a></div>
<br />
In the U.S., this company owns a Federal service mark registration for ECO-PRODUCTS®, as follows:<br />
<br />
<table border="0"><tbody>
<tr><td align="LEFT" valign="TOP"><b>Word Mark </b></td>
<td><b>ECO-PRODUCTS</b></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Goods and Services</b></td>
<td>IC 035. US 100 101 102. G & S: Wholesale distributorship
services featuring sustainable disposable hot cups, cold cups, paper
food containers, food containers, plates and bowls, utensils, lids, hot
cup sleeves, wooden stir sticks, straws, and bag liners. FIRST USE:
19901001. FIRST USE IN COMMERCE: 19901001</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Standard Characters Claimed</b></td>
<td><br /></td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Mark Drawing Code</b></td>
<td>(4) STANDARD CHARACTER MARK</td>
</tr>
<tr>
<td align="LEFT"><b>Serial Number</b></td>
<td>86028682</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Filing Date</b></td>
<td>August 5, 2013</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Current Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Original Filing Basis</b></td>
<td>1A</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Published for Opposition</b></td>
<td>January 21, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Number</b></td>
<td>4510133</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Registration Date</b></td>
<td>April 8, 2014</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Owner</b></td>
<td>(REGISTRANT) Eco-Products, Inc. CORPORATION COLORADO 4755 Walnut
Street Boulder COLORADO 80301</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Attorney of Record</b></td>
<td>Christina DeAngelis</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Prior Registrations</b></td>
<td>2783373;3555735</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Type of Mark</b></td>
<td>SERVICE MARK</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Register</b></td>
<td>PRINCIPAL-2(F)</td>
</tr>
<tr>
<td align="LEFT" valign="TOP"><b>Live/Dead Indicator</b></td>
<td>LIVE</td></tr>
</tbody></table>
<br />
=====<br />
<br />
<b>3. RIZ - sustainable board shorts made in London, UK.</b><br />
<br />
<a href="http://www.rizboardshorts.com/sustainability.php"><b>http://www.rizboardshorts.com/sustainability.php</b></a><br />
<br />
"Every pair of our shorts is tailored from 100% recycled and recyclable
fabric (plastic bottles). By offering a 25% discount on a new pair of
shorts, we encourage you to donate your old unwanted shorts for us to
repair, recycle or rehome."<br />
<br />
=====<br />
<br />
Respectfully submitted,<br />
<br />
William Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<b><br /></b>
<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-44753624574275742702018-03-30T14:09:00.007-07:002018-03-30T15:55:43.754-07:00#RisingTideSummit: Day Two<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoz9XiKXI630M2t85zrJDjzeu-bhJiNXWBHOmHxYVu4DpyvN3kE996o3BWsrJoSG2y0bb77jPt6CDVSjMq-WxmABn4vMiWa5QwJpRj9IXkrSibHVOwQxiKXcS9vbzspde1lrSE/s1600/DSCN7659.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoz9XiKXI630M2t85zrJDjzeu-bhJiNXWBHOmHxYVu4DpyvN3kE996o3BWsrJoSG2y0bb77jPt6CDVSjMq-WxmABn4vMiWa5QwJpRj9IXkrSibHVOwQxiKXcS9vbzspde1lrSE/s400/DSCN7659.jpg" width="400" /></a></div>
<br />
Dateline: Thursday, March 29, 2018, San Pedro, Calif. at BROUWERIJ WEST.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLiCN8h18Bvstc4TuWScOTVscjgWBQntv_LPFUcllIrEID3J9P0zIVeYx-4nzm8AK1-6hjAqHl4JtdVlHZzahjw29Px1O6uJwIlqLKw9h_GKMXSSq5dEvOjaYmwODtvqSCOS2S/s1600/DSCN7656.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLiCN8h18Bvstc4TuWScOTVscjgWBQntv_LPFUcllIrEID3J9P0zIVeYx-4nzm8AK1-6hjAqHl4JtdVlHZzahjw29Px1O6uJwIlqLKw9h_GKMXSSq5dEvOjaYmwODtvqSCOS2S/s400/DSCN7656.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">nearby Cabrillo Harbor...</td></tr>
</tbody></table>
Day Two of the two day #RisingTideSummit featuring more sustainable topics, speakers and issues. Here is some of what was presented:<br />
<br />
<b>• The Longest Swim</b> - <a href="http://www.thelongestswim.com/">www.thelongestswim.com</a><br />
<br />
French long distance swimmer and eco advocate, Ben Lecomte, to attempt 5,000 mile crossing from Tokyo to San Francisco... swimming 8 hours a day, resting on board support vessel each night, expecting 200 + days off shore... This swim event is being used as a platform to promote ocean protection. During this mission, the team will be investigating ocean pollution, doing radioactive testing, and checking the currents that plastic pollution follows.<br />
<br />
<b>• Brand Citizenship</b>, presented by Jim Morairty, 72 AND SUNNY, an advertising agency in offices worldwide. Topics included the rise of brand citizenship - aligning the interests of brand, society and the environment. Examples include PATAGONIA, BEN AND JERRY'S, TOM'S, UNILEVER.<br />
<br />
<b>• XPRIZE</b> - featuring Matthew Murlrennan, Director of Ocean Initiative, which has awarded substantial monetary prizes for mobile apps that address ocean preservation, public safety, etc.<br />
<br />
<b>• Political Advocacy</b> - featuring Fred Keeley, Dr. David Wilmot of Ocean Champions, and Wendy Wendlandt of TPINNetwork. Per Fred Keeley, "We need to be a proxy for the Ocean because the Ocean can't speak for itself." David Wilmot spoke of his organization's campaign, <a href="https://www.oceanchampions.org/vote-the-ocean/"><b>#VoteTheOcean</b></a>, and summit attendees got in on the swag, namely, a baseball cap funded in partnership by BILLABONG.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0fobcmWJWMKp0ga6gjc6eBwYFhU-f9rdzpEai6edLu17XlIsifu4s0Dbz7XnF5UdE4Sk_Fzt9NYLWoYv-dSZX9fJEBadVo0L2nF5a5JAKs7RnQTqrZe00YCSsuOW4yuU476CK/s1600/DSCN7661.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1243" data-original-width="1600" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0fobcmWJWMKp0ga6gjc6eBwYFhU-f9rdzpEai6edLu17XlIsifu4s0Dbz7XnF5UdE4Sk_Fzt9NYLWoYv-dSZX9fJEBadVo0L2nF5a5JAKs7RnQTqrZe00YCSsuOW4yuU476CK/s400/DSCN7661.jpg" width="400" /></a></div>
<br />
