SHARKNADO™!... The Trademark Application

A.  As reported by The Hollywood Reporter:

http://www.hollywoodreporter.com/news/sharknado-merchandise-coming-stores-597134

Sharknado, a campy made for tv sci-fi movie, returns with some special midnight screenings on August 2nd, 2013!

x-ref:  http://en.wikipedia.org/wiki/Sharknado

B.  Sharknado: The Trademark Application

Word Mark    SHARKNADO

Goods and Services    IC 021. US 002 013 023 029 030 033 040 050. G & S: Beer mugs; Bottles, sold empty; Coffee mugs; Cups and mugs; Reusable plastic water bottles sold empty; Reusable stainless steel water bottles sold empty; Sports bottles sold empty; Water bottles sold empty. FIRST USE: 20121031. FIRST USE IN COMMERCE: 20121031

IC 025. US 022 039. G & S: Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Athletic shorts; Baseball caps and hats; Board shorts; Boxer shorts; Briefs; Collared shirts; Golf shirts; Golf shorts; Gym shorts; Hats; Ladies' underwear; Men's underwear; Panties, shorts and briefs; Polo shirts; Rugby shirts; Shirts and short-sleeved shirts; Short-sleeved or long-sleeved t-shirts; Short-sleeved shirts; Shorts; Sport shirts; Sports caps and hats; Sweat shirts; T-shirts; Tee shirts; Underwear; Underwear, namely, boy shorts; Women's underwear; Woolly hats. FIRST USE: 20121031. FIRST USE IN COMMERCE: 20121031

Standard Characters Claimed   
Mark Drawing Code    (4) STANDARD CHARACTER MARK
Serial Number    86019314
Filing Date    July 24, 2013
Current Basis    1A
Original Filing Basis    1A
Owner    (APPLICANT) The Global Asylum, Inc. CORPORATION CALIFORNIA 72 E. Palm Avenue Burbank CALIFORNIA 91502
Attorney of Record    Scott Meehan
Type of Mark    TRADEMARK
Register    SUPPLEMENTAL
Live/Dead Indicator    LIVE

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comment:  Not sure why the "Supplemental Register" was chosen for this property.  Seems to me that this application could have been filed on the Principal Register.  Wondering as well if all those goods listed as "in use" under Section 1A are in use...

In any case, here's hoping this film and merchandising property continues to be successful 

Time will tell...

"TrademarkEsq"
http://www.TrademarkEsq.com

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