That's alot of trademarks on the sand. In terms of classifying each of these items according to the International Classification system which is used by the U.S. Patent and Trademark Office when registering trademarks, here is a sampling of how the above-referenced goods line up:
Surfboards are Intl. Class #28;
Board shorts, bikinis, hats and sandals are in Intl. Class #25;
Beach towels are in Intl. Class #24;
Sunscreen is in Intl. Class #3;
Sunglasses are in Intl. Class #9;
Beach chairs are in Intl. Class #20; and
Beach umbrellas are in Intl. Class #18
Of course, you do not have to memorize these Class Numbers. Your trademark counsel will be able to tell you what class your goods are in.
The important thing to note, however, is that having and owning a U.S. Federal Trademark Registration on the Principal Register offers you tremendous advantages in comparison to a common law trademark, the latter of which is a trademark in use but without a corresponding registration.
So stay cool and get a registration.
For more information, please check out our article summarizing the basics of trademark selection, clearance and registration at:
William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
(Photo by & Copyright Will Maguire 2013.)
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