<b>• The "Global Youth Movement To End Plastic Pollution"</b> - featuring Katie Allen with ALGALITA Marine Research Foundation, Long Beach, Calif. Algalita is the non-profit founded by Capt. Charles Moore who discovered the now infamous "Great Pacific Garbage Patch". Among Algalita's program is POPS (plastic ocean pollution solutions). Their panel included three high school students that are active in Algalita programs. Among the comments provided by this youth panel were the following statements: (1) Youth is underestimated in its ability to effect change; (2) More education is needed to effect change; (3) The transition away from plastic is challenging; and (4) Small changes can help the bigger goal.<br />
<br />
<b>• Lonely Whale Foundation</b> - led by Dune Ive, Phd, Executive Director. Lonely Whale started the #stopsucking (plastic straws) campaign in Seattle, WA, and this City has since banned plastic straws. x-ref: strawlessocean.org - One (projected) statistic highlighted by Lonely Whale is that 23 Million plus single-use plastic straws have been permanently removed in Seattle. In California, the City of Santa Cruz has banned plastic straws and it was noted that STARBUCKS has replaced its green plastic straws at all of their stores in Santa Cruz with green paper straws made by AARDVARK®, a 100 year old company out of Indiana that has seen a dramatic increase in their business.<br />
<br />
<b>• Sports As A Force For Good </b>- a panel led by Sports broadcaster and film maker, Angela Sun, who created the documentary, "Plastic Paradise" (available on Netflix). This panel discussed dealing with and trying to overcome a perceived disconnect between sustainability and sport. One speaker was Reece Pacheco with the World Surf League who spoke of the challenges in instituting sustainable practices within their organization. One positive change has been competitor jerseys are now made out of recycled plastic.<br />
<br />
-----<br />
<br />
Respectfully submitted,<br />
<br />
Will Maguire,<br />
<a href="http://www.beachesq.com/">www.BeachEsq.com</a><br />
<br />
=====<br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-88299827119328603982018-03-29T08:32:00.003-07:002018-03-29T08:55:19.186-07:00Day #1: #RisingTideSummit<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaHprIolQDRArCO2D2-8DyOORy2uT8iWBsjK-Z-ClkBORWgQhanu-CmE6msUno3H1RGl4jw5jma3a8m_rYsfJn9IOQ6Oo1XqmoRPeXEyNB6Fo7XhmmZhH3WU2e-IoqRmztq8xi/s1600/DSCN7645.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaHprIolQDRArCO2D2-8DyOORy2uT8iWBsjK-Z-ClkBORWgQhanu-CmE6msUno3H1RGl4jw5jma3a8m_rYsfJn9IOQ6Oo1XqmoRPeXEyNB6Fo7XhmmZhH3WU2e-IoqRmztq8xi/s400/DSCN7645.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjJlujcuHxT8_CJp4Qx_0ZbPwluHN3VpJgjwJpYk_W1sEJ0IafDQ6wdnArcHxRgYCjNTOfvgkY_fHxzyEtlF-w8DkjoESmRqC_gIJKrqiBZIVkMe2y4054-CcmuCkFfR3VzXKu/s1600/image1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="478" data-original-width="640" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjJlujcuHxT8_CJp4Qx_0ZbPwluHN3VpJgjwJpYk_W1sEJ0IafDQ6wdnArcHxRgYCjNTOfvgkY_fHxzyEtlF-w8DkjoESmRqC_gIJKrqiBZIVkMe2y4054-CcmuCkFfR3VzXKu/s400/image1.JPG" width="400" /></a></div>
<br />
Dateline: Wednesday, March 28, 2018; Brouwerij West, San Pedro, Calif.<br />
<br />
#RisingTideSummit<br />
<br />
#Mobilize<br />
<br />
#BlueTechnology<br />
<br />
#AltaSea<br />
<br />
#Sustainable Aquaculture<br />
<br />
#TheBlueEconomy<br />
- "The current state of the Ocean is a Huge Opportunity for the State of California."<br />
- "The Ocean: Our Final Frontier." <br />
Jenny Caruso, Exec. Director, AltaSea<br />
<br />
#SustainableTrademarks<br />
- Aardvark: paper straws that decompose.<br />
(comment: Per Marcus Eriksen, Phd of 5Gyres, BioPlastics are not the best alternative as decomposition is slow. Paper is better... <br />
- ecovative: mushroom based packaging.<br />
- Bareburger: Santa Monica based restaurant with broad sustainable practices.<br />
- Recup: the first bio recyclable cup.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZy1fghJbZe09Ksm9YbJ2Ku0BF0HijGkwPE8G1tB-GzIA3BMBwYZawu4J2-yp_ncL8spJyDWavLAFIsyv64jl33GgYq6z3v1ki_DF5m7uork2HbLZqOBpiBckTSj5OwpdPBGdh/s1600/RSCN7655.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZy1fghJbZe09Ksm9YbJ2Ku0BF0HijGkwPE8G1tB-GzIA3BMBwYZawu4J2-yp_ncL8spJyDWavLAFIsyv64jl33GgYq6z3v1ki_DF5m7uork2HbLZqOBpiBckTSj5OwpdPBGdh/s400/RSCN7655.jpg" width="400" /></a></div>
<br />
- Sustainable Surf: #DeepBlueLife<br />
<br />
- Living Earth Systems: Eddy Garcia discovered that meal worms eat styrofoam and return it to biodegradable matter. Advocate of #RegenerativePractices... bio remediation as the next step beyond recycling.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW5mno6pK_10is6VdIXJW-M1kyYtwG_Vr7QPyy6dakf3FZLJ_GSoAwRwY8_TelWrs1hic-chzvV1a-_5eVnjEs5k-t9PpbiTJERkWBqHW9jADyA_XRe-XNPL5LUfftlgNDaKLg/s1600/DSCN7650.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW5mno6pK_10is6VdIXJW-M1kyYtwG_Vr7QPyy6dakf3FZLJ_GSoAwRwY8_TelWrs1hic-chzvV1a-_5eVnjEs5k-t9PpbiTJERkWBqHW9jADyA_XRe-XNPL5LUfftlgNDaKLg/s400/DSCN7650.jpg" width="400" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVO5E_fHJKcrq519Fkoagoof5lKnN_Enl_Ad5H74sQ_blyQjxtrKpg_2Diy0NwNotui_c2N0vXBR6ELilNlF43aeOPRzFschndJ6GzRn7FC2oi9WBNhK7Q1v9At-vs2mHFMwO4/s1600/DSCN7651.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="648" data-original-width="864" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVO5E_fHJKcrq519Fkoagoof5lKnN_Enl_Ad5H74sQ_blyQjxtrKpg_2Diy0NwNotui_c2N0vXBR6ELilNlF43aeOPRzFschndJ6GzRn7FC2oi9WBNhK7Q1v9At-vs2mHFMwO4/s400/DSCN7651.jpg" width="400" /></a></div>
<i><b><br /></b></i>
<i><b>*** to be continued.....</b></i><br />
<br />
=======<br />
<br />
Respectfully submitted,<br />
<br />
Will Maguire<br />
<a href="http://www.beachesq.com/">www.BeachEsq.com</a><br />
<br />
Trademark • Copyright • Licensing<br />
<br />
(photos by & Copyright 2018 Will Maguire.)<br />
<br />
---<br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-1850922889176428682018-02-15T13:24:00.000-08:002018-02-15T13:24:03.470-08:00Three Outstanding Sustainable Brands and Trademarks...<br />
