Tuesday, July 19, 2016

Trademarks On The Beach This Morning...

Dateline: Tuesday morning, July 19, 2016 along Santa Monica Beach...

Old School Pokemon Go?...   :-)


Below, Budweiser's "America" beer, a Summer 2016 special item...


BUD LIGHT baseball cap...


TECATE® crushed and empty beer can, below...


REEF® sandal lost and alone...


Below, MODELO®, the beer brand most likely to be found on the beach as discarded litter in Santa Monica...  shown here buried in the sand just as we encountered it this morning.....


Below, a red surf racing paddle board in the hands on a beach lifeguard on a workout getting instruction on its handling...


The famous Santa Monica Pier and its carousel, which is part of the Pacific Park® amusement park...


That's it for today...  Thanks for visiting with us.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.TrademarkEsq.com

(All photos by & Copyright Will Maguire 2016.)

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Tuesday, July 12, 2016

Trademarks On The Beach: July 12, 2016

Dateline: Santa Monica, Calif., Tuesday morning, July 12, 2016... a stroll along the soft sand this morning just south of the Santa Monica Pier told us that a lot of people did not bother to throw away their trash in one of the many trash cans on the beach yesterday...


I scooped all these items up below and put them together to show what we mean when we say that people are not picking up after themselves...  Trademarks On The Sand as Litter...




Below, a wrapper from a frozen confection by BLUE BUNNY® featuring the TEENAGE MUTANT NINJA TURTLES... found as litter on the sand, and yet a good example of a licensed property as well...




So much trash left behind that this miniature hippo was found screaming!...


Surfboards on the sand...


TOYOTA® trucks being used by the lifeguards...


in the parking lot, a powder blue Chevy surf van...


and near the beach on the way to the office... a classic VW van...


and last but not least, GUINNESS® beer truck making its rounds...


Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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Friday, July 01, 2016

Road trip to Agenda Long Beach 2016...

Dateline: Thursday morning, June 30, 2016... road trip from Santa Monica to Long Beach, Calif. for Day #2 of the active lifestyle apparel - surf - skate trade show, AGENDA (aka, #AgendaLongBeach2016)...

405 South...

this could be my lucky day.....  7777.7


Necessary pit stop, 405 & LAX adjacent...


Maybe these donuts are blessed?!...


 Arrival less than 30 minutes later in Long Beach, Calif...


Long Beach Convention Center...




#VESTAL watches, sunglasses....


#THULE car racks, etc...


#RHYTHM apparel, etc...


The show opens at 9 a.m. but we heard a great many attendees were out past 12 midnite... so they don't roll in till around 11 a.m....



#OBEY clothing...


BROTHERS MARSHALL® clothing...


#RVCA clothing...


#KOMONO watches, sunglasses...


though it's only 11 a.m., this dude is dog gone tuckered out... probably was in on the party circuit last nite...



#GoPro cameras and accessories...  gotta love the beautiful motorcycle on display with the surf rack and the handlebar mounted GoPro camera...


Lots of really nice active lifestyle brands and trademarks on display at this two day event.  

Respectfully submitted,

William Maguire
Law Offices of William E. Maguire
Santa Monica, Calif.
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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Monday, June 20, 2016

First Day of Summer 2016... Trademarks In The Sand

Dateline: Santa Monica Beach, California... Monday, June 20, 2016... the official first day of Summer!...

In celebration thereof we took some photos of the branded items left in the sand this past weekend that had not yet been collected for disposal.  We took care of the bottles and tossed them in the blue recycle bin on the beach.


Below:  Hey, maybe these two sandals can get together in spite of their differences.....



 #NotGellin...


PACIFICO beer


child's DC SHOES sandal



Below, classic CHURCHILL swim fins... in the sand.


CHAMPION sandal


Footwear, beverages, swim fins... just a few of the branded items featuring trademarks that you will find on the beach this summer.

Respectfully submitted,

William Maguire
Law Offices of William E. Maguire
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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Thursday, June 16, 2016

Thursday morning: Trademarks In The Sand...

Dateline: Thursday morning, June 16, 2016 along Santa Monica Beach south of the Santa Monica Pier (aka, Santa Monica South).  There is a swell out of the SSW and it shows!...  We also note several branded products featuring their trademarks left behind in the sand.....


the purchaser of this ROCKSTAR® beverage below is certainly not a rockstar for discarding this empty can in the sand... just sayin'...


same goes for the person who slurped up this big cup of lemonade from HOT DOG ON A STICK®...


The purchaser of this bottle of GATORADE® got hydrated but didn't think to throw it away in one of the numerous trash cans on the beach...


Here is a nifty item... Could be a promotional item.  On the other hand, perhaps BIC® acquired a license for the THE WALKING DEAD for lighters...   THE WALKING DEAD is, of course, the cult cable tv series on AMC.

Interestingly, however, we found a pending trademark application by an applicant not affiliated with the tv series, THE WALKING DEAD, that has applied for the same mark in International Class #34, including "lighters for smoking", as well as several other applications for other classes of goods for the same mark.  Here is the current USPTO "TESS" record re same:

Word Mark

THE WALKING DEAD
Goods and Services IC 034. US 002 008 009 017. G & S: cigarillos, cigars, ashtrays, match boxes, matches, lighters for smokers
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86418856
Filing Date October 9, 2014
Current Basis 1B
Original Filing Basis 1B
Published for Opposition April 21, 2015
Owner (APPLICANT) Theodorou Phillip INDIVIDUAL UNITED STATES 446 Ewingville rd Ewing NEW JERSEY 08638(APPLICANT) Theodorou Steve INDIVIDUAL UNITED STATES 446 Ewingville rd Ewing NEW JERSEY 08638
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

The plot thickens as this above-referenced trademark application has been opposed by the owner of THE WALKING DEAD tv series, namely, Robert Kirkman, LLC, e.g.,Opposition No. 91222005 (parent) Opposition No. 91222719.

The plot thickens even more as the Opposer filed a separate civil action in Federal Court against the applicant and requested that the Opposition be suspended pending the outcome of said Federal Court case...   x-ref:  http://ttabvue.uspto.gov/ttabvue/v?pno=91222005&pty=OPP&eno=9

Last but not least, we leave you with the starfish we also found in the sand...



Respectfully submitted,

William Maguire
Law Offices of William E. Maguire
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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