Tuesday, February 25, 2014

Trademarks At Nite...

When the sun goes down here are two trademarks that light up, as it were...


 Wahoo's Fish Taco®, a cult favorite in California and Hawaii... legions of fans swear by their fish tacos. A U.S. Federal service mark as well, including the following registration:

Word Mark WAHOO'S FISH TACO
Goods and Services IC 042. US 100 101. G & S: restaurant services. FIRST USE: 19890100. FIRST USE IN COMMERCE: 19890100
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74640714
Filing Date March 1, 1995
Current Basis 1A
Original Filing Basis 1A
Published for Opposition October 24, 1995
Registration Number 1949071
Registration Date January 16, 1996
Owner (REGISTRANT) Lamkone Restaurants, Inc. CORPORATION CALIFORNIA

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800 Degrees® Pizza above.  New to Santa Monica (at 2nd St. & Wilshire Blvd.) but not to UCLA students who line up regularly in the evening in Westwood Village where the customer gets to pick and choose the ingredients for their personal pizza.  The owner of this growing specialty pizza restaurant chain has several trademarks and service marks on file, including the following:

Word Mark 800º DEGREES
Goods and Services IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20120131. FIRST USE IN COMMERCE: 20120131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85733695
Filing Date September 20, 2012
Current Basis 1A
Original Filing Basis 1B
Published for Opposition February 26, 2013
Registration Number 4448869
Registration Date December 10, 2013
Owner (REGISTRANT) 800 Degrees, LLC LIMITED LIABILITY COMPANY CALIFORNIA

and


Word Mark 800 DEGREES
Goods and Services IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20120131. FIRST USE IN COMMERCE: 20120131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85733686
Filing Date September 20, 2012
Current Basis 1A
Original Filing Basis 1B
Published for Opposition February 26, 2013
Registration Number 4389566
Registration Date August 20, 2013
Owner (REGISTRANT) 800 Degrees, LLC LIMITED LIABILITY COMPANY CALIFORNIA

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The registration of the name of a restaurant is an important part of the recipe for success as these two businesses illustrate.

For more information about trademarks, we welcome you to visit our website at:

     www.TrademarkEsq.com

Respectfully submitted,

William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California

(Photos by & © William E. Maguire 2014.  The service marks discussed herein are the property of their respective owners as indicated above.)

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