<i><b>The Bad News:</b></i> Planet Earth is drowning in a sea of plastic pollution!...<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDLINB3vySJLIxEDCc3bNT2w2miKJ_Bo6gEWlyCMW825eUz-KpPNtNimHGxfw0WCfk-KUQmxGEAKpwGUOPE9wiUbudrTAoE0oAajT3xRLn1OSP5Is8gD69GjXFSlRwahNYtLG_/s1600/Screen+Shot+2018-02-15+at+1.08.06+PM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="976" data-original-width="1600" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDLINB3vySJLIxEDCc3bNT2w2miKJ_Bo6gEWlyCMW825eUz-KpPNtNimHGxfw0WCfk-KUQmxGEAKpwGUOPE9wiUbudrTAoE0oAajT3xRLn1OSP5Is8gD69GjXFSlRwahNYtLG_/s400/Screen+Shot+2018-02-15+at+1.08.06+PM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Source: https://www.conserve-energy-future.com/causes-effects-solutions-of-plastic-pollution.php</td></tr>
</tbody></table>
<a href="https://en.wikipedia.org/wiki/Plastic_pollution">https://en.wikipedia.org/wiki/Plastic_pollution</a><br />
<br />
<br />
<b>The Good News: </b> There are many concerned citizens, both individual and corporate, that are making a difference in combating plastic pollution.<br />
<br />
<span style="font-size: large;"><i><b>Here are Three Outstanding Brands and Trademarks that are making a difference:</b></i></span><br />
<br />
<b>1. PARLEY® FOR THE OCEANS®</b><br />
<br />
PARLEY is collaborating with ADIDAS® on a line of footwear and sportswear that are composed of recycled ocean plastic.<br />
<br />
<a href="http://www.adidas/us/parley">www.adidas/us/parley</a><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsX2UTzpnef8wBA4gai-sR-CHlNbnAY4aKnJLhKkCOriWJJoGYEw2FYz4FSXLniKAt4p2EzeNb5_JNw04LeLpBrVN_KIdMdrz4BvGB2CAx8ZZhy1uWtlAgGZTZqHeJ3aK_RzN6/s1600/Screen+Shot+2018-02-15+at+1.03.35+PM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1000" data-original-width="1600" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsX2UTzpnef8wBA4gai-sR-CHlNbnAY4aKnJLhKkCOriWJJoGYEw2FYz4FSXLniKAt4p2EzeNb5_JNw04LeLpBrVN_KIdMdrz4BvGB2CAx8ZZhy1uWtlAgGZTZqHeJ3aK_RzN6/s400/Screen+Shot+2018-02-15+at+1.03.35+PM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Image Source: www.adidas/us/parley</b></td></tr>
</tbody></table>
<br />
<b>2. RAINFOREST ALLIANCE®</b><br />
<br />
"The Rainforest Alliance is a non-governmental organization working
to conserve biodiversity and ensure sustainable livelihoods by
transforming land-use practices, business practices and consumer
behavior."<br />
<br />
<a href="https://www.rainforest-alliance.org/">https://www.rainforest-alliance.org/</a> <br />
<br />
In a recent L.A. Times article on "eco-friendly flowers", the Rainforest Alliance is quoted as stating that there are "more than 1.3 million farms (from 78 nations that) use methods it designed to protect ecosystems, workers and local communities.<br />
<br />
<b>3. SURFRIDER FOUNDATION®</b><br />
<br />
"The Surfrider Foundation USA is a U.S. 501 grassroots non-profit
environmental organization that works to protect and preserve the
world's oceans, waves and beaches."<br />
<a href="https://www.blogger.com/goog_384989501"><br /></a>
<a href="https://en.wikipedia.org/wiki/Surfrider_Foundation">https://en.wikipedia.org/wiki/Surfrider_Foundation</a><br />
<br />
One of the Surfrider Foundation's more recent initiatives includes the planning, implementation and registration of a certification mark grading restaurants that are eco-friendly and sustainable, namely, "Ocean Friendly Restaurant" in stylized format (as follows):<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBe0BfCNm50qAFBa1apUZ0C8s3wj8ao2LWuAdyhgpVdx7GU9K7w8ogUM0gg_3U1ooG1AzGmw6aX9EImS6T1JUWDUbc-KbrtAnnEmM8xez2BpL4w__VJWz-c-zn4fGXt3hbbIgE/s1600/ImageAgentProxy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="140" data-original-width="181" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBe0BfCNm50qAFBa1apUZ0C8s3wj8ao2LWuAdyhgpVdx7GU9K7w8ogUM0gg_3U1ooG1AzGmw6aX9EImS6T1JUWDUbc-KbrtAnnEmM8xez2BpL4w__VJWz-c-zn4fGXt3hbbIgE/s320/ImageAgentProxy.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(as published by the USPTO)</td></tr>
</tbody></table>
<br />
note: The application on file at the USPTO includes the following statement: "The certification mark, as used or intended to be used by
authorized persons, is intended to certify that the restaurants using
this mark meet certain standards relating to environmental conservation
and sustainability."<br />
<br />
=====<br />
<br />
There is an encouraging groundswell of positive action globally and locally to address and remove the negative impact of plastic pollution. The above three referenced companies are very good examples.<br />
<br />
Additionally, there is one particular grass roots campaign that is worthy of mention and which started in Costa Rica and which has had a global impact, namely, <b>@5MinuteBeachCleanup</b>.<br />
<br />
<a href="https://www.facebook.com/5minutebeachcleanup/">https://www.facebook.com/5minutebeachcleanup/ </a><br />
<br />
Their Instagram account is a testament to this simple mission statement that we each have 5 minutes that we can spare while at the beach to remove plastic pollution. People from all over the world are posting photographs of #beachtrash that they have collected. <i><b>This is certainly one of the most positive and profound campaigns to combat plastic pollution on planet earth!</b></i><br />
<br />
<a href="https://www.instagram.com/5minutebeachcleanup/">https://www.instagram.com/5minutebeachcleanup/</a><br />
<br />
--- <br />
<br />
Respectfully submitted,<br />
<br />
William E. Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
*** *** *** <br />
<br />William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-6001286731257986982017-12-18T12:33:00.002-08:002017-12-18T12:34:15.875-08:00Happy Holidays!...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb_TREGTxEilS23HMzPxMUHEVlKeX0UNtxh97Zr0nUu8uk8gIF4aAlD7l0Cpkx5psHQuqjSMABxKuwbwns0HE6M52Ptz26TBmaOlozqGoiFseHun5R-TpqNhlv8xBtkOqbtKBn/s1600/DSCN1155.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1272" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb_TREGTxEilS23HMzPxMUHEVlKeX0UNtxh97Zr0nUu8uk8gIF4aAlD7l0Cpkx5psHQuqjSMABxKuwbwns0HE6M52Ptz26TBmaOlozqGoiFseHun5R-TpqNhlv8xBtkOqbtKBn/s400/DSCN1155.jpg" width="317" /></a></div>
<br />
<div style="text-align: center;">
