Who knew?!... you could trademark LIFEGUARD?...
It seems, perhaps, more than a bit strained that the word LIFEGUARD could be registered as a trademark but its true. Here is the current record at the USPTO for one of these registrations:
Word Mark | LIFEGUARD |
Goods and Services | IC 025. US 022 039. G & S: Clothing, namely, T-shirts, pants, shorts, boxer shorts, tank tops, sweat shirts, hooded sweat shirts, hats, visors, underwear, swimwear, flip-flops, sun visors. FIRST USE: 19371209. FIRST USE IN COMMERCE: 19371209 |
Standard Characters Claimed | |
Mark Drawing Code | (4) STANDARD CHARACTER MARK |
Serial Number | 77567152 |
Filing Date | September 10, 2008 |
Current Basis | 1A |
Original Filing Basis | 1B |
Published for Opposition | June 16, 2009 |
Change In Registration | CHANGE IN REGISTRATION HAS OCCURRED |
Registration Number | 3800325 |
Registration Date | June 8, 2010 |
Owner | (REGISTRANT) Lifeguard Licensing Corp. CORPORATION DELAWARE c/o Pryor Cashman LLP 7 Times Square New York NEW YORK 10036 |
Word Mark | BAYWATCH LIFEGUARD |
Goods and Services | (CANCELLED) IC 025. US 022 039. G & S: clothing, namely shorts, shirts, sweat shirts, sweat pants, hats, tops, caps. FIRST USE: 19880103. FIRST USE IN COMMERCE: 19920900 |
Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
Design Search Code | 01.05.01 - Sun, rising or setting (partially exposed or partially
obstructed); Sunrise 07.03.25 - Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial) |
Serial Number | 74198939 |
Filing Date | August 28, 1991 |
Current Basis | 1A |
Original Filing Basis | 1B |
Published for Opposition | May 12, 1992 |
Registration Number | 1964352 |
Registration Date | March 26, 1996 |
Owner | (REGISTRANT) BAYWATCH PRODUCTION COMPANY, THE CORPORATION CALIFORNIA 5433 Beethovan Street Los Angeles CALIFORNIA 90066 |
Assignment Recorded | ASSIGNMENT RECORDED |
Attorney of Record | William E. Maguire |
Type of Mark | TRADEMARK |
Register | PRINCIPAL |
Live/Dead Indicator | DEAD |
Cancellation Date | December 28, 2002 |
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For more information about trademarks, readers are invited to take a look at our website and one of our articles on the selection, clearance and registration of trademarks:
http://trademarkesq.com/pages/article9.php
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Respectfully submitted,
William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.TrademarkEsq.com
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