When It's This Bright Outside, You Gotta Wear Shades!

Protect your eyes. Protect your trademark.  I wear this pair of PERSOL® sunglasses below to avoid the glare of the sun and to protect my eyes from sun damage.

This pair of PERSOL® sunglasses above sports the famous design trademark on the frame and attaches to the lenses, in addition to its word mark (Persol).  Both the design mark and the word mark are registered with the U.S. Patent and Trademark Office.  Owned by the Luxottica Group, this is what the drawing of this design mark looks like (below) as set forth at uspto.gov in the "TESS" database:

Goods and Services

IC 009. EYEGLASSES, SUNGLASSES [, EYEGLASS LENSES, EYEGLASS FRAMES, EYE SHADES AND PROTECTIVE GOGGLES ]. FIRST USE: 19770900. FIRST USE IN COMMERCE: 19841200

Mark Drawing Code

(2) DESIGN ONLY

Design Search Code

26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)

Serial Number

73771094

Filing Date

December 21, 1988

Current Basis

1A;44E

Original Filing Basis

1A;44E

Published for Opposition

September 26, 1989

Registration Number

1571656

Registration Date

December 19, 1989

Owner

(REGISTRANT) GIUSEPPE RATTI INDUSTRIA OTTICA S.P.A. JOINT STOCK COMPANY ITALY LUNGODORA FIRENZE 119 TORINO ITALY(LAST LISTED OWNER) LUXOTTICA GROUP S.P.A. CORPORATION VIA CESARE CANTU, 2 20123 MILAN (MI) ITALY

Assignment Recorded

ASSIGNMENT RECORDED

Prior Registrations

1455030

Type of Mark

TRADEMARK

Register

PRINCIPAL

Affidavit Text

SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20100130.

Renewal

2ND RENEWAL 20100130