Tuesday, August 16, 2016

Trademarks And Trash... on the beach

Dateline: Tuesday morning, August 16, 2016, along the beach in Santa Monica, Calif...

Where, unfortunately, trademarks become trash on a regular basis and do not get cleaned up by the City of Santa Monica...  For instance, just south of the world famous Santa Monica Pier between the first two lifeguard towers ( Tower #16 and #17), there is typically a staggering amount of trash left behind by beachgoers that does not get picked up by the City of Santa Monica as it should.



Medium plastic bag filled with trash collected in less than 100 yards of beach!...



Four bottles of Heineken beer left behind and not picked up by the City of Santa Monica...


With so many Heineken bottles all together, I figured maybe Heineken would win the coveted award of the day's most prevalent discarded beer brand... but the day was young.....


Shortly thereafter I found the Modelo bottle above followed by a single can of same... and yet Modelo finished strong with four more cans further down the beach, thus reclaiming its title as the beer brand most likely to be found as discarded trash on the beach in Santa Monica...


A crushed BUD LIGHT can makes an appearance...


An open 40oz can of BUD LIGHT gets some love, however, from one local surfer, at 10:30 a.m. too!  :-) 


Unfortunately, the proliferation of well known trademarked goods being left behind on the beach as trash will undoubtedly continue as some people are unconcerned about littering.  Nevertheless, it is hoped that the City of Santa Monica will do a better job of cleaning up its beaches that it advertises and promotes so heavily and for which it charges a boatload of hotel taxes to the visitors who come here from all over the world to enjoy its beaches.

Respectfully submitted,

William Maguire

(All photos by & Copyright William Maguire 2016.)

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Monday, August 01, 2016

Gotta Love Sundays.....


Dateline: Santa Monica and Venice, Calif., Sunday morning, July 31, 2016...

Join us, if you like, as we walk along the beach in Santa Monica and Venice, Calif., taking photos of discarded trademarks left behind by litterbug beach patrons...  Some of the usual suspects are found, as well as a few newcomers...

We've seen this brand before...


Golden Road WOLF IPA... don't think we've seen this before...


Coca-Cola... "What I like about you."...  well, in this case, I don't...


Someone is missing a sandal.  QUIKSILVER® branded footwear.


A buried aluminum can below... what could it be?...


*** Video Alert ! ***

Buried Mystery Trademark: The Video

     https://youtu.be/g532osGCIng


Below, a PACIFICO beer bottle cap...



KOOL-AID JAMMERS beverage pouches..... gotta love the parenting involved here... e.g., making sure the kiddos are hydrated and then leaving them as litter in the sand... 


Oh Modelo...


Surf's up!...


Below: I wonder what those spikes are for on this small plastic container (that we think is probably for medical marijuana)?...  Do you think these spikes serve a function?  Or could it be merely decorative and perhaps even worthy of a design patent?...


Hey PATRON®... next time put it in a trash container!...


An empty bottle of MALIBU® liqueur in Venice...


LITE on calories, but apparently too heavy to dispose of in a trash container...


Hands together for this group of slobs, below, in Venice that left behind their plastic meal containers, soiled paper napkins and a boatload of CORONA beer bottles...


.... plus a bottle of MODELO, of course... at least they are inclusive...


Below, Lagunitas IPA... we've seen you before...


Next up: Bottled and shipped from Fiji all the way to California and left behind by its purchaser. Isn't that Wonderful...


Stopped and said to a lifeguard friend and he showed us his sunscreen of choice, namely, SURF YOGIS, made by a couple of Aussies based in Bali, with apparently all natural ingredients...


and last but not least, I think we found the bottle to go with that bottle cap up above...


*** Our Summary Survey says that the "top trademark as litter" this day goes to CORONA beer.  

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, Calif.

(All photos and video by & Copyright Will Maguire 2016.)

Thursday, July 28, 2016

Thursday, July 28, 2016: Trademarks In The Sand...

Dateline: Wednesday morning, July 28, 2016 along the beach in Santa Monica, Calif...  as we took our walk along the beach this morning we saw some familiar trademarks in the sand and some new entries.....  Here are some photos of what we saw and later collected and tossed in a close by trash container.

