Mighty Disappointing...

Dateline: Monday morning, August 29, 2016 from 8:45 a.m. to approx. 10 a.m., along Santa Monica South between Lifeguard Towers 16 - 22... I picked up trash along the beach between the high tide line and the berm in front of the lifeguard towers and the amount of trash collected was absolutely staggering!  It is obvious that the City of Santa Monica does not hand pick the trash in this area of the beach.  To my knowledge, no one from the City walks the beach on a regular basis and picks up trash.

We begin at Lifeguard Tower #16 just south of the Santa Monica Pier and head in a southerly direction toward Ocean Park...

This Coke Bottle must have been too difficult to see to pick up.....  x-ref: Trademarks As Trash...

A couple of discarded GATORADE bottles below...

A broken surf board that was discarded yesterday...  maybe the City just couldn't see it...

Bottle, etc. underneath Lifeguard Tower #17.  Why does the City not pick this up?

Below, is the plastic bag full of trash that I collected just between Tower 16 and 17!!!

Continuing on toward Tower 22, there was more trash to be collected so that by the time I arrived at the blue recycling container behind Tower 22, the large plastic bag I was carrying was overflowing and a smaller plastic bag contained the 6 bottles of Corona beer left in the sand along the berm near Tower 22...

Below, plastic water bottles in the foreground and a handful of Corona bottles mid frame...

Turns out that there were six (6) Corona bottles discarded in the sand overnight with one buried but found when I picked them up and drove them into the sand by their necks for this photo and then collected them for disposal...

Below is the trash collected from Tower 16 - 22.  The plastic and glass was placed inside the blue recycling container and the balance of trash was tossed in a nearby garbage container...

Does anyone think that the City of Santa Monica actually hand picks the trash between the water line and the berm?  The failure to clean up this section of the beach on a regular basis is, to say the least, "Mighty Disappointing."

x-ref:  http://www.smmirror.com/articles/News/Trash-Talk/45915

Excerpt:

“We have tractors that are out there daily lining up the trash before another machine comes to collect and dump the trash off site,” Constance Farrell, Public Information Coordinator for Santa Monica City told The Mirror. “We also have a small but mighty team of City employees who work on the beach seven days a week. Community service crews also help keep the beach clean.”  Also, per Constance Farrell, "Our team hand picks trash near the water’s edge, but it’s constant work."

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Comment:  Obviously, the small but mighty team of City employees are NOT walking the beach and hand picking up the trash on a regular basis and certainly not on a daily basis.

Below, are the recyclables we placed inside the blue recycle container shown above.

Compared to Venice Beach, the beaches in Santa Monica are filthy and full of trash along the water line to the berm.  It is reprehensible that the City of Santa Monica shirks its responsibility in this regard.

It is hoped that the City of Santa Monica will actually start hand picking up the trash along the water line to the berm.

Respectfully submitted,

William Maguire

(All photos by & Copyright William Maguire 2016.)

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Trademarks And Trash... on the beach

Dateline: Tuesday morning, August 16, 2016, along the beach in Santa Monica, Calif...

Where, unfortunately, trademarks become trash on a regular basis and do not get cleaned up by the City of Santa Monica...  For instance, just south of the world famous Santa Monica Pier between the first two lifeguard towers ( Tower #16 and #17), there is typically a staggering amount of trash left behind by beachgoers that does not get picked up by the City of Santa Monica as it should.

Medium plastic bag filled with trash collected in less than 100 yards of beach!...

Four bottles of Heineken beer left behind and not picked up by the City of Santa Monica...

With so many Heineken bottles all together, I figured maybe Heineken would win the coveted award of the day's most prevalent discarded beer brand... but the day was young.....

Shortly thereafter I found the Modelo bottle above followed by a single can of same... and yet Modelo finished strong with four more cans further down the beach, thus reclaiming its title as the beer brand most likely to be found as discarded trash on the beach in Santa Monica...

A crushed BUD LIGHT can makes an appearance...

 

An open 40oz can of BUD LIGHT gets some love, however, from one local surfer, at 10:30 a.m. too!  :-) 

Unfortunately, the proliferation of well known trademarked goods being left behind on the beach as trash will undoubtedly continue as some people are unconcerned about littering.  Nevertheless, it is hoped that the City of Santa Monica will do a better job of cleaning up its beaches that it advertises and promotes so heavily and for which it charges a boatload of hotel taxes to the visitors who come here from all over the world to enjoy its beaches.

Respectfully submitted,

William Maguire

www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2016.)

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Gotta Love Sundays.....

Dateline: Santa Monica and Venice, Calif., Sunday morning, July 31, 2016...

Join us, if you like, as we walk along the beach in Santa Monica and Venice, Calif., taking photos of discarded trademarks left behind by litterbug beach patrons...  Some of the usual suspects are found, as well as a few newcomers...

We've seen this brand before...

Golden Road WOLF IPA... don't think we've seen this before...

Coca-Cola... "What I like about you."...  well, in this case, I don't...

Someone is missing a sandal.  QUIKSILVER® branded footwear.

A buried aluminum can below... what could it be?...

*** Video Alert ! ***

Buried Mystery Trademark: The Video

     https://youtu.be/g532osGCIng


Below, a PACIFICO beer bottle cap...

KOOL-AID JAMMERS beverage pouches..... gotta love the parenting involved here... e.g., making sure the kiddos are hydrated and then leaving them as litter in the sand... 

Oh Modelo...

Surf's up!...

Below: I wonder what those spikes are for on this small plastic container (that we think is probably for medical marijuana)?...  Do you think these spikes serve a function?  Or could it be merely decorative and perhaps even worthy of a design patent?...

Hey PATRON®... next time put it in a trash container!...

An empty bottle of MALIBU® liqueur in Venice...

LITE on calories, but apparently too heavy to dispose of in a trash container...

Hands together for this group of slobs, below, in Venice that left behind their plastic meal containers, soiled paper napkins and a boatload of CORONA beer bottles...

.... plus a bottle of MODELO, of course... at least they are inclusive...

Below, Lagunitas IPA... we've seen you before...

Next up: Bottled and shipped from Fiji all the way to California and left behind by its purchaser. Isn't that Wonderful...

Stopped and said to a lifeguard friend and he showed us his sunscreen of choice, namely, SURF YOGIS, made by a couple of Aussies based in Bali, with apparently all natural ingredients...

and last but not least, I think we found the bottle to go with that bottle cap up above...

 

*** Our Summary Survey says that the "top trademark as litter" this day goes to CORONA beer.  

Respectfully submitted,

William Maguire

LAW OFFICES OF WILLIAM E. MAGUIRE

Santa Monica, Calif.

www.TrademarkEsq.com

(All photos and video by & Copyright Will Maguire 2016.)