Monday, September 25, 2017

Trademarks at #AbbotKinneyFestival 2017

Dateline: Sunday, September 24, 2017 at the annual ABBOT KINNEY FESTIVAL, in Venice, Calif. This is the day that the whole street is shut down on Abbot Kinney Blvd. between Main St. and Venice Blvd.

Here are the photos I took of this great annual event... including some of the brands and trademarks on display.....

One of my favorite L.A. based food trucks is KOGI BBQ, and which also happens to own several registered service marks for KOGI for: "Mobile cafe services for providing food and drink", as well as for "catering services."

Below, a company with a stylized trademark, namely, ART LIFE®, that sells apparel, knick knacks, artwork, prints, etc., uses a domain name, namely,, as well as a Twitter handle, namely, @artlifeisgood.  This is interesting because of the prior registered trademark for apparel, etc. for LIFE IS GOOD®.  The registration of both the domain name and the Twitter handle, as well as the advertising and promotion of said domain name and Twitter handle is undoubtedly intentional.  Is this merely "clever" or is it "infringing"?  While this vendor may have a registered trademark for ART LIFE®, it also seems to me that they are using in commerce as a common law trademark, artlifeisgood.



Below, a local Southern California company owns a pending Federal trademark application for the mark, PALM & BEAN, for "Nutritional supplement meal replacement bars for boosting energy; Beverages made of coffee; Beverages with a coffee base; Coffee based beverages; Oatmeal; Coconut-based beverages not being milk substitutes; Coconut-based non-alcoholic beverages not being milk substitutes."

Below, local Abbot Kinney retailer and with a registered service mark, namely, WILL LEATHER GOODS AN ADLER FAMILY CO. EUGENE, OREGON USA EST. 1981 (Stylized) for:  "Retail store services and online retail store services featuring bags, leather goods, printed matter, rugs, blankets, bicycles, belts, keychains, wallets, clothing, footwear, and kitchen, office, pet, and fashion and clothing accessories."

and below, the official drawing for the above-referenced registered service mark...

Above and below, an event vendor with a registered trademark, SHARK WHEEL®, for "skateboards, skateboard wheels, longboard skateboards, longboard skateboard wheels, wheels for roller skates."

Below, one of the event sponsors with a registered trademark, namely, WAIAKEA HAWAIIAN VOLCANIC WATER® for "bottled water"...

Below, another event vendor with roaming staff carrying its snack based products represented by a registered trademark, namely, HIPPEAS, for "Chickpea-based snacks; puffed chickpea snacks; chickpea chips; bean-based snacks; chickpea crisps."

Below, a great slogan or sign but probably not a trademark.... though it perhaps ought to be...  :-)

Lots of fun had by all.....

Respectfully submitted,

William Maguire

(All photos by & Copyright William  Maguire 2017).

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Monday, August 21, 2017

Trademarks In The Sun, Sand & Surf...

Dateline:  Monday, August 21, 2017...

Umbrellas are products that are capable of being used and registered as trademarks.  Shown above and below are three photos showing the use of umbrellas on the beach in Santa Monica recently...

Bodyboards, surfboards and skateboards are also products that are capable of being used and registered as trademarks...

note: the sandals alongside the ARBOR® skateboard are a popular product in use at the beach and in Southern California, as well as other parts of the world and there are numerous brands of sandals sold in the USA which are protected by registered trademarks, including the pair of BAHAMA BAY® sandals below...

Clothing brands are notably protected by trademarks as well, including the display of LIFEGUARD® branded apparel on sale at a shop along the famed Venice boardwalk in Venice Beach, Calif...

Boat brand names are protected by trademarks...

Beverage brand names are protected by trademarks. Below are three famous beer brand names that are registered as trademarks in the USA, namely, BUD LIGHT®, CORONA®, and MODELO®...

To maximize protection for your branded product, it is best to try to obtain a U.S. Federal trademark registration.  In this regard, we suggest that you read our article on the selection, clearance and registration of trademarks, which you can find at the following link:

Respectfully submitted,

William Maguire,
Santa Monica, Calif.

(All photos by & Copyright William Maguire 2017.)

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Thursday, August 10, 2017

Trademarks on the beach... in Santa Monica!.....

Dateline: Thursday morning, August 10, 2017, breakfast with mom at Perry's at the Beach at 2400 Ocean Front Walk in Santa Monica, Calif...

If you are fortunate enough to have a chance to have breakfast here you are in for a real treat. Wear sandals because they pile sand under the tables.  You will literally have a chance to observe trademarks in the sun, sand and surf too!...

See for yourself in the following photos.....

*** Video Alert ! ***

Panning the Beach Crowd at Perry's and beyond: The Video

Bicycles, beach chairs, surfboards, volleyballs, sandals, sunglasses, beach towels, bikinis, board shorts, t-shirts, hats...  A veritable potpourri of products that cater to the beach culture that is Southern California.  Companies that sell products in this category are smart if they maximize their protection by securing trademark registrations for their brand names.

For more information on this topic, we invite you to read our article on Trademarks On The Beach at:

Thank you for your consideration.

Kind regards,

William Maguire
Santa Monica, Calif.

(All photos and video by & Copyright William Maguire 2017.)

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