Now PALMOLIVE I had heard of, of course. I had not heard of LIFEBUOY, however. Once upon a time, though, LIFEBUOY, was apparently a popular brand in the U.S. And LAVA I've heard of too and use it at home to remove tough to clean grit, oil and dirt.
FYI; USPTO "TESS" Database Info:
• PALMOLIVE
| Word Mark | PALMOLIVE | ||
| Goods and Services | IC 003. US 004. G & S: TOILET AND SHAVING SOAPS. FIRST USE: 19000101. FIRST USE IN COMMERCE: 19000101 | ||
| Mark Drawing Code | (1) TYPED DRAWING | ||
| Serial Number | 71095172 | ||
| Filing Date | May 16, 1916 | ||
| Current Basis | 1A | ||
| Original Filing Basis | 1A | ||
| Registration Number | 0113591 | ||
| Registration Date | October 24, 1916 | ||
| Owner | (REGISTRANT) B.J. JOHNSON SOAP COMPANY CORPORATION WISCONSIN FOURTH AND FOWLER STREETS MILWAUKEE WISCONSIN(LAST LISTED OWNER) COLGATE-PALMOLIVE COMPANY CORPORATION ASSIGNEE OF DELAWARE 300 PARK AVENUE NEW YORK NEW YORK 10022 | ||
| Prior Registrations | 0102862 | ||
| Type of Mark | TRADEMARK | ||
| Register | PRINCIPAL | ||
| Affidavit Text | SECTION 8(10-YR) 20070120. | ||
| Renewal | 5TH RENEWAL 20070120 | ||
|
*** comment: Check out that 1916 registration date!
• LIFEBUOY
| Word Mark | LIFEBUOY. |
| Goods and Services | IC 003. US 051. G & S: FANCY AND PERFUMED SOAPS [AND OILS AND GREASES FOR TOILET USE]. FIRST USE: 18881207. FIRST USE IN COMMERCE: 18881207 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 70025871 |
| Filing Date | November 21, 1894 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Change In Registration | CHANGE IN REGISTRATION HAS OCCURRED |
| Registration Number | 0025871 |
| Registration Date | January 15, 1895 |
| Owner | (REGISTRANT) LEVER BROTHERS, LIMITED CORPORATION GREAT BRITAIN PORT SUNLIGHT ENGLAND(LAST LISTED OWNER) UNILEVER SUPPLY CHAIN, INC. CORPORATION DELAWARE 1 JOHN STREET CLINTON CONNECTICUT 06413 |
| Assignment Recorded | ASSIGNMENT RECORDED |
| Attorney of Record | KENNETH C. LEONARD |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECTION 8(10-YR) 20050302. |
| Renewal | 5TH RENEWAL 20050302 |
| Live/Dead Indicator | LIVE |
comment: LIFEBUOY was first registered in the previous century!... in 1895.
• LAVA
| Word Mark | LAVA |
| Goods and Services | IC 003. US 052. G & S: SOAP. FIRST USE: 18930900. FIRST USE IN COMMERCE: 18930900 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Serial Number | 70029392 |
| Filing Date | December 3, 1896 |
| Current Basis | 1A |
| Original Filing Basis | 1A |
| Registration Number | 0029392 |
| Registration Date | December 29, 1896 |
| Owner | (REGISTRANT) WILLIAM WALTKE & CO. FIRM MISSOURI ST. LOUIS MISSOURI(LAST LISTED OWNER) WD-40 COMPANY CORPORATION DELAWARE 1061 CUDAHY PLACE SAN DIEGO CALIFORNIA 92110 |
| Assignment Recorded | ASSIGNMENT RECORDED |
| Attorney of Record | KATHLEEN A. PASULKA |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Affidavit Text | SECTION 8(10-YR) 20061011. |
| Renewal | 1ST RENEWAL 20061011 |
| Live/Dead Indicator | LIVE |
comment: LAVA, as it turns out, is only one year younger in terms of the length of its registration than LIFEBUOY, e.g., LAVA was registered in 1896.
Conclusion:
Who would have thought that in a historical detention facility from WWII that we would discover three (3) long standing and registered federal trademarks?!... It certainly does prove a good point that trademark registrations can last and last and last... if you maintain your registrations with timely filings of renewal affidavits.
---
Respectfully submitted,
Will Maguire
www.TrademarkEsq.com
(Photos by & © Will Maguire 2015.)
*** *** ***
No comments:
Post a Comment