Trademarks On The Snow - April 2019

Dateline: April 10 - 13, 2019, Mammoth Mountain, Mammoth Lakes, Calif...

Trademarks On The Snow - April 2019

 Skis and snowboards, below...

Stickers...

The upper deck at Main Lodge, some 50 - 60 feet above the ground is accessible by foot thanks to record snow pack at Mammoth Mountain...

Hot Chocolate, Helmet, Goggles, Gloves.... and maple glazed bacon...

Below, at the very top of Mammoth Mountain at 11,053 feet... access to the snow without ANY STAIRS!...  There is a set of stairs (20 plus) here early in the season...

Mammoth (Mountain) signage at The Outpost at Chair #14 on the backside of the resort...

Mammoth Mountain hoodie by HELLY HANSEN®.....

Skiers on Chair #22 riding up to top of Lincoln Mountain...

STEEPS BAR, below, some 10 - 15 feet below the surface of the snow!... and which is usually at ground level.... at McCoy Station...

Skis and a snowboard at The Mill at Stump Alley...

Below, K2 SKY LITE snowboard...

(Snow) Board Meeting, below...

Starbucks Coffee, the exclusive coffee brand at Mammoth Mountain...

Snowboards and skis...

#Stickers on a JEEP and its trailer...

Brand owners know that their brands need to be protected by trademarks. In the U.S., as well as most jurisdictions around the world, trademark rights are maximized via registration.

For more information about trademarks, please visit us at:

     www.snowesq.com

Kind regards,

William E. Maguire,
LAW OFFICES OF WILLIAM E. MAGUIRE,
Santa Monica, Calif.
www.TrademarkEsq.com

***  This blog post is not intended as legal advice. ***

All photos by & Copyright 2019 William E. Maguire. All Rights Reserved.

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BOGUS Trademark Renewal Date & Trademark Solicitation...

Dateline: Tuesday, April 2, 2019

Today I received an email from an overseas client who recently received a trademark solicitation that they thought was from the USPTO and which warned of expiration (misleadingly) and Renewal on April 5, 2019.  Needless to say, the client was very concerned.

For the sake of this example of a misleading and perhaps even intentionally misleading trademark notice intended to look official is a redacted (for client anonymity) version of this solicitation:

Tellingly, this solicitation references a false Registration Date of April 5, 2010.  Even the Filing Date shown on this solicitation is also false.

*** The actual Registration Date is April 5, 2011. ***

Thus, the renewal period does not begin until April 5, 2020 (not April 5, 2019).

There is a proliferation of these trademark solicitations and/or trademark scams being mailed to USPTO trademark applicants and registrants as indicated in our two previous recent blog posts.

This particular solicitation takes it one step closer to fraud with its listing of:

•  a false Filing Date;

•  a false Registration Date; and

•  a false Renewal Date.

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Applicants, Registrants, and Counsel need to be aware of these on-going trademark solicitations which are designed to look official and timed to elicit a false sense of urgency.

Be careful out there.

Respectfully submitted,

William E. Maguire,
Santa Monica, Calif.
www.tmesq.com

*** This blog post is not intended as legal advice.  ***

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