Friday, September 30, 2011
30 ROCK Rocks!
.... or so the advertisement said on the back of an RTD bus this morning on the freeway. After 5 years or so on the air, this tv show has been in second run syndication for a couple of years, with reruns being broadcast on the Fox network in Los Angeles.
And just in case you were wondering... yes, the owners of this show, Rockefeller Group, Inc., have a registered service mark in the U.S., as follows:
Word Mark: 30 ROCK
Goods and Services IC 041, for "Entertainment services, namely, an on-going comedy television series; entertainment services, namely, a website featuring information regarding a comedy television series; providing online, non-downloadable television programs and entertainment programming related to a comedy television series; and providing podcasts in the field of comedy television programming."
FIRST USE: 20061011. FIRST USE IN COMMERCE: 20061011 Standard Characters Claimed
Serial Number 85014515 Filing Date April 15, 2010
Registration Number 3882956 Registration Date November 30, 2010
Owner (REGISTRANT) Rockefeller Group, Inc. CORPORATION NEW YORK 1221 Avenue of the Americas New York NEW YORK 10020
Register PRINCIPAL Live/Dead Indicator LIVE
Since this application was filed based on prior use, the Registrant had to submit a specimen of use of the mark with its application. In this particular case, the Registrant submitted a webpage (see below) featuring the service mark and describing or otherwise indicating that the mark was being used in connection with a television show and podcasts.
(partial reproduction of specimen submitted by Registrant; shown here for illustrative purposes only)
With this tv series in second run syndication, this registration no doubt supports the licensing of this series since it is customary that a Licensor make certain representations and warranties with respect to the licensed property. This registration set forth above would support such a covenant. Additionally, with a hugely successful television series there is the potential for ancillary revenues from merchandising. Thus, other classes are likely being contemplated.
For more information about the selection, clearance and registration of trademarks and service marks with respect to tv shows and movies, we invite you take a look at the ARTICLES posted on our website at:
William E. Maguire,
LAW OFFICES OF WILLIAM E. MAGUIRE
Los Angeles, Calif.
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