Monday, April 27, 2015

Trademarks of Manzanar...

While not intending to be comprehensive, during our recent trip to Manzanar we visited inside one of the exemplar barracks and noticed a display of certain items for sale at the "Supply Depot" that existed there during WWII.  There on the shelf... I noticed three bars of soap in their packaging, e.g., PALMOLIVE, LIFEBUOY, and LAVA.



Now PALMOLIVE I had heard of, of course.  I had not heard of LIFEBUOY, however.  Once upon a time, though, LIFEBUOY, was apparently a popular brand in the U.S.  And LAVA I've heard of too and use it at home to remove tough to clean grit, oil and dirt.

FYI;  USPTO "TESS" Database Info:

•  PALMOLIVE


Word Mark PALMOLIVE
Goods and Services IC 003. US 004. G & S: TOILET AND SHAVING SOAPS. FIRST USE: 19000101. FIRST USE IN COMMERCE: 19000101
Mark Drawing Code (1) TYPED DRAWING
Serial Number 71095172
Filing Date May 16, 1916
Current Basis 1A
Original Filing Basis 1A
Registration Number 0113591
Registration Date October 24, 1916
Owner (REGISTRANT) B.J. JOHNSON SOAP COMPANY CORPORATION WISCONSIN FOURTH AND FOWLER STREETS MILWAUKEE WISCONSIN(LAST LISTED OWNER) COLGATE-PALMOLIVE COMPANY CORPORATION ASSIGNEE OF DELAWARE 300 PARK AVENUE NEW YORK NEW YORK 10022
