"Dwellable"! What's In A Name?...

What's In A Name? "Dwellable" is certainly a catchy name. Indeed, it will likely succeed in part because it is a catchy name.

In terms of protecting this budding brand, kudos as well to its principals for hiring an attorney to file a U.S. Federal Trademark Application for the travel related services they have already begun to use. Additionally, they registered the corresponding domain name, dwellable.com, with GoDaddy.com and their beta website is up and running at this URL:

http://www.dwellable.com/

as featured in a May 31, 2011 posting on Geekwire.com (see below) in an article entitled,

"Hawaiian beach vacation from hell sparks Urbanspoon co-founder to start Dwellable"

http://www.geekwire.com/2011/hawaiian-beach-vacation-hell-sparks-urbanspoon-cofounder-start-dwellable

The current TESS record at uspto.gov indicates the following with respect to the recently filed U.S. Federal service mark application for this mark, as follows:

Word Mark DWELLABLE

Goods and Services Intl. Class #35: Advertising of vacation rentals, namely vacation homes, condominiums, cabins, apartments, villas, and ski chalets; providing an interactive website which promotes the rental of vacation properties through offering prospective renters property descriptions, price, location, maps, owner contact information and other information that would be influential to a prospective renter making a rental decision.

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK

Serial Number 85317513
Filing Date May 10, 2011

Current Filing Basis 1B (note: 1B = Intent to use)
Original Filing Basis 1B

Owner (APPLICANT) A&R Technology LIMITED LIABILITY COMPANY WASHINGTON ...... Santa Cruz CALIFORNIA 95061
Attorney of Record Jessica Fajfar
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

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In conclusion, have you got a catchy name for your business concept or idea? The take away lesson from the example of Dwellable is to capture early both a trademark or service mark by filing an application based on "intent to use" and register the corresponding .com domain name. Before doing this, however, searching and clearing your potential mark is recommended to avoid potential conflicts. For more about selection and clearance, check out the posted ARTICLES on our website at:

http://www.TrademarkEsq.com

Until next time.....

William E. Maguire, Esq.,
Los Angeles, CA
www.TrademarkEsq.com

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