Someone decided to go BAREFOOT on the beach, Barefoot Wine, that is...



Below, apparently it's even HARDER to throw this can away in a nearby trash can than to simply drink it town and leave it as litter.....


A constant reminder of brand power...


A 40 oz bottle of MICKEYS® malt liquor?...  Glad they didn't GO BIG like this "back in the day"...


And the winner today of the most littered brand of beer goes to...


Glad this person stayed hydrated but not happy that they left it on the beach...


ARROWHEAD® spring water...


Never a day goes by without MODELO® beer being found left in the sand...


Trademarks as litter...  not the most pleasant topic and yet it is a reality along our Southern California beaches as it is elsewhere across the nation as our citizens leave their branded trash for the rest of us to encounter...

Nevertheless, these brands spend thousands and even millions of dollars to advertise and promote their brands.  The result is that people buy these products and they bring them to the beach and some of them just discard them and leave them as trash.  The expense of registering and maintaining these trademark registrations is typically minuscule in comparison to the amount of money spent by these trademark owners on advertising and promotion.  Do these owners defend their trademark rights, you betcha!

So the moral of the story is.....  Please pick up your trash and throw it away in a trash container.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE

(All photos by & Copyright William Maguire 2016.)

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Wednesday, July 27, 2016

July 27, 2016: Trademarks In The Sand

Dateline: Wednesday morning, July 27, 2016, on Santa Monica Beach, in Santa Monica, Calif.....

Beer bottle in the sand...  label/trademark of a Wisconsin beer, namely, LEINENKUGEL'S®...


that turned out to be full!...


No day is complete, however, on Santa Monica beach without finding a discarded MODELO® beer can or bottle and today was no exception. This brand continues to lead the field as the most discarded beer that ends up in the sand and not in a nearby trash container...


Things would go even better with Coke if the person who drank this can of Coca-Cola® had put it the trash container ten feet away instead of leaving it in the sand...


We end on a good note with a popular brand of sunglasses, namely, SPY®, that is favored by many people for its UV protection and polarized lenses.  Shown here as worn by a beach lifeguard who raves about this pair of sunglasses for its polarized lenses.  SPY sunglasses are worn by lifeguards up and down the coast of California, including lifeguard members of the CSLSA.


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From a purely trademark perspective, each of the above-referenced brands are protected by registered trademarks.  Savvy business owners realize that registration maximizes their ability to defend their exclusive rights to their trademarks.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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Tuesday, July 26, 2016

The 2016 San Diego Comic-Con...

Dateline: Saturday, July 23 and Sunday, July 24, 2016..... San Diego, California.....

The following blog post highlights the crowds of frenzied fans, in the multiples of thousands, in attendance at this annual Granddaddy of all Comic Cons, as well as the entertainment brands on display, etc. et al....

Saturday evening, July 23, as the crowds exit the Con for the day and stream up en masse along 5th Avenue in the adjacent Gaslamp Quarter of downtown San Diego.



Zombie or Cos Player, below... you be the judge.....





Costumed actors promoting a web branded website...


Below, some Joker signing autographs...



... the sidewalks were packed with people heading away from the Convention Center along both sides of 5th Avenue...



And check out this guy's NIKE AIR sneakers below!  Wow!...



Sunday morning, July 24th.....





*** Video Alert ! ***

Sunday morning at Comic-Con: The Video

     https://youtu.be/egYfZnJiPB8






*** Video Alert ! ***

The Walking Dead At Comic-Con: The Video

     https://youtu.be/NmNmphtYeTk


TOP COW PRODUCTIONS, a major comic book publisher, had a booth at the Con as usual...


And, of course, MARVEL, was in attendance big time...


BOOM STUDIOS, founded by (former Malibu Comics Films Exec.), Ross Richie, had a booth for their comic book and film properties...





*** Video Alert ! ***

Two Dinosaurs Tussling At the Con: The Video

     https://youtu.be/GelkWGizQiY

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Lots of brands and comic book properties on display for the fanbase that is incredibly loyal to this annual convention.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos and videos by & Copyright William Maguire 2016.)

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