Check this out! Friday, Sept. 12, 2014 at approximately 1:40 pm!...
Meanwhile, one block away is Krispy Kreme... no line (see photo below). Krispy Kreme (KK) is going to have problems staying open at this rate. KK's problems run deeper than just DD moving in a block away, however. The KK Santa Monica location, for example, trucks in its donuts. They are not the coveted original warm and just fresh out of the oven glazed donuts that its fans adore. Instead, the KK donuts in Santa Monica and at most of their retail locations (that are without on site bakery operations), the donuts have shrunk. They are not the size of the original KK glazed donuts. This is a critical problem in terms of customer loyalty and brand integrity. They've ripped the heart out of the magic of the KK brand, in my opinion. It's a tragic shame. Imagine if KK would offer the original size of their glazed ring donut at their Santa Monica location and if the donuts were fresh right out of the oven and still warm?!... Word would get around and people would line up for that. In the meantime, I won't be going to this KK venue because the shrunken sized donuts that are neither warm or fresh out of the oven are just unappealing and are not representative of the classic Krispy Kreme donuts. Imagine if this happened at IN-N-OUT?!... Thankfully, IN-N-OUT is still privately held and understands the magic of their brand.
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Trademark Continuing Legal Education, fyi:
DUNKIN' DONUTS:
| Word Mark | DUNKIN' DONUTS |
| Goods and Services | IC 042. US 100. G & S: Restaurant Services. FIRST USE: 19500515. FIRST USE IN COMMERCE: 19560707 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 72148372 |
| Filing Date | July 5, 1962 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Registration Number | 0748901 |
| Registration Date | April 30, 1963 |
| Owner | (REGISTRANT) Dunkin' Donuts of America, Inc. CORPORATION MASSACHUSETTS 275 HANCOCK ST. QUINCY MASSACHUSETTS(LAST LISTED OWNER) DD IP HOLDER LLC LIMITED LIABILITY COMPANY DELAWARE 130 Royall St. Canton MASSACHUSETTS 02021 |
| Type of Mark | SERVICE MARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20130404. |
| Renewal | 2ND RENEWAL 20130404 |
| Live/Dead Indicator | LIVE |
note: this is just one of numerous registrations owned by DD.
KRISPY KREME:
| Word Mark | KRISPY KREME |
| Goods and Services | IC 042. US 100. G & S: RESTAURANT SERVICES. FIRST USE: 19340800. FIRST USE IN COMMERCE: 19350600 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 72399013 |
| Filing Date | August 2, 1971 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Registration Number | 0938245 |
| Registration Date | July 18, 1972 |
| Owner | (REGISTRANT) KRISPY KREME DOUGHNUT CORPORATION CORPORATION NORTH CAROLINA 1814 IVY AVE. WINSTON-SALEM NORTH CAROLINA 27105(LAST LISTED OWNER) HDN DEVELOPMENT CORPORATION CORPORATION BY ASSIGNMENT, BY ASSIGNMENT, BY ASSIGNMENT, BY ASSIGNMENT, BY ASSIGNMENT KENTUCKY 370 Knollwood Street Suite 500 Winston-Salem NORTH CAROLINA 27103 |
| Assignment Recorded | ASSIGNMENT RECORDED |
| Type of Mark | SERVICE MARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20120710. |
| Renewal | 3RD RENEWAL 20120710 |
| Live/Dead Indicator | LIVE |
note: this is just one of numerous registrations owned by KK.
IN-N-OUT:
| Word Mark | IN-N-OUT |
| Goods and Services | IC 042. US 100. G & S: RESTAURANT SERVICES AND CARRY-OUT RESTAURANT SERVICES. FIRST USE: 19490000. FIRST USE IN COMMERCE: 19490000 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 73133175 |
| Filing Date | July 7, 1977 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Registration Number | 1085163 |
| Registration Date | February 7, 1978 |
| Owner | (REGISTRANT) IN-N-OUT BURGERS CORPORATION CALIFORNIA 4199 CAMPUS DRIVE, SUITE 900 IRVINE CALIFORNIA 92612 |
| Type of Mark | SERVICE MARK |
| Register | PRINCIPAL |
| Affidavit Text | SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20070610. |
| Renewal | 2ND RENEWAL 20070610 |
| Live/Dead Indicator | LIVE |
note: this is just one of numerous registrations owned by IN-N-OUT.
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Respectfully submitted,
William Maguire
LAW OFFICES OF WILLIAM E. MAGUIRE
Santa Monica, California
www.TrademarkEsq.com
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