Monday, October 30, 2006

TrademarkEsq: Trademarks • Copyrights • Licensing


“Save the Cheerleader. Save the World” is the current byline or slogan of the new hit NBC tv series about a group of interconnected superheroes from different parts of the world. This byline refers to a certain young high school cheerleader/superhero who is in particular peril at this stage of the series.

So why would a superhero need protection? Because there is hardly anything more intriguing than a damsel in distress. From an audience point of view this is captivating. And when a tv series becomes popular it too becomes the target of third party exploitation by counterfeiters and thieves.

So what is a tv network or tv series owner to do ? This, of course, is the domain of the intellectual property legal dept. or law firm i.p. attorney to discern and take measures to protect.

In our article first written and published in 1994, this scenario was addressed. Since updated, you can read the full text online at:

“PROTECT WHAT’S YOURS! ”That is the call to action that this premiere web log statement is recommending. Trademark law and copyright law are the principal legal doctrines applicable in this effort to protect what is yours. In the case of HEROES, you can bet that the title of the series, the content, the characters, the artwork, the blog and comic book series are being protected.

For more information on how you can protect what is yours, we invite you to check out our website and read our complimentary articles at no cost to you.

Welcome to TrademarkEsq ! We hope you leave with a plan of action to protect your creative works.

Best wishes,

William E. Maguire

1 comment:

Baby Chef said...

Thanks for the great article. I'll enjoy reading future submissions. Many of us really need to be informed on current laws and threats of counterfeit. Good blogging!