Where, unfortunately, trademarks become trash on a regular basis and do not get cleaned up by the City of Santa Monica... For instance, just south of the world famous Santa Monica Pier between the first two lifeguard towers ( Tower #16 and #17), there is typically a staggering amount of trash left behind by beachgoers that does not get picked up by the City of Santa Monica as it should.
Medium plastic bag filled with trash collected in less than 100 yards of beach!...
Four bottles of Heineken beer left behind and not picked up by the City of Santa Monica...
With so many Heineken bottles all together, I figured maybe Heineken would win the coveted award of the day's most prevalent discarded beer brand... but the day was young.....
Shortly thereafter I found the Modelo bottle above followed by a single can of same... and yet Modelo finished strong with four more cans further down the beach, thus reclaiming its title as the beer brand most likely to be found as discarded trash on the beach in Santa Monica...
A crushed BUD LIGHT can makes an appearance...
An open 40oz can of BUD LIGHT gets some love, however, from one local surfer, at 10:30 a.m. too! :-)
Unfortunately, the proliferation of well known trademarked goods being left behind on the beach as trash will undoubtedly continue as some people are unconcerned about littering. Nevertheless, it is hoped that the City of Santa Monica will do a better job of cleaning up its beaches that it advertises and promotes so heavily and for which it charges a boatload of hotel taxes to the visitors who come here from all over the world to enjoy its beaches.
Respectfully submitted,
(All photos by & Copyright William Maguire 2016.)
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