Thursday, July 28, 2016: Trademarks In The Sand...

Dateline: Wednesday morning, July 28, 2016 along the beach in Santa Monica, Calif...  as we took our walk along the beach this morning we saw some familiar trademarks in the sand and some new entries.....  Here are some photos of what we saw and later collected and tossed in a close by trash container.

Someone decided to go BAREFOOT on the beach, Barefoot Wine, that is...

Below, apparently it's even HARDER to throw this can away in a nearby trash can than to simply drink it town and leave it as litter.....

A constant reminder of brand power...

A 40 oz bottle of MICKEYS® malt liquor?...  Glad they didn't GO BIG like this "back in the day"...

And the winner today of the most littered brand of beer goes to...

Glad this person stayed hydrated but not happy that they left it on the beach...

ARROWHEAD® spring water...

Never a day goes by without MODELO® beer being found left in the sand...

Trademarks as litter...  not the most pleasant topic and yet it is a reality along our Southern California beaches as it is elsewhere across the nation as our citizens leave their branded trash for the rest of us to encounter...

Nevertheless, these brands spend thousands and even millions of dollars to advertise and promote their brands.  The result is that people buy these products and they bring them to the beach and some of them just discard them and leave them as trash.  The expense of registering and maintaining these trademark registrations is typically minuscule in comparison to the amount of money spent by these trademark owners on advertising and promotion.  Do these owners defend their trademark rights, you betcha!

So the moral of the story is.....  Please pick up your trash and throw it away in a trash container.

Respectfully submitted,

William Maguire

LAW OFFICES OF WILLIAM E. MAGUIRE

www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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July 27, 2016: Trademarks In The Sand

Dateline: Wednesday morning, July 27, 2016, on Santa Monica Beach, in Santa Monica, Calif.....

Beer bottle in the sand...  label/trademark of a Wisconsin beer, namely, LEINENKUGEL'S®...

that turned out to be full!...

No day is complete, however, on Santa Monica beach without finding a discarded MODELO® beer can or bottle and today was no exception. This brand continues to lead the field as the most discarded beer that ends up in the sand and not in a nearby trash container...

Things would go even better with Coke if the person who drank this can of Coca-Cola® had put it the trash container ten feet away instead of leaving it in the sand...

We end on a good note with a popular brand of sunglasses, namely, SPY®, that is favored by many people for its UV protection and polarized lenses.  Shown here as worn by a beach lifeguard who raves about this pair of sunglasses for its polarized lenses.  SPY sunglasses are worn by lifeguards up and down the coast of California, including lifeguard members of the CSLSA.

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From a purely trademark perspective, each of the above-referenced brands are protected by registered trademarks.  Savvy business owners realize that registration maximizes their ability to defend their exclusive rights to their trademarks.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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The 2016 San Diego Comic-Con...

Dateline: Saturday, July 23 and Sunday, July 24, 2016..... San Diego, California.....

The following blog post highlights the crowds of frenzied fans, in the multiples of thousands, in attendance at this annual Granddaddy of all Comic Cons, as well as the entertainment brands on display, etc. et al....

Saturday evening, July 23, as the crowds exit the Con for the day and stream up en masse along 5th Avenue in the adjacent Gaslamp Quarter of downtown San Diego.

Zombie or Cos Player, below... you be the judge.....

Costumed actors promoting a web branded website...

Below, some Joker signing autographs...

... the sidewalks were packed with people heading away from the Convention Center along both sides of 5th Avenue...

And check out this guy's NIKE AIR sneakers below!  Wow!...

Sunday morning, July 24th.....

*** Video Alert ! ***

Sunday morning at Comic-Con: The Video

     https://youtu.be/egYfZnJiPB8

*** Video Alert ! ***

The Walking Dead At Comic-Con: The Video

     https://youtu.be/NmNmphtYeTk


TOP COW PRODUCTIONS, a major comic book publisher, had a booth at the Con as usual...

And, of course, MARVEL, was in attendance big time...

BOOM STUDIOS, founded by (former Malibu Comics Films Exec.), Ross Richie, had a booth for their comic book and film properties...

*** Video Alert ! ***

Two Dinosaurs Tussling At the Con: The Video

     https://youtu.be/GelkWGizQiY

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Lots of brands and comic book properties on display for the fanbase that is incredibly loyal to this annual convention.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos and videos by & Copyright William Maguire 2016.)

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Trademarks On The Beach This Morning...

Dateline: Tuesday morning, July 19, 2016 along Santa Monica Beach...

Old School Pokemon Go?...   :-)

Below, Budweiser's "America" beer, a Summer 2016 special item...

BUD LIGHT baseball cap...

TECATE® crushed and empty beer can, below...

REEF® sandal lost and alone...

Below, MODELO®, the beer brand most likely to be found on the beach as discarded litter in Santa Monica...  shown here buried in the sand just as we encountered it this morning.....

Below, a red surf racing paddle board in the hands on a beach lifeguard on a workout getting instruction on its handling...

The famous Santa Monica Pier and its carousel, which is part of the Pacific Park® amusement park...

That's it for today...  Thanks for visiting with us.

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.TrademarkEsq.com

(All photos by & Copyright Will Maguire 2016.)

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Trademarks On The Beach: July 12, 2016

Dateline: Santa Monica, Calif., Tuesday morning, July 12, 2016... a stroll along the soft sand this morning just south of the Santa Monica Pier told us that a lot of people did not bother to throw away their trash in one of the many trash cans on the beach yesterday...

I scooped all these items up below and put them together to show what we mean when we say that people are not picking up after themselves...  Trademarks On The Sand as Litter...

Below, a wrapper from a frozen confection by BLUE BUNNY® featuring the TEENAGE MUTANT NINJA TURTLES... found as litter on the sand, and yet a good example of a licensed property as well...

So much trash left behind that this miniature hippo was found screaming!...

Surfboards on the sand...

TOYOTA® trucks being used by the lifeguards...

in the parking lot, a powder blue Chevy surf van...

and near the beach on the way to the office... a classic VW van...

and last but not least, GUINNESS® beer truck making its rounds...

Respectfully submitted,

William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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