Wahoo's Fish Taco®, a cult favorite in California and Hawaii... legions of fans swear by their fish tacos. A U.S. Federal service mark as well, including the following registration:
| Word Mark | WAHOO'S FISH TACO |
| Goods and Services | IC 042. US 100 101. G & S: restaurant services. FIRST USE: 19890100. FIRST USE IN COMMERCE: 19890100 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 74640714 |
| Filing Date | March 1, 1995 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Published for Opposition | October 24, 1995 |
| Registration Number | 1949071 |
| Registration Date | January 16, 1996 |
| Owner | (REGISTRANT) Lamkone Restaurants, Inc. CORPORATION CALIFORNIA |
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800 Degrees® Pizza above. New to Santa Monica (at 2nd St. & Wilshire Blvd.) but not to UCLA students who line up regularly in the evening in Westwood Village where the customer gets to pick and choose the ingredients for their personal pizza. The owner of this growing specialty pizza restaurant chain has several trademarks and service marks on file, including the following:
| Word Mark | 800º DEGREES |
| Goods and Services | IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20120131. FIRST USE IN COMMERCE: 20120131 |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 85733695 |
| Filing Date | September 20, 2012 |
| Current Basis | 1A |
| Original Filing Basis | 1B |
| Published for Opposition | February 26, 2013 |
| Registration Number | 4448869 |
| Registration Date | December 10, 2013 |
| Owner | (REGISTRANT) 800 Degrees, LLC LIMITED LIABILITY COMPANY CALIFORNIA |
and
| Word Mark | 800 DEGREES |
| Goods and Services | IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20120131. FIRST USE IN COMMERCE: 20120131 |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 85733686 |
| Filing Date | September 20, 2012 |
| Current Basis | 1A |
| Original Filing Basis | 1B |
| Published for Opposition | February 26, 2013 |
| Registration Number | 4389566 |
| Registration Date | August 20, 2013 |
| Owner | (REGISTRANT) 800 Degrees, LLC LIMITED LIABILITY COMPANY CALIFORNIA |
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The registration of the name of a restaurant is an important part of the recipe for success as these two businesses illustrate.
For more information about trademarks, we welcome you to visit our website at:
www.TrademarkEsq.com
Respectfully submitted,
William E. Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
(Photos by & © William E. Maguire 2014. The service marks discussed herein are the property of their respective owners as indicated above.)
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