SPF Trademarks: "Another L.A. Heat Wave"

Dateline: Thursday, October 22, 2009; Los Angeles, Calif.

RE: "Another L.A. Heat Wave !"

It's like 80 plus degrees Fahrenheit 'again' outside this afternoon ! Whew ! In a long sleeve button down oxford dress shirt with a t-shirt on underneath, it is WARM out there !

Thus, sunscreen protection is once again in order. Recently, a colleague of mine who has braved the sun on the east and west coasts, and has since burned himself on the beaches of Brazil, has indicated his sunscreen choice as any 50 plus spf factored product by BANANA BOAT®. An excellent choice, this product is available in both lotion and spray.


http://www.bananaboat.com/

Another option is the perennial favorite, COPPERTONE®, also available in both lotion and spray.



http://www.Coppertone.com

Why SPRAY ?.... it's alot easier to nail down the spf on your feet with spray, as well as your back.

A new entrant favored by many surfers and beach lifeguards is WATERMAN'S® sunscreen which is touted for its water repellency and for its resiliency in staying put on the job instead of washing off in the ocean.

http://www.WatermansAppliedScience.com

Additionally, WATERMAN'S is social media savvy and has its own Facebook page for its adoring fans ! http://www.facebook.com/reqs.php#/watermans

Finally, SEA & SKI®, which basically ruled the 60's and which has been trying to climb back up in the ratings ever since, is the "old school" choice for baby boomers. With its very own unique aroma, this product is clearly distinguishable from its competitors. One must, therefore, wonder if this trademark owner has ever considered obtaining a trademark registration for the "smell" of SEA & SKI® sunscreen lotion. To my knowledge, this has never been undertaken.



For some interesting background and history on the SEA & SKI brand, check out this article online at:
http://bit.ly/grTo3

or

http://www.brandlandusa.com/2009/08/09/whatever-happened-to-sea-once-the-nations-most-popular-suntan-brand/

B. The Registration Basics

Sunscreen is generally registrable in International Class #3. Each of the trademarks mentioned above enjoy the benefits of a U.S. Federal Trademark Registration on the Principal Register in Intl. Class #3.

One Registration for sunscreen that is public information and available online at www.uspto.gov is the earliest trademark registration for COPPERTONE, as follows:

Word Mark COPPERTONE
Goods and Services IC 003. US 051. G & S: [ TANNING BUTTER, ] SUNTAN OIL, SUNTAN LOTION, [ SUNTAN CREAM, SKI CREAM, ] AND EXTRA PROTECTION SUNTAN LOTION. FIRST USE: 19441100. FIRST USE IN COMMERCE: 19450300 Mark Drawing Code (1) TYPED DRAWING
Serial Number 72375781 Filing Date November 12, 1970 Current Filing Basis 1A Original Filing Basis 1A Registration Number 0917825 Registration Date August 3, 1971
Owner (REGISTRANT) PLOUGH, INC. CORPORATION DELAWARE 3022 JACKSON AVE. MEMPHIS TENNESSEE 38101
(LAST LISTED OWNER) SCHERING-PLOUGH HEALTHCARE PRODUCTS, INC. CORPORATION BY CHANGE OF NAME FROM DELAWARE 3030 JACKSON AVENUE MEMPHIS TENNESSEE 38151

Assignment Recorded ASSIGNMENT RECORDED Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20010731. Renewal 2ND RENEWAL 20010731

And check out the USPTO record for the earliest SEA & SKI® suntan lotion trademark registration !

Word Mark SEA & SKI
Goods and Services IC 003. US 051. G & S: SUNTAN LOTIONS. FIRST USE: 19531204. FIRST USE IN COMMERCE: 19531204
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72262354
Filing Date January 11, 1967
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 1967
Registration Number 0841768
Registration Date January 2, 1968
Owner (REGISTRANT) SEA & SKI CORPORATION CORPORATION DELAWARE 975 TIMBER WAY, P.O. BOX 2837 RENO NEVADA 89505
(LAST LISTED OWNER) FAULDING HEALTHCARE (IP) HOLDINGS, INC. CORPORATION DELAWARE Underdale, 115 Sheriff Street South Australia 5041 AUSTRALIA

Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0636263;0807614;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECTION 8(10-YR) 20080108.
Renewal 1ST RENEWAL 20080108
Live/Dead Indicator LIVE

C. Get Your Registration

If you would like more information about the registration of trademarks, esp. with respect to trademarks in the sun, sand and surf, we invite you to check out our Beach Trademarks Webpage at: www.BeachEsq.com

So get out there if you can. The water is still warm and beach weather is back at us. Grab your spf, beach towel, hat, bathing suit and some water to stay hydrated and get out there.

Until next time.....


William E. Maguire,
www.TrademarkEsq.com
Los Angeles, Calif.