#Sustainable Brand & Trademark Of The Day

WORLD CENTRIC® branded compostable product

Today's featured sustainable brand and trademark is WORLD CENTRIC®, which makes compostable and biodegradable plates, bowls, cups, cutlery, trash bags, etc.  The mission of this company "is to provide sustainable products for a better world. The watchwords of sustainability - reduce, reuse, recycle - direct us towards our ultimate goal of a zero waste economy."

This company owns at least two U.S. trademark registrations, as follows:

Word Mark	WORLD CENTRIC FOR A BETTER WORLD
Goods and Services	IC 008. US 023 028 044. G & S: Compostable and biodegradable cutlery, namely, knives, spoons, forks. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901IC 016. US 002 005 022 023 029 037 038 050. G & S: Compostable and biodegradable paper pulp-based to-go containers for food; Grocery bags; Lawn and leaf disposal bags; Trash bags; Trash can liners. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901 IC 021. US 002 013 023 029 030 033 040 050. G & S: Compostable and biodegradable plates, bowls, cups and trays. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901
Mark Drawing Code	(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code	01.07.01 - Globes with outlines of continents 02.11.07 - Arms; Fingers; Hands; Human hands, fingers, arms 26.11.16 - Rectangles touching or intersecting 26.11.21 - Rectangles that are completely or partially shaded 26.19.01 - Spheres (geometric)
Serial Number	85038956
Filing Date	May 14, 2010
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	April 12, 2011
Registration Number	3984020
Registration Date	June 28, 2011
Owner	(REGISTRANT) World Centric CORPORATION CALIFORNIA 101 H Street, Suite M Petaluma CALIFORNIA 94952
Attorney of Record	Tracy-Gene G. Durkin
Description of Mark	Color is not claimed as a feature of the mark. The mark consists of the words "WORLD", "CENTRIC", and the phrase "For a better world". A design is positioned between the two words "WORLD" and "CENTRIC", consisting of two intersecting rectangles overlaid by a depiction of two opposing arms and hands reaching for or towards a spherical representation of the earth.
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR).
Live/Dead Indicator	LIVE

and

Word Mark	WORLD CENTRIC
Goods and Services	IC 008. US 023 028 044. G & S: Compostable and biodegradable cutlery, namely, knives, spoons, forks. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901IC 016. US 002 005 022 023 029 037 038 050. G & S: Compostable and biodegradable paper pulp-based to-go containers for food; Grocery bags; Lawn and leaf disposal bags; Trash bags; Trash can liners. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901 IC 021. US 002 013 023 029 030 033 040 050. G & S: Compostable and biodegradable plates, bowls, cups and trays. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85038952
Filing Date	May 14, 2010
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	April 12, 2011
Registration Number	3984019
Registration Date	June 28, 2011
Owner	(REGISTRANT) World Centric CORPORATION CALIFORNIA 101 H Street, Suite M Petaluma CALIFORNIA 94952
Attorney of Record	Tracy-Gene G. Durkin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR).
Live/Dead Indicator	LIVE

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I recently attended a sustainable technology conference and during the lunch break, the lunch boxes, including the containers and utensils provided, were WORLD CENTRIC® products (see photo above).  This is a terrific example of a company making a positive contribution for the planet and also acknowledging the importance of protecting their brand with trademark protection.

Respectfully submitted,

William E. Maguire
www.TrademarkEsq.com

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