Thursday, January 08, 2009

L.A. Burger Wars 2009: R+D vs. LITERATI II

The Kobe Chedder Cheeseburger at R+D KITCHEN, Santa Monica, Calif., January 8, 2009 (photo by Will Maguire. Low light/no flash).


The R+D KITCHEN Carrot Cake (low light/no flash)


The Kobe Chedder Cheeseburger at LITERATII II, in West L.A. (photo by Will Maguire. Natural light).


The LITERATI II Carrot Cake, aka The Big Kahuna of Carrot Cakes. Hands down the clear winner. Trust me.

January 2009

Although the clandestine photos of the cheeseburger and carrot cake at R+D KITCHEN in Santa Monica were taken in low light with no flash, the undersigned can assure the reader that the burger was quite tasty and the carrot cake quite moist and delicious.

The photo comparisons above of said R+D specimens vs. the infamous Kobe Chedder Cheeseburger at West L.A.'s LITERATI II, as well as its Carrot Cake, leave no doubt that the battle of the burgers continues into the year 2009.

The burger at R+D is worthy of a center spread in Bon Appetit'. The presentation is simply gorgeous. The burger at LITERATI II, is larger but does not share the same presentation skills. The LITERATI II burger, however, is a monster and very tasty.

One thing is certain, however, the service at R+D KITCHEN is "Exceptional"! It is Outstanding ! From the hosts to the waiters, the staff is friendly, professional and polite. And it's not a put on either. After three plus visits to this establishment, the exceptional service has not wavered. This, of course, is the reason I keep going to this restaurant. The people there are just nice. Check out their website at: http://www.hillstone.com/#/restaurants/cafeRandD/

LITERATI II does not have the same level of service. It is good service. The staff is professional and meals are served properly and timely, but the people skills that are so exceptional at R+D do not shine as bright at LITERATI II.

The Carrot Cake is BETTER at LITERATI II, however. No Question ! LITERATI II takes the cake on this count ! Check out their website at: http://www.literati2.com/

You will just have to try these two restaurants to choose which you like better. And just to really shake things up, you may want to try the Kobe Cheeseburger at nearby Santa Monica based "Rustic Canyon" on Wilshire just east of 11th St (http://www.rusticcanyonwinebar.com/). This burger is a bit smaller than at LITERATI II but it does come with fries which are very fresh and tasty. The fries are extra at R+D and they cost $5 bucks for not a lot of fries. So R+D gets demerits for short changing its customers on its shoestrings. If you are into wine, then Rustic Canyon and R+D have extensive and exclusive offerings. If your thing is coffee, check out the very elegant coffee service at Rustic Canyon where you get your very own several cup big stainless steel carafe of freshly brewed coffee with all the accoutrements. Very civilized. Trust me on this ! You will be delighted.

What does all this have to do with Trademarks ? Each of these three referenced restaurants have established common law trademark rights in the names of their establishments in the form of service marks. The undersigned has helped several Los Angeles area restaurants maximize their rights by obtaining Federal Service mark registrations for 'restaurant services'. This entitles the owner to exclusivity under most circumstances. The last thing a restaurant needs is a competitor stealing customers by advertising and promoting itself with the same or similar name.

For more information on this topic of restaurant trademark protection, please see our earlier blog post of Nov. 10, 2008, which can be observed by clicking on this link and scrolling down to Section II therein http://trademarkesq.blogspot.com/2008/10/hollywood-eateries-past-and-present.html

Bon Appetit',

TrademarkEsq
is here for you !

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