<span style="font-size: large;"><i><b>Happy Holidays to you and yours!...</b></i></span></div>
<br />
We hope you enjoy some time off to connect with family and friends as we welcome in the new year.<br />
<br />
Respectfully,<br />
<br />
Will Maguire,<br />
<b>Law Offices of William E. Maguire</b><br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
<br />
<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-77292365546124756732017-11-24T18:27:00.002-08:002017-11-24T18:33:12.753-08:00A Walk Along The Beach - Friday Afternoon, Nov. 24, 2017<br />
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Dateline: Thanksgiving Weekend... Friday afternoon, Nov. 24, 2017, a walk along the shoreline of Will Rogers State Beach in Pacific Palisades, Calif. heading toward the Santa Monica Pier and back...<br />
Southern California is experiencing another heat wave and it is nearly 80 degrees on the beach with barely a stitch of wind!..<br />
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A large crowd of families enjoying the beach below at Santa Monica Lifeguard Tower #4 which is out front of the famed Annenberg Beach House...<br />
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#Trademarks in the sand... a plastic label from a bottle of Heineken® beer, below...<br />
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Black Friday, indeed, at Tower #10, where some vandals have spray painted ugly grafitti on the shutters...<br />
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Stunning weather and beautiful skies overhead of Santa Monica State Beach...<br />
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Below, a pear shaped object... literally!</div>
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Broken glass found at the water's edge... and disposed of properly!<br />
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Will Rogers State Beach, below...<br />
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Respectfully submitted,<br />
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William Maguire,<br />
Attorney at law<br />
www.TrademarkEsq.com<br />
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(All photos by & Copyright William Maguire 2017.)<br />
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*** *** ***William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-7296505423146258122017-10-27T11:18:00.000-07:002017-10-27T13:45:55.823-07:00Sunscreens, Brands & Trademarks<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikDM7u9sc3oM6oIkhzzMTWnGoxzCkj10k17eQAElni48ci6qLn2BU9oQ8EiQDWb2urmpXuWeTh-enKwuSEXp38qpofzpclo96LW6PZnUB3sPLhrTBJg9TJbVDmJTtqeaVWjRjf/s1600/Screen+Shot+2017-10-27+at+11.12.32+AM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1000" data-original-width="1600" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikDM7u9sc3oM6oIkhzzMTWnGoxzCkj10k17eQAElni48ci6qLn2BU9oQ8EiQDWb2urmpXuWeTh-enKwuSEXp38qpofzpclo96LW6PZnUB3sPLhrTBJg9TJbVDmJTtqeaVWjRjf/s400/Screen+Shot+2017-10-27+at+11.12.32+AM.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">( Image Source: https://www.bestreviews.guide ) </td></tr>
</tbody></table>
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<b><span style="color: black; display: inline; float: none; font-family: "helvetica"; font-size: 12px; font-style: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">With the “Indian Summer” upon us in Southern California and this week’s scalding heat wave…</span></b><br />
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x-ref: Game One, World Series at Dodger Stadium, October 24, 2017… at game time it was reported to be 103 Degrees Fahrenheit on the field at just past 5 pm!…</div>
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Sunscreen is still relevant in October in So. Cal. as a result thereof. And as long as we are talking about sunscreen, we might as well look at the sunscreen brands noted and their attention to trademark protection.</div>
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<b>I. SUNSCREENS</b></div>
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Top 10 Sunscreens of 2017 | Best Reviews Guide </div>
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<a href="https://www.bestreviews.guide/sunscreens#.WfNow83D8yA.twitter">https://www.bestreviews.guide/sunscreens#.WfNow83D8yA.twitter</a></div>
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<b>II. BRANDS & TRADEMARKS</b></div>
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• BLUE LIZARD®</div>
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Among the U.S. trademark registrations listed on the USPTO Trademark Database for BLUE LIZARD includes the following listed goods:</div>
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Class #3: cosmetics and skin care preparations, namely sun screens and skin moisturizing preparations being skin toners, skin cream, skin lotions; non-medicated topical sprays containing sun screens or skin moisturizing preparations, scalp conditioners, pre-moistened cosmetic wipes containing sun screen or skin moisturizing preparations; body balms; skin cleansers, namely body scrubs, shower gels, bath gels; body oils, lip balms, massage oils, skin and facial masques.<br />
Class #5: pharmaceutical preparations for the prevention of sun damage to skin.</div>
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Last Listed Owner: Crown Laboratories, Inc., a Tennessee corp.</div>
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• AUSTRALIAN GOLD® (Unless otherwise noted, all of the registrations below are owned by the following corporate entity:</div>
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<span class="Apple-tab-span" style="white-space: pre;"> </span>Last Listed Owner: Australian Gold, Inc., a Indiana corp.</div>
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(a) Class #3: SKIN CARE PREPARATIONS, NAMELY SUNTANNING AND MOISTURIZING CREAMS AND LOTIONS.</div>
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(b) Class #3: SUN-SCREEN LOTION</div>
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(c) Class #9: optical goods, namely, thin film disks for protection of eyes from ultraviolet rays.</div>
