Wednesday, April 04, 2018

Sustainable Edible Straws...

Edible straws?!...  Yes!... That is the goal of one company, LOLIWARE LLC.

Loliware LLC already makes the world's first edible, disposable cup.  It's founders are now focusing on addressing the plague of one-time plastic straws that pollute our oceans and landfills and which won't go away for approximately 200 years because they are not, from a practical standpoint, biodegradable.

Enter the LOLISTRAW, an edible straw made of algae that Loliware LLC states will be 100% plastic-free.  Currently in development with a crowdfund campaign on INDIEGOGO, this envisioned edible straw is one of several alternatives that can help the world shift away from one-time plastic straws.

Loliware LLC is also perceptive in addressing its intellectual property issues and have registered LOLIWARE for the following goods in the United States (per the USPTO database):

Word Mark LOLIWARE
Goods and Services IC 021. US 002 013 023 029 030 033 040 050. G & S: cups and drinkware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400IC 030. US 046. G & S: confectionaries made primarily of hydrocolloids and sugar in the shape of drink containers, drinkware and beverage ware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87566920
Filing Date August 13, 2017
Current Basis 1A
Original Filing Basis 1A
Published for Opposition December 19, 2017
Registration Number 5418056
Registration Date March 6, 2018
Owner (REGISTRANT) LOLIWARE LLC LIMITED LIABILITY COMPANY DELAWARE 36 Mason Cir. Beacon NEW YORK 12508
Attorney of Record Michael J. Leonard
Prior Registrations 4572824
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
-----

Word Mark LOLIWARE
Goods and Services IC 030. US 046. G & S: edible glassware, namely, edible confections made from sweetener in the shape of and functioning as glassware, dishware, servingware, and flatware. FIRST USE: 20121031. FIRST USE IN COMMERCE: 20140425
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85567971
Filing Date March 13, 2012
Current Basis 1A
Original Filing Basis 1B
Published for Opposition September 4, 2012
Registration Number 4572824
Registration Date July 22, 2014
Owner (REGISTRANT) The Way We See The World LLC LIMITED LIABILITY COMPANY NEW YORK Suite 325-1 601 West 26th Street New York NEW YORK 10001(LAST LISTED OWNER) LOLIWARE LLC LIMITED LIABILITY COMPANY NEW YORK 36 Mason Circle Beacon NEW YORK 12508
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Jennifer Lee Taylor
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
-----

Edible straws will hopefully enter the market as an alternative to one-time plastic straws and offer a better alternative than bioplastic straws which are said to break down into smaller pieces rather than disappear, further threatening wild life, sea life and polluting our oceans and landfills.  In the meantime, paper straws have seen a meteoric rise in their use and popularity and are a leading alternative to one-time plastic straws.

Sustainable business models will continue to grow and gain market share.  In setting a course for success, Loliware LLC's attention to its intellectual property is a very good example of thoughtful preparation and planning.

Respectfully submitted,

William Maguire
www.TrademarkEsq.com

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