Thursday, July 20, 2017
Trademarks In The Sun, Sand & Surf...
Surfboards, swim fins, sunscreen, sandals, umbrellas, beach chairs, t-shirts, swim suits, hoodies, sunglasses... sounds like stuff you see at the beach, right?!...
Dateline: Summer 2017 is in full swing and any day at the beach will reveal numerous commercial brand names in use on all kinds of products like those highlighted above. These product names are protected by trademarks. In the United States, trademark rights are acquired through use. Maximum protection, however, is available with a U.S. Federal Trademark Registration. Relying on your common law rights of use will be limited to the geographic range of your use.
Here is a link to a short article on the selection, clearance and registration of trademarks in the United States for your consideration:
SUMMER 2017: AT THE BEACH
A Primer on the Selection and Clearance of Trademarks
Have a great summer!...
William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, Calif.
(All photos by & Copyright William Maguire 2017.)
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