June 27th is "National Sunglasses Day!"

Prada, Hobie, Electric, SPY, Ray-Ban, Persol... All Famous Brand names protected by trademark registrations.  What we see here in the stylized photo above, however, is a design mark that is a trademark of the Persol eyewear and which is placed on the eyeglass frames adjacent to the lenses and typically offset the dominant color of the frames with the design mark typically in the metallic shade of silver.

In addition to other design marks, the owner of the Persol line of sunglasses, eyewear, and eyeglass frames, etc., is the following U.S. trademark registration (as shown in the edited TESS record below available at www.uspto.gov):

Goods and Services	IC 009.  EYEGLASS FRAMES. FIRST USE: 19660203. FIRST USE IN COMMERCE: 19750000
Mark Drawing Code	(2) DESIGN ONLY
Design Search Code	16.03.07 - Eyeglasses; Frames, eyeglass; Glasses, eye; Glasses, safety; Goggles; Safety goggles; Spectacles; Sunglasses 26.15.02 - Plain single or multiple line polygons; Polygons (plain, single line)
Serial Number	73635200
Filing Date	December 12, 1986
Published for Opposition	June 9, 1987
Registration Number	1455030
Registration Date	September 1, 1987
Owner	(REGISTRANT) GIUSEPPE RATTI INDUSTRIA OTTICA S.P.A. DBA RATTI INDUSTRIA OTTICA JOINT STOCK COMPANY ITALY LUNGODORA FIRENZE, 119 TORINO ITALY(LAST LISTED OWNER) LUXOTTICA GROUP S.P.A. CORPORATION VIA CESARE CANTU, 2 20123 MILAN (MI) ITALY
Assignment Recorded	ASSIGNMENT RECORDED
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20070823.
Renewal	1ST RENEWAL 20070823
Live/Dead Indicator	LIVE

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And considering the gigantic list of registrations in the name of this Registrant, its future looks bright and their customers will surely continue to wear shades.

For more information about trademarks, please visit our website at:

http://www.TrademarkEsq.com

Respectfully submitted,


William E. Maguire, Esq.
LAW OFFICES OF WILLIAM E. MAGUIRE
Los Angeles, Calif.

www.tmesq.com