Wetsuits and a surfboard, below... Wetsuits can be registered in International Class 9, and surfboards can be registered in Intl. Class 28. One good example of a trademark that is registered in both of these classes is O'NEILL®, as follows:
| ord Mark | O'NEILL |
| Goods and Services | Intl. Class 9: DIVING SUITS, WET SUITS AND DRY SUITS.
FIRST USE: 19570000. FIRST USE IN COMMERCE: 19570000; Intl Class 25: WATER SKI SUITS. FIRST USE: 19731209.
FIRST USE IN COMMERCE: 19731209; Intl. Class 28: SURF BOARDS. FIRST USE: 19570000. FIRST USE IN COMMERCE: 19570000 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 73053232 |
| Filing Date | May 23, 1975 |
| Registration Number | 1069298 |
| Registration Date | July 12, 1977 |
| Owner | (REGISTRANT) O'NEILL, INCORPORATED CORPORATION CALIFORNIA 1071 41ST AVENUE P. O. BOX 6300 SANTA CRUZ CALIFORNIA 950636300(LAST LISTED OWNER) SISCO TEXTILES NV CORPORATION Kaya W.F.G. (Jombi) Mensing 14 Willemstad CURACAO |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20070801. |
| Renewal | 2ND RENEWAL 20070801 |
| Live/Dead Indicator | LIVE |
Flip flops, aka, Sandals... and other footwear can be registered in Intl. Class 25 in the United States.
A beach umbrella, below, can be registered in Intl. Class 18 for: Portable sun and weather shelter, namely, umbrellas.
A toy shovel, below, left in the sand... Toys, including toy shovels can be registered in Intl. Class 28.
A HERSHEY'S chocolate candy wrapper, below. A world famous brand and trademark, to be sure. Below is an early U.S. trademark registration for HERSHEY'S:
| Word Mark | HERSHEY'S |
| Goods and Services | Intl. Class 30: MILK CHOCOLATE, MILK CHOCOLATE WITH ALMONDS, COCOA, CHOCOLATE FLAVORED SYRUP, [ COCOA BUTTER, CHOCOLATE LIQUOR, ] SWEET CHOCOLATE, AND SEMI-SWEET CHOCOLATE. FIRST USE: 19050101. FIRST USE IN COMMERCE: 19050101 |
| Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
| Design Search Code | 26.11.21 - Rectangles that are completely or partially shaded |
| Serial Number | 72285738 |
| Filing Date | November 28, 1967 |
| Registration Number | 0916802 |
| Registration Date | July 20, 1971 |
| Owner | (REGISTRANT) HERSHEY FOODS CORPORATION CORPORATION DELAWARE HERSHEY PENNSYLVANIA 17033(LAST LISTED OWNER) HERSHEY CHOCOLATE & CONFECTIONARY CORPORATION CORPORATION BY MERGER, BY ASSIGNMENT, BY CHANGE OF NAME DELAWARE 5060 WARD ROAD WHEAT RIDGE COLORADO 80033 |
| Prior Registrations | 0054041 |
| Description of Mark | THE BACKGROUND FOR THE LETTERS IN THE DRAWING IS LINED FOR THE COLOR BROWN. |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20100916. |
| Renewal | 3RD RENEWAL 20100916 |
| Live/Dead Indicator | LIVE |
BLUE BUNNY® ice cream sandwich wrapper... a personal favorite brand of the author; also note, the shadow of a Lumix camera...
CALYPSO® lemonade. Registered in stylized format, as follows:
| Word Mark | CALYPSO |
| Goods and Services | Intl. Class 32: LEMONADE. FIRST USE: 19990500. FIRST USE IN COMMERCE: 20001200 |
| Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
| Design Search Code | 05.05.25 - Daffodils; Iris (flower); Other flowers |
| Serial Number | 76078496 |
| Filing Date | June 27, 2000 |
| Published for Opposition | January 10, 2006 |
| Registration Number | 3130178 |
| Registration Date | August 15, 2006 |
| Owner | (REGISTRANT) King Juice Company, Inc. CORPORATION WISCONSIN 851 West Grange Avenue Milwaukee WISCONSIN 53221 |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20151102. |
| Renewal | 1ST RENEWAL 20151102 |
| Live/Dead Indicator | LIVE |
CONVERSE ALL STAR® tennis shoes. Another famous trademark, including the following registration in the U.S.