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(d) a multiple class trademark registration, including goods in the following classes:</div>
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Class #7: Cosmetic spray tanning equipment, namely, power-operated spray guns. FIRST USE: 20050000. FIRST USE IN COMMERCE: 20050000</div>
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Class #11: Tanning lamps. FIRST USE: 19990000. FIRST USE IN COMMERCE: 19990000<br />
Class #16: Printed materials, namely, paper signs, posters, forms and training cards featuring information on tanning products; dry erase writing boards; clipboards; general purpose plastic bags; ink pens. FIRST USE: 20040000. FIRST USE IN COMMERCE: 20040000<br />
Class #18: Carry-all bags with cinch straps; handbags; tote bags; cosmetic bags sold empty; luggage tags. FIRST USE: 20040000. FIRST USE IN COMMERCE: 20040000<br />
Class #20: Plastic banners; plastic signboards; display racks; plastic key chains; plastic clips for sealing bags; personal compact mirrors; lawn furniture. FIRST USE: 20040000. FIRST USE IN COMMERCE: 20040000<br />
Class #21: Cosmetic brushes; cups and tumbler beverageware; empty plastic water bottles; insulated sleeve holders for canned beverages and for sipper cups. FIRST USE: 20040000. FIRST USE IN COMMERCE: 20040000<br />
Class #28: Plush toys; beach balls; flying disks; inflatable float toys for recreational use.</div>
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note/comment: This above-referenced multiple class trademark registration reveals that this trademark owner is establishing this brand as a lifestyle brand for the beach and outdoors.</div>
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(e) Class #3: Cosmetics.</div>
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note: This final registration for cosmetics is interestingly owned by what appears to be an affiliated company, namely, Australian Gold, LLC, an Indiana LLC.</div>
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<b>• Elta MD®</b></div>
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(a) "ELTA MD (and design)” (see stylized design below), in Class #3 for: Non-medicated skin care preparations.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUAStgUvHdlh3tRbcZSew7ZvJoRmUusZuXr0hSvGsuTuzK5bz-E26dBpmCZSk9e59up7BqKGuDqPUPrLZTxgks1rHjhPMoWkjGE7XYaCUOE3dOnugMCFgfDdkGyIEiDleI_Qk/s1600/Screen+Shot+2017-10-27+at+10.35.55+AM.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="257" data-original-width="269" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUAStgUvHdlh3tRbcZSew7ZvJoRmUusZuXr0hSvGsuTuzK5bz-E26dBpmCZSk9e59up7BqKGuDqPUPrLZTxgks1rHjhPMoWkjGE7XYaCUOE3dOnugMCFgfDdkGyIEiDleI_Qk/s1600/Screen+Shot+2017-10-27+at+10.35.55+AM.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(Image Source: uspto.gov)</td></tr>
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(b) “ELTA MD (and design)” (same design as above), in Class #5 for: Medicated skin care preparations.</div>
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Last Listed Owner of both of these above-referenced registrations is ELTA MD, Inc., a Texas corp.</div>
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note/comment: This same Registrant has two additional pending trademark applications in “standard character format” for ELTA MD for the same goods referenced above in Classes #3 and #5.</div>
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<b>• Olay</b></div>
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Olay, as it turns out, is a HUGE BRAND owned by the conglomerate corporate entity, The Proctor & Gamble Company, an Ohio corp.</div>
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According to the active/live records results at<span class="Apple-converted-space"> </span><a href="http://uspto.gov/">uspto.gov</a>, there are at least 33 trademarks, including at least one service mark, for OLAY in either standard character format or in stylized format, e.g., with a design/logo.</div>
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note/comment re the service mark registration for OLAY:</div>
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Class #35: Providing an interactive website for users with specific informed recommendations of skin care products that are best suited to particular individuals based on skin analysis results. FIRST USE: 20120205. FIRST USE IN COMMERCE: 20120205<br />
Class #44: Cosmetic skin analysis services</div>
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Interestingly, none of the active OLAY trademark registrations are for “sunscreens” per se. Instead, the goods i.d. that apparently includes sunscreen is described by this Registrant as “non-medicated skin care preparations” in Class #3.</div>
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Indeed, one OLAY formative trademark for "OLAY 365 UV” (with UV disclaimed) is registered in Class #3 in this manner, namely, as “non-medicated skin care preparations”.</div>
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Same thing for the separate pending trademark application for OLAY SUN.</div>
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Final Comment: Of note, OLAY has apparently not yet been positioned as a broad lifestyle brand as noted above with respect to HAWAIIAN GOLD.</div>
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=====</div>
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In view of the summary nature of this blog post, as well as the breadth of content already discussed, we have decided not to discuss the balance of the sunscreens brands included in the Best Reviews Guide referenced above.</div>
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Clearly, each of the brands discussed have paid attention to detail and trademark protection in the form of U.S. Federal Trademark Registrations obtained. This is not merely a coincidence. Savvy brand owners are well versed in protecting their intellectual property and these brands are no exception.</div>
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Respectfully submitted,</div>
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William E. Maguire,</div>
