Monday, December 30, 2013

Happy New Year!...

Santa Monica Pier at dusk, Dec. 27, 2013

We want to wish all of you a safe and Happy New Year!

We look forward to assisting you with your legal issues in the new year as well.

Respectfully submitted,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.TrademarkEsq.com

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Monday, December 23, 2013

Seasons Greetings...


Happy Holidays and Merry Christmas.....



and a Happy New Year!...

Respectfully,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com





















520 Broadway, Suite 350
Santa Monica, CA  90401

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Thursday, December 19, 2013

Out and about.....


Third St. Promenade, view from Santa Monica Place.
Took a break from trademark research (but not completely...) and walked around downtown Santa Monica earlier this afternoon.  Here are some of the photos I shot as the skies were clearing after a rainstorm earlier today...

RIP CURL, Third St. Promenade
One cannot wander around a shopping mall and not encounter some famous trademarks..... like that shown in the photo above featuring the mark, RIP CURL.  In this regard, below is one of several U.S. trademark registrations for RIP CURL as shown in the partial TESS record from www.uspto.gov:

Word Mark    RIP CURL

Goods and Services   
IC 018. US 003. G & S: duffel bags and all purpose sports bags. FIRST USE: 19810400. FIRST USE IN COMMERCE: 19810400

IC 024. US 042. G & S: towels. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19820400

IC 025. US 039. G & S: T-shirts, sweatshirts, sportshirts, jackets, tracksuit pants, caps, visors and footwear; namely, sneakers, thongs and sandals. FIRST USE: 19800400. FIRST USE IN COMMERCE: 19800400

IC 028. US 022. G & S: surfboards; sailboards, masts, booms, universal joints for use on sailboards. FIRST USE: 19670000. FIRST USE IN COMMERCE: 19780000

Mark Drawing Code    (1) TYPED DRAWING
Serial Number    74313556
Filing Date    September 14, 1992
Registration Number    1842949
Registration Date    July 5, 1994
Owner    (REGISTRANT) RIP CURL INTERNATIONAL PTY. LTD. CORPORATION AUSTRALIA 101 Geelong Road Troquay, Victoria AUSTRALIA
Type of Mark    TRADEMARK
Register    PRINCIPAL
Affidavit Text    SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040910.
Renewal    1ST RENEWAL 20040910



Third St. Promenade at Arizona Ave.








(All photos by & Copyright Will Maguire 2013.)

Happy Holidays,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE

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Friday, December 13, 2013

Part I: Trademarks & Mobile Apptitude...

Mobile app's are all the rage these days..... with many people using them on their smart phones and/or tablets.  Among the applications I use on my iPad are Kindle (for iPad), Netflix, LinkedIn, ESPN, and others.

The branding and naming of mobile applications requires the same diligence as the branding and registration efforts with respect to traditional or conventional products such as apparel, furniture, toys, sporting goods, eyewear, etc.  A trademark application for apparel, for example, would be registrable in International Class #25.  Before investing in a trademark, however, it is always wise to conduct clearance and search efforts so that conflicts can be avoided. 

In Part I of this series focusing on trademarks and mobile applications, we will introduce one famous trademark/service mark and the goods and services identified in the corresponding applications that were filed with the U.S. Patent and Trademark Office (USPTO) and which have since become registered.

Facebook, Inc., for instance, has one multiple class trademark and service registration (among many others) that covers it goods and services in the internet-web-mobile application space or sector.  Reg. No. 3801147 for the mark, FACEBOOK, includes:

International Class (IC) 009. Computer software development tools for social networking, building social networking applications and for allowing data retrieval, upload, access and management; application programming interface (API) for third-party software and online services for social networking, building social networking applications and for allowing data retrieval, upload, access and management.

IC 038. providing access to computer databases; electronic transmission of instant messages and data.

IC 041.  Electronic publishing services, namely, publishing of online works of others featuring user-created text, audio, video, and graphics; providing on-line journals and web logs featuring user-created content.

IC 042.  Providing temporary use of non-downloadable software applications for classifieds, virtual community, social networking, photo sharing, and transmission of photographic images.

Another registration belonging to Facebook, Inc., is in composite format (e.g., words and design elements) for the mark, "FACEBOOK (and design)", Reg. No. 3935447:


IC 009. Computer software development tools; Computer software for use as an application programming interface (API); Application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; Computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks.

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These two examples above illustrate and reinforce that the branding and registration of trademarks and service marks is a key element in the protection of the goods and services that companies provide
and rely upon to enforce their ownership rights.

For additional information about the selection, clearance and registration of trademarks, we invite you to visit our website at:  www.TrademarkEsq.com

Thank you for your consideration.

Respectfully submitted,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.tmesq.com

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Tuesday, December 10, 2013

Santa Monica Today...

Beautiful skies this morning in Santa Monica, California.  We hope you enjoy these photos.

Tongva Park







On Broadway looking north from 5th St.
520 Broadway - Our Office Location in Santa Monica
Please let us know if you have any questions about trademarks, copyrights and licensing.

(All photos by & Copyright Will Maguire 2013.)

Kind regards,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California

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