|Photo © Will Maguire 2014.|
Dateline: Wednesday morning, January 29, 2014 at approx. 9:30 a.m. on Ocean Avenue in Santa Monica, Calif., just south of the pier... With the cold weather back east we can rest assured that they are not riding their bikes to the beach in the morning in a t-shirt and shorts while cradling their surfboard on the side mount rack... as shown above, which was observed this morning on the way to the office.
Bicycles are goods in commerce that are identified by brand names and protected by trademarks. These can, of course, be registered with the U.S. Patent and Trademark Office (USPTO) in International Class #12. Some examples includes Schwinn®, Cannondale®, and Trek®.
Surfboards can also be registered and are found in Intl. Class #28 with other sporting goods. Some noteworthy examples of brand names and trademarks for surfboards include: Rip Curl®, Channel Islands®, and Lost®.
For a quick and easy read on the basics of Trademarks, have a look at the following article on our website:
At The Beach: A Primer On the Selection, Clearance and Registration of Trademarks
William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, Calif.
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