Monday, September 09, 2013

Surfboard Trademarks...

Gone Surfin'...
Surfboards, board shorts, beach towels, bikinis, umbrellas, beach chairs, hats, sunglasses, sunscreen...  And this is on a Saturday AFTER Labor Day in Santa Monica, California... with air temps in the 80's on the sand.. so you better we wearing sandals too.

That's alot of trademarks on the sand. In terms of classifying each of these items according to the International Classification system which is used by the U.S. Patent and Trademark Office when registering trademarks, here is a sampling of how the above-referenced goods line up:

Surfboards are Intl. Class #28;

Board shorts, bikinis, hats and sandals are in Intl. Class #25;

Beach towels are in Intl. Class #24;

Sunscreen is in Intl. Class #3;

Sunglasses are in Intl. Class #9;

Beach chairs are in Intl. Class #20; and

Beach umbrellas are in Intl. Class #18

Of course, you do not have to memorize these Class Numbers. Your trademark counsel will be able to tell you what class your goods are in.

The important thing to note, however, is that having and owning a U.S. Federal Trademark Registration on the Principal Register offers you tremendous advantages in comparison to a common law trademark, the latter of which is a trademark in use but without a corresponding registration.

So stay cool and get a registration.

For more information, please check out our article summarizing the basics of trademark selection, clearance and registration at:

Respectfully submitted,

William E. Maguire

(Photo by & Copyright Will Maguire 2013.)

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1 comment:

spyder said...

wouldn't it be great if all those volleyball and surfing events put the trade class numbers next to their names... The Oakley Class 9 Surf Contest... heheheh