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Attorney at law</div>
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<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a></div>
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*** *** ***William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com3tag:blogger.com,1999:blog-36845460.post-45239219287325955312017-09-25T11:27:00.000-07:002017-09-25T12:18:11.508-07:00Trademarks at #AbbotKinneyFestival 2017<div class="separator" style="clear: both; text-align: center;">
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Dateline: Sunday, September 24, 2017 at the annual ABBOT KINNEY FESTIVAL, in Venice, Calif. This is the day that the whole street is shut down on Abbot Kinney Blvd. between Main St. and Venice Blvd.<br />
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Here are the photos I took of this great annual event... including some of the brands and trademarks on display.....<br />
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One of my favorite L.A. based food trucks is KOGI BBQ, and which also happens to own several registered service marks for KOGI for: "Mobile cafe services for providing
food and drink", as well as for "catering services."<br />
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Below, a company with a stylized trademark, namely, ART LIFE®, that sells apparel, knick knacks, artwork, prints, etc., uses a domain name, namely, www.artlifeisgood.com, as well as a Twitter handle, namely, @artlifeisgood. This is interesting because of the prior registered trademark for apparel, etc. for LIFE IS GOOD®. The registration of both the domain name and the Twitter handle, as well as the advertising and promotion of said domain name and Twitter handle is undoubtedly intentional. Is this merely "clever" or is it "infringing"? While this vendor may have a registered trademark for ART LIFE®, it also seems to me that they are using in commerce as a common law trademark, <b>artlifeisgood</b>. <br />
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<b>x-ref:</b><br />
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<b><a href="http://www.artlifeisgood.com/">www.artlifeisgood.com</a></b><br />
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<b>vs.</b><br />
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<b><a href="http://www.lifeisgood.com/">www.lifeisgood.com</a></b><br />
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<span style="font-size: small;">Below, a local Southern California company owns a pending Federal trademark application for the mark, PALM & BEAN, for "<span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; display: inline !important; float: none; font-family: Helvetica; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Nutritional supplement meal replacement bars for boosting energy; Beverages made of coffee; Beverages with a coffee base; Coffee based beverages; Oatmeal; Coconut-based beverages not being milk substitutes; Coconut-based non-alcoholic beverages not being milk substitutes.</span>"</span><br />
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Below, local Abbot Kinney retailer and with a registered service mark, namely, WILL LEATHER GOODS AN ADLER FAMILY CO. EUGENE, OREGON USA EST. 1981 (Stylized) for: "Retail store services and online retail store services featuring bags, leather goods, printed matter, rugs, blankets, bicycles, belts, keychains, wallets, clothing, footwear, and kitchen, office, pet, and fashion and clothing accessories."<br />
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and below, the official drawing for the above-referenced registered service mark...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkEdY5nEtzVqFF9dLp92PNFzYbdHJIrGBYPEPwq4MM4YxkSMXlp9RPbZHOwV1TJRlkmFt-7pgaHqQPqyiJ5gTFXf5d1DIbZM5B9D03btnaJRnFXz_K1NX1oc44iM8XkytHgwee/s1600/DSCN9642.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkEdY5nEtzVqFF9dLp92PNFzYbdHJIrGBYPEPwq4MM4YxkSMXlp9RPbZHOwV1TJRlkmFt-7pgaHqQPqyiJ5gTFXf5d1DIbZM5B9D03btnaJRnFXz_K1NX1oc44iM8XkytHgwee/s400/DSCN9642.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG6yrsaUhAg_2KnTkefD1aUn2we-pYqvAG_Jud9-XBts0ZHuWvLQcVg4yIeVgOiOQofSHK_GzCXzffRTTLmA6fYpRJm2C9cDPmWufFHh1_xy91vQ2KxYhKG6OkCSskA41jt3Xl/s1600/DSCN9646.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG6yrsaUhAg_2KnTkefD1aUn2we-pYqvAG_Jud9-XBts0ZHuWvLQcVg4yIeVgOiOQofSHK_GzCXzffRTTLmA6fYpRJm2C9cDPmWufFHh1_xy91vQ2KxYhKG6OkCSskA41jt3Xl/s400/DSCN9646.jpg" width="400" /></a></div>
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Above and below, an event vendor with a registered trademark, SHARK WHEEL®, for "skateboards, skateboard
wheels, longboard skateboards, longboard skateboard wheels, wheels for
roller skates."<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHNti13XTBaFS3aJV9Td2xeQYsJ9q50P_5DC0JKmdOapduCTeFPUYG_ttMzgnkEpmxQtOkuWhsbQCfoc9UXghl0EUT6dpA7X1LaYRLsSZ0lhvAN55zl6OaeugbP4cS7PazG0jF/s1600/DSCN9647.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHNti13XTBaFS3aJV9Td2xeQYsJ9q50P_5DC0JKmdOapduCTeFPUYG_ttMzgnkEpmxQtOkuWhsbQCfoc9UXghl0EUT6dpA7X1LaYRLsSZ0lhvAN55zl6OaeugbP4cS7PazG0jF/s400/DSCN9647.jpg" width="400" /></a></div>
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Below, one of the event sponsors with a registered trademark, namely, WAIAKEA HAWAIIAN VOLCANIC WATER® for "bottled water"...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mJB3lSg-4w3vphvzGWrRUhptgJfUaK8YxJ1jPzB4MbryK1VKNx_BJQe0Yc_o758YGg4oDXYMNU3isdCHeWG4LuMySLtKnIx5vBtdIyVxjFAhBODAOHZtHT1lIFbpghpv4qHJ/s1600/DSCN9648.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mJB3lSg-4w3vphvzGWrRUhptgJfUaK8YxJ1jPzB4MbryK1VKNx_BJQe0Yc_o758YGg4oDXYMNU3isdCHeWG4LuMySLtKnIx5vBtdIyVxjFAhBODAOHZtHT1lIFbpghpv4qHJ/s400/DSCN9648.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ2n_ZP_xVO3tFR0NHB7ZyEbqDkoz8d2ZYkUsSV6W241Et7dYF2a8abmFBuPe-w0_zf1DgvUrwo-cZcAvgQ9Jurfb6qBPBCZOi8WRsCw4QZSLcv9cQcnjHFNUT-kB-uDsM3R99/s1600/DSCN9649.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ2n_ZP_xVO3tFR0NHB7ZyEbqDkoz8d2ZYkUsSV6W241Et7dYF2a8abmFBuPe-w0_zf1DgvUrwo-cZcAvgQ9Jurfb6qBPBCZOi8WRsCw4QZSLcv9cQcnjHFNUT-kB-uDsM3R99/s400/DSCN9649.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKURUJX7X9NKPMjRM6RLwAZ5B7pWQVIom6DoGx_uJ66Rt2XWI2J40pKRg74wsfLZHJt1PRWqjm42w6t0O2Iiu4Yzy_baEc3D9imhOpXowFzzXbVEiTNbk9eZRteuwJwdXYBveO/s1600/DSCN9650.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKURUJX7X9NKPMjRM6RLwAZ5B7pWQVIom6DoGx_uJ66Rt2XWI2J40pKRg74wsfLZHJt1PRWqjm42w6t0O2Iiu4Yzy_baEc3D9imhOpXowFzzXbVEiTNbk9eZRteuwJwdXYBveO/s400/DSCN9650.jpg" width="300" /></a></div>
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Below, another event vendor with roaming staff carrying its snack based products represented by a registered trademark, namely, HIPPEAS, for "Chickpea-based snacks; puffed chickpea
snacks; chickpea chips; bean-based snacks; chickpea crisps."<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQc9g5LZM1SbqFJydlAjukKCoZc1Q9gOAnTRstX2XuLaWYzUGzltK3S6D8zZT2ESCQMsmnpcCyv_WQ7wM_rldG6jWVY0HEzEh1FSSVvaUc-WS6BvGODwgCaXnFNsdb-vG421jo/s1600/DSCN9652.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1530" data-original-width="1600" height="382" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQc9g5LZM1SbqFJydlAjukKCoZc1Q9gOAnTRstX2XuLaWYzUGzltK3S6D8zZT2ESCQMsmnpcCyv_WQ7wM_rldG6jWVY0HEzEh1FSSVvaUc-WS6BvGODwgCaXnFNsdb-vG421jo/s400/DSCN9652.jpg" width="400" /></a></div>
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Below, a great slogan or sign but probably not a trademark.... though it perhaps ought to be... :-)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgZmDiDUNmLEQWwFZMIXOINPx6q5Llaps08tNnaD9Qu2bOXNH8BswORQi2XJBtrMJyz_MYomjwSLfKPPkIam2thrJtRlx4ig0_jTbZk0_DwXZNQ62gECnnA6blYvO8ivwWsb8a/s1600/DSCN9653.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1107" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgZmDiDUNmLEQWwFZMIXOINPx6q5Llaps08tNnaD9Qu2bOXNH8BswORQi2XJBtrMJyz_MYomjwSLfKPPkIam2thrJtRlx4ig0_jTbZk0_DwXZNQ62gECnnA6blYvO8ivwWsb8a/s400/DSCN9653.jpg" width="276" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLy3U2LbWAlzaffbFNQ4bhrmZ7mxP17NsBguO4WrJXDT97d4e3Xe7UpbXkEeHNHJolQydBilYgemBh2akq_quSCFXCfMJRGcnwCdORddXo0K41edi7FHCOq5uhwBDHsbVDysOg/s1600/DSCN9654.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLy3U2LbWAlzaffbFNQ4bhrmZ7mxP17NsBguO4WrJXDT97d4e3Xe7UpbXkEeHNHJolQydBilYgemBh2akq_quSCFXCfMJRGcnwCdORddXo0K41edi7FHCOq5uhwBDHsbVDysOg/s400/DSCN9654.jpg" width="300" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJPfDIZpUjZHfRJj8O8uPYWN8JMCM-6AOMgSuHTp2Jln680Wt4vEzsnv_tVwtLNENKK-AC3xtetInDD1ztiaabcSz1lfyVacaYfyug4fitA3bi2vt5w2s4nWv4E_n1jzRlfhfg/s1600/DSCN9655.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJPfDIZpUjZHfRJj8O8uPYWN8JMCM-6AOMgSuHTp2Jln680Wt4vEzsnv_tVwtLNENKK-AC3xtetInDD1ztiaabcSz1lfyVacaYfyug4fitA3bi2vt5w2s4nWv4E_n1jzRlfhfg/s400/DSCN9655.jpg" width="400" /></a></div>
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Lots of fun had by all.....<br />
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Respectfully submitted,<br />
<br />
William Maguire<br />
<a href="http://www.trademarkesq.com/">www.TrademarkEsq.com</a><br />
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(All photos by & Copyright William Maguire 2017).<br />
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*** *** ***William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-10708499091478099352017-08-21T12:48:00.002-07:002017-08-21T12:48:51.503-07:00Trademarks In The Sun, Sand & Surf...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWB6XxFN9pUvkKuK2UWFpD3JxrjoqQtqVK9BWDdxwvwlVrjPRLI2VnRSuQJ4DAB_ztlqjjG9yzyTmNIWxJg0nkqkALh8VFxlWWUCuhbLvlx5Ig2u79M5tdUpux8KlkUSdorPEr/s1600/Screen+Shot+2017-08-20+at+7.29.32+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1087" data-original-width="1600" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWB6XxFN9pUvkKuK2UWFpD3JxrjoqQtqVK9BWDdxwvwlVrjPRLI2VnRSuQJ4DAB_ztlqjjG9yzyTmNIWxJg0nkqkALh8VFxlWWUCuhbLvlx5Ig2u79M5tdUpux8KlkUSdorPEr/s400/Screen+Shot+2017-08-20+at+7.29.32+PM.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlDf9dUjuHIQM6V4FRjul-dnnw2BrgzIi1tJPbeK3Ewnwu-a9RBC_8UC1EpyLp7xiX0qL4CoZz6W4gvuDCaLJhVWl-7PLvh_dialEhry7f_F8xus1p4GpAANVVvj7ui63YLvJ/s1600/DSC_0089.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="755" data-original-width="1600" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGlDf9dUjuHIQM6V4FRjul-dnnw2BrgzIi1tJPbeK3Ewnwu-a9RBC_8UC1EpyLp7xiX0qL4CoZz6W4gvuDCaLJhVWl-7PLvh_dialEhry7f_F8xus1p4GpAANVVvj7ui63YLvJ/s400/DSC_0089.jpg" width="400" /></a></div>
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Dateline: Monday, August 21, 2017...<br />
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<b>Umbrellas</b> are products that are capable of being used and registered as trademarks. Shown above and below are three photos showing the use of umbrellas on the beach in Santa Monica recently...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTZTLSL59jlf4aL_OdM_4k2lnV2d8lJOgnQqg1aCWHRgZyhhGMwmvWmKGupAg2aEQ8_rrVuGZJrc5Wjf8Isd0j8huBlgGHFOFZqMuLxhBKBKur44geZYu8S9Ic2kYaMHUadre6/s1600/DSC_0107.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="453" data-original-width="1600" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTZTLSL59jlf4aL_OdM_4k2lnV2d8lJOgnQqg1aCWHRgZyhhGMwmvWmKGupAg2aEQ8_rrVuGZJrc5Wjf8Isd0j8huBlgGHFOFZqMuLxhBKBKur44geZYu8S9Ic2kYaMHUadre6/s400/DSC_0107.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIQ-VRTqL4KFYQvo-QpsiAW5bPvGuEKfpUxjNr4EWlOm94ATREy7P1XG0gHthDFLdlNGH1thUhMhqe9EROeTGDbFXGdD5kFZ5EaiIzItZV57r2SHUYX94ZYCbW1YLyhPGGN7nO/s1600/DSC_0019.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="801" data-original-width="1600" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIQ-VRTqL4KFYQvo-QpsiAW5bPvGuEKfpUxjNr4EWlOm94ATREy7P1XG0gHthDFLdlNGH1thUhMhqe9EROeTGDbFXGdD5kFZ5EaiIzItZV57r2SHUYX94ZYCbW1YLyhPGGN7nO/s400/DSC_0019.jpg" width="400" /></a></div>
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<b>Bodyboards, surfboards and skateboards</b> are also products that are capable of being used and registered as trademarks...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpYjd1Y9YsOcuyaYukhGdDai0Ix8pKLg8wN50MVntLq9uNApI5IKrm8TFEZgIn6V_o5LkEGJqmZjzIyp0tjeGFXDaVwwHMM4ZusUBVroy2EyWd_gSogRdg8PxeJe-_WiJgMVxj/s1600/RSCN7531.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="504" data-original-width="993" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpYjd1Y9YsOcuyaYukhGdDai0Ix8pKLg8wN50MVntLq9uNApI5IKrm8TFEZgIn6V_o5LkEGJqmZjzIyp0tjeGFXDaVwwHMM4ZusUBVroy2EyWd_gSogRdg8PxeJe-_WiJgMVxj/s400/RSCN7531.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1WixMNGayoJTylSKN_b-Oo96lPr7FiAyZbfbMLNT9pHfw8AGuN2rUH7a9N-1TsYTSsL9p6S54ssj8O5LmPZCLiREDfZv3QvCR_LA0C-AJZ6Zfns_NP9hcvR7AKttEltBh9Vy7/s1600/DSC_0031.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="771" data-original-width="1600" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1WixMNGayoJTylSKN_b-Oo96lPr7FiAyZbfbMLNT9pHfw8AGuN2rUH7a9N-1TsYTSsL9p6S54ssj8O5LmPZCLiREDfZv3QvCR_LA0C-AJZ6Zfns_NP9hcvR7AKttEltBh9Vy7/s400/DSC_0031.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWWFj2qfKXNsZkZVLaXiiGTyekY4yvBatSflWXQ6XODo530S2qJVp94KhlTk73ivleViMqdfNgBDfxiDByVgKsyI6SA2_nY3ImxB4uEm5j_m7B7jYCq8TZ4UHfEoPTgaWX6DsF/s1600/Screen+Shot+2017-08-20+at+6.51.05+PM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1052" data-original-width="1600" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWWFj2qfKXNsZkZVLaXiiGTyekY4yvBatSflWXQ6XODo530S2qJVp94KhlTk73ivleViMqdfNgBDfxiDByVgKsyI6SA2_nY3ImxB4uEm5j_m7B7jYCq8TZ4UHfEoPTgaWX6DsF/s400/Screen+Shot+2017-08-20+at+6.51.05+PM.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2jVbKBh1fYg-JKydPlUuamuvK02fPcZXirSh4ldOHUPAtrg3V4jC3HjgyFeKtHAdB6mlmcw9O1ULt8uXdiYy9MGbDfBTsJDRnI6x4y5Jaq-yuGKEiu5T_4MhPvu0dmSToZbqZ/s1600/DSCN7496.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2jVbKBh1fYg-JKydPlUuamuvK02fPcZXirSh4ldOHUPAtrg3V4jC3HjgyFeKtHAdB6mlmcw9O1ULt8uXdiYy9MGbDfBTsJDRnI6x4y5Jaq-yuGKEiu5T_4MhPvu0dmSToZbqZ/s400/DSCN7496.jpg" width="300" /></a></div>
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note: the <b>sandals</b> alongside the ARBOR® skateboard are a popular product in use at the beach and in Southern California, as well as other parts of the world and there are numerous brands of sandals sold in the USA which are protected by registered trademarks, including the pair of BAHAMA BAY® sandals below...<br />
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<b>Clothing brands</b> are notably protected by trademarks as well, including the display of LIFEGUARD® branded apparel on sale at a shop along the famed Venice boardwalk in Venice Beach, Calif...<br />
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<b>Boat </b>brand names are protected by trademarks...<br />
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<b>Beverage brand names</b> are protected by trademarks. Below are three famous beer brand names that are registered as trademarks in the USA, namely, BUD LIGHT®, CORONA®, and MODELO®...<br />
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To maximize protection for your branded product, it is best to try to obtain a U.S. Federal trademark registration. In this regard, we suggest that you read our article on the selection, clearance and registration of trademarks, which you can find at the following link:<br />
<b><br /></b>
<b><a href="http://www.beachesq.com/">http://www.BeachEsq.com</a></b><br />
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Respectfully submitted,<br />
<br />
William Maguire,<br />
<b>LAW OFFICES OF WILLIAM E. MAGUIRE</b><br />
Santa Monica, Calif.<br />
www.TrademarkEsq.com<br />
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(All photos by & Copyright William Maguire 2017.)<br />
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<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0tag:blogger.com,1999:blog-36845460.post-76047074704439929662017-08-10T14:52:00.001-07:002017-08-10T14:59:20.227-07:00Trademarks on the beach... in Santa Monica!.....<br />
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Dateline: Thursday morning, August 10, 2017, breakfast with mom at Perry's at the Beach at 2400 Ocean Front Walk in Santa Monica, Calif...<br />
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If you are fortunate enough to have a chance to have breakfast here you are in for a real treat. Wear sandals because they pile sand under the tables. You will literally have a chance to observe trademarks in the sun, sand and surf too!...<br />
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See for yourself in the following photos.....<br />
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*<b>** Video Alert ! ***</b><br />
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<b>Panning the Beach Crowd at Perry's and beyond: The Video</b><br />
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<a href="https://youtu.be/kcfJhTLEspk">https://youtu.be/kcfJhTLEspk</a><br />
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<i><b>Bicycles, beach chairs, surfboards, volleyballs, sandals, sunglasses, beach towels, bikinis, board shorts, t-shirts, hats...</b></i> A veritable potpourri of products that cater to the beach culture that is Southern California. Companies that sell products in this category are smart if they maximize their protection by securing trademark registrations for their brand names.<br />
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For more information on this topic, we invite you to read our article on Trademarks On The Beach at:<br />
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<a href="http://www.beachesq.com/">http://www.beachesq.com</a><br />
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Thank you for your consideration.<br />
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Kind regards,<br />
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<br />
William Maguire<br />
<b>LAW OFFICES OF WILLIAM E. MAGUIRE</b><br />
Santa Monica, Calif.<br />
Web: <a href="http://www.trademarkesq.com/">www.TrademarkEsq.com </a><br />
Mobile: <a href="http://lawofficesofwilliamemaguire.instantlymobile.com/"><b>http://lawofficesofwilliamemaguire.instantlymobile.com/</b></a><br />
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(All photos and video by & Copyright William Maguire 2017.)<br />
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<b>*** *** ***</b>William Maguirehttp://www.blogger.com/profile/03541411566541855593noreply@blogger.com0