Thursday, June 17, 2010

"Trademarks In The Sun, Sand and Surf"

Summer 2010 is rapidly approaching with some schools already finished and others finishing up this friday. With the warm weather already here, the first official day of summer on Monday, June 21, 2010 will start out strong.

Plenty of trademarks will be out in force too from sunscreen, to hats, to bathing suits, to umbrellas, to surfboards, bodyboards, swim fins, goggles, beach towels, flip flops, t-shirts, sunglasses, etc. et al.

Can you think of some of the brands that come to mind. Coppertone, Oakley, Persol, Nike, Billabong, Quiksilver, Morey, Speedo, etc.

Each of these brands are protected by registered trademarks. If you are doing business and selling product, then you too need to think carefully about obtaining trademark registrations in the countries where you sell your goods.

If you would like to learn a bit more about the basics of registering your trademark, have a look at the following linked article:

AT THE BEACH: A Primer on the Selection and Clearance of Trademarks

In the words of Coppertone, remember: "Tan, Don't Burn!"

William E. Maguire,

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