Thursday, February 08, 2007

Surrounded by Trademarks !

We are surrounded ! Everywhere you look and/or listen. Branding is a given in today's world.

In just the past week, here are just a few of brands and/or trademarks that the national and local media have drawn attention to:

1. The Super Bowl, which featured numerous famous brands and/or trademarks, including but not limited to, Budweiser,, Lexus, Coca-Cola, and Pepsi.

2. The Los Angeles Times, Feb. 5, 2007, featured articles such as the following:

a. Sports section: (1) The Super Bowl XLI, on page 1; and (2) Robert August surfboards, on page 3;

b. Business section: (1) NBC; (2) Barbie by Mattel; and (3) BRP motorcycles;

c. Health section: Snowboarding, featuring protective apparel by AEGIX.

It is not a coincidence that each of the aforementioned brands and/or trademarks have taken the step of seeking and/or securing trademark registrations to maximize the protection of these business assets.

If you are uncertain how to go about protecting your proprietary rights, we welcome you to visit our homepage at:

and request a copy of our "Seven Secrets To Protecting What's Yours".

Best wishes,

William Maguire
Los Angeles, CA