| Word Mark | CONVERSE ALL STAR |
| Goods and Services | Intl. Class 25: FOOTWEAR. FIRST USE: 19770201. FIRST USE IN COMMERCE: 19770201 |
| Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
| Design Search Code | 01.01.03 - Star - a single star with five points 26.09.21 - Squares that are completely or partially shaded 26.11.02 - Plain single line rectangles; Rectangles (single line) |
| Serial Number | 73228707 |
| Filing Date | August 23, 1979 |
| Published for Opposition | March 25, 1980 |
| Registration Number | 1138468 |
| Registration Date | August 5, 1980 |
| Owner | (REGISTRANT) ELTRA CORPORATION CORPORATION NEW YORK P. O. BOX 931 TOLEDO OHIO 43694(LAST LISTED OWNER) CONVERSE INC. CORPORATION BY MERGER, BY CHANGE OF NAME, BY MERGER, BY ASSIGNMENT, BY ASSIGNMENT DELAWARE 160 North Washington Street Boston MASSACHUSETTS 02114 |
| Prior Registrations | 0369971;0868375;0924169 |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20100611. |
| Renewal | 2ND RENEWAL 20100611 |
| Live/Dead Indicator | LIVE |
OAK RESERVE BREWED TEA®, below. Registered in stylized format in the U.S., as follows:
| Word Mark | OAK RESERVE BREWED TEA |
| Goods and Services | Intl. Class 30: Iced tea; Tea-based beverages. FIRST USE: 20140626. FIRST USE IN COMMERCE: 20140626 |
| Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
| Design Search Code | 19.05.01 - Barrels; Drums (barrels) 26.01.26 - Coils; Spirals; Swirls 27.03.05 - Objects forming letters or numerals |
| Serial Number | 86302509 |
| Filing Date | June 6, 2014 |
| Published for Opposition | December 16, 2014 |
| Date Amended to Current Register | September 22, 2014 |
| Registration Number | 4694912 |
| Registration Date | March 3, 2015 |
| Owner | (REGISTRANT) Beverage Marketing USA, Inc. CORPORATION NEW YORK 60 Crossways Park Drive West Woodbury NEW YORK 11797 |
| Disclaimer | NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "OAK" AND "RESERVE" AND "BREWED TEA" APART FROM THE MARK AS SHOWN |
| Description of Mark | Color is not claimed as a feature of the mark. The mark consists of the words "RESERVE", "OAK" and "BREWED TEA" in a stylized font, the word "OAK" appearing in the largest font with the "O" designed to look like a wooden barrel with a tap, the word "RESERVE" appearing within the barrel in a smaller font at the top left, and the words "BREWED TEA" centered under the word "OAK" in a smaller font with a swirl to the right and left. |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
A ZIGI sandal... missing its other half... One of the U.S. trademark registrations for this mark is listed below.
| Word Mark | ZIGI NY |
| Goods and Services | Intl Class 18: Bags, namely, handbags, pursesIC 025. US 022 039. G & S: Footwear, namely, shoes, boots, slippers, thongs, sandals, casual footwear, evening footwear |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 77764997 |
| Filing Date | June 22, 2009 |
| Published for Opposition | September 11, 2012 |
| Registration Number | 4247778 |
| Registration Date | November 27, 2012 |
| Owner | (REGISTRANT) ZIGI ENTERPRISES, INC. CORPORATION DELAWARE |
| Disclaimer | NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NY" APART FROM THE MARK AS SHOWN |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
MODELO® beer below... One registration among many includes the following:
| Word Mark | MODELO |
| Goods and Services | Intl Class 32: BEER. FIRST USE: 19730807. FIRST USE IN COMMERCE: 19730807 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 73021202 |
| Filing Date | May 10, 1974 |
| Registration Number | 1022817 |
| Registration Date | October 14, 1975 |
| Owner | (REGISTRANT) CERVECERIA MODELO, S.A. CORPORATION MEXICO LAGO ALBERTO 156 MEXICO CITY 17 MEXICO(LAST LISTED OWNER) MODELO MKT DE MÉXICO, S. DE R.L. DE C.V. LIMITED LIABILITY COMPANY MEXICO LAGO ALBERTO NO. 156, COLONIA ANAHUAC MEXICO, DISTRITO FEDERAL 11320 MEXICO |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20151208. |
| Renewal | 3RD RENEWAL 20151208 |
| Live/Dead Indicator | LIVE |
COORS LIGHT® beer. Definitely a famous trademark.
| Word Mark | COORS LIGHT |
| Goods and Services | Intl Class 32: FIRST USE: 19790529. FIRST USE IN COMMERCE: 19790529 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 74163349 |
| Filing Date | May 3, 1991 |
| Published for Opposition | February 4, 1992 |
| Registration Number | 1684609 |
| Registration Date | April 28, 1992 |
| Owner | (REGISTRANT) Coors Brewing Company CORPORATION COLORADO 311 10TH ST Golden COLORADO 80401(LAST LISTED OWNER) MILLERCOORS LLC LIMITED LIABILITY COMPANY DELAWARE 250 South Wacker Drive, Suite 800 Chicago ILLINOIS 60606 |
| Prior Registrations | 1134783;1540754;1562472;AND OTHERS |
| Disclaimer | NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "LIGHT" APART FROM THE MARK AS SHOWN |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20120328. |
| Renewal | 2ND RENEWAL 20120328 |
| Live/Dead Indicator | LIVE |
A ROLD GOLD snack wrapper... close to the tide line... To bad its purchaser didn't dispose of it in a trash can...
Buried to the hilt!... Can you guess the label?
And the answer is... XX DOS EQUIS®. One of the earliest registrations is shown below in stylized format.
| Word Mark | XX DOS EQUIS |
| Translations | THE TRANSLATION OF THE TERM "DOS EQUIS" INTO ENGLISH IS "TWO X'S." |
| Goods and Services | Intl Class 32: BEER. FIRST USE: 19000712. FIRST USE IN COMMERCE: 19550700 |
| Mark Drawing Code | (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM |
| Serial Number | 72304432 |
| Filing Date | August 6, 1968 |
| Date Amended to Current Register | September 11, 1969 |
| Registration Number | 0904930 |
| Registration Date | December 22, 1970 |
| Owner | (REGISTRANT) CERVECERIA MOCTEZUMA, S.A. CORPORATION MEXICO PASEO DE LA REFORMA 144 MEXICO CITY MEXICO(LAST LISTED OWNER) CCM IP, S.A. CORPORATION SWITZERLAND Avenue de Rumine 33 CH-1005 Lausanne SWITZERLAND |
| Type of Mark | TRADEMARK |
| Register | SUPPLEMENTAL |
| Affidavit Text | SECTION 8(10-YR) 20100203. |
| Renewal | 3RD RENEWAL 20100203 |
| Live/Dead Indicator | LIVE |
More surfboards...
*** It is no surprise that many of these noted brands and trademarks above have been protected with Federal Trademark Registrations.
Respectfully submitted,
William Maguire
(All photos by & Copyright William Maguire 2016.)
*** *** ***
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