Trademarks and Recycled Plastic!...

While browsing Twitter today, I came across a tweet by @healthebay which mentioned that the L.A. Galaxy soccer team recently wore jerseys made from recycled ocean plastic!

(Image Source: @HealTheBay)

https://twitter.com/HealTheBay/status/856567737778417664

https://lagalaxy.exposure.co/check-out-the-new-galaxy-jersey-made-from-parley-ocean-plastic

Wow!

This is wonderful news, of course, because it brings more attention to the fight against ocean pollution.

It also turns out that the brand of clothing behind this venture is PARLEY®.

http://www.parley.tv/#fortheoceans

http://www.parley.tv/oceanplastic/#parleyair

A quick search of the Trademark Database at uspto.gov revealed at least one trademark registration for clothing for the mark, PARLEY®, as shown below, associated with this environmental friendly team jersey.

PARLEY

Women's, men's and children's clothing, namely, Shirts, T-Shirts, Longsleeve Shirts, Sweatshirts, Pants, Shorts, skirts, dresses, jackets, jumpsuits, overalls, hooded sweatshirts, suits, socks, denim jeans, bomber jackets, outdoor jackets, windbreaker jackets, pullovers, underwear; fashion accessories, namely, belts, caps, camisoles, headbands, headgear for wear, namely, scarves and hats; footwear; headwear.

Registration Number	5005172
Registration Date	July 19, 2016

Owner

(REGISTRANT) Strange Matter Ventures, LLC LIMITED LIABILITY COMPANY DELAWARE 5th Floor 187 Lafayette St New York NEW YORK 10013

So Kudos to PARLEY and all of its efforts to clean up our ocean.  Brand savvy and planet friendly.

Respectfully submitted,

William Maguire

www.tmesq.com

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#EarthDay2017 At The Beach...

Dateline: Saturday, April 22, 2017 (aka, #EarthDay2017) at Santa Monica State Beach and Venice Beach, California...

Santa Monica State Beach, at Ocean Park...

Gotta love all those #stickers!  Lots of trademarks there!...  Do you recognize some of these action sports trademarks represented by stickers?...

#BeachTrash is a fact of life near the water's edge in both Santa Monica and Venice, unfortunately, and the agencies responsible for its clean up have dropped the ball and it accumulates day after day... Shown below are a couple of crushed aluminum cans, an empty orange colored pack of PALL MALL® cigarettes, and a green plastic medical marijuana container...  (x-ref: #trademarks as #beachtrash).

 

Above and below, Venice Beach.....

How about an empty pizza box to share your day at Venice Beach?...

Cigars, booz and marijuana... Welcome to Venice Beach!...

the Venice Breakwater lifeguard tower, below...

Lifeguard on duty, watching the water and protecting lives...

Nice shape to the surf at the breakwater too!...

Wetsuits and surfboards... lots of trademarks are registered for these goods...

Watching the water and saving lives!...  Those are BUSHNELL® binoculars, by the way (x-ref: trademark trivia).

Venice Boardwalk...

#skateboards are popular along the famed Venice Boardwalk...

Weekend Breakfast of Champions at Zelda's Corner: #donuts #bacon and #coffee...

Lots of trademarked goods available at this shop on the Venice Boardwalk just opening for business for the day...

Three classic VW Vans being used by a local surf lesson company parked at the Rose Ave. beach parking lot in Venice...

Navy St. lifeguard tower with a lifeguard Honda ATV (aka, the "mule") on the sand...

Beach Yoga classes on the sand by the shoreline at Santa Monica lifeguard tower #29...

Below, "Running with Fins (on)"...

Below, a classic pair of CHURCHILL® swim fins...

Santa Monica Lifeguard Tower #20, below at Bay St...

Unlicensed vendors selling cheap styrofoam body boards covered in cheap nylon fabric and that break easily in the surf, as well as umbrellas, are a staple at Santa Monica State Beach.  The umbrellas are decent but the styrofoam body boards are a nuisance and should be more heavily monitored and confiscated by the police.  They are a danger to those who use them because they can easily break in the surf and as a result thereof can strand someone in the ocean who really should not be there in the first place because they are often non-swimmers...

In the foreground, as well, is typical #beachtrash often present near the world famous Santa Monica Pier that the City of Santa Monica does not pick up or dispose of on either a daily or regular basis.

Lifeguard on duty next to the Santa Monica Pier...

Low tide at the beach on a Saturday.... it's hard to beat!...

West Coast beach volleyball tournament for college students ongoing behind lifeguard tower #24 at Santa Monica State Beach.....

Beach Exit, Stage right... time for a nice cold glass of cold brew coffee.....

Respectfully submitted,

William E. Maguire
Law Offices of William E. Maguire
Santa Monica, Calif.
www.TrademarkEsq.com

(All photos by & Copyright William E. Maguire 2017.)

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Spring Break 2017: #Trademarks & #BeachTrash

Today's post features numerous branded goods and their trademarks.  Unfortunately, the brands photographed have morphed into #beachtrash on Santa Monica State Beach as the result of two contributing factors, namely:

1.  the purchasers of these products have discarded these items on the beach instead of throwing them away in a nearby trash container; and

2.  the City of Santa Monica continues not to hand pick and/or otherwise dispose of this #beachtrash near the water's edge on either a daily or regular basis.

Here are just some of the trademarks I observed yesterday afternoon, Monday, April 10, 2017 at and after 4 pm... Some of these discarded items are in their second day on the sand and others apparently discarded that day.

We begin with a world famous trademark for alcoholic beverages, namely, BACARDI®

Below, an empty discarded plastic bottle of DASANI® water...

An empty PEPSI® paper cup...

HANGAR 24 Redland's Red Ale

An empty glass bottle of CORONA® beer

A discarded empty CLIF BAR® package...

CHEETOS®

BUD LIGHT® crushed aluminum can

ALMOND JOY® packaging

ARIZONA® aluminum can

Oddly below, a full can of Coca-Cola with a roach perched on the lid...

CRYSTAL GEYSER® plastic water bottle

And the Number One most discarded beer brand on the beach in Santa Monica...

MODELO®  

#Trademarks & #BeachTrash:  I would much rather not have to discuss the after lives of branded product on the beaches of Santa Monica but since I am a trademark attorney and an advocate of clean and safe beaches, it was a natural fit to combine the two topics as they collide on the sand here in sunny Southern California...

Each of the trademarks presented are protected by U.S. trademark registrations and in some cases by registrations overseas.  Having a registration maximizes the owner's ability to enforce their rights with respect to their trademarks.

Going to the Beach?  If you were planning on going to the beach in Santa Monica, California during Spring Break, you should know in advance that you will likely encounter a great deal of #beachtrash near the water's edge.  It's both sad and unfortunate given that the City of Santa Monica does have the resources to clean it up on a daily basis but chooses not to do so.  That the City is able to collect its exorbitant beach parking fees seven days a week is a testament to this City's civic priorities which apparently cares more about revenue than public safety.

Respectfully submitted,

William Maguire,
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, Calif.

(All photos by & Copyright William Maguire 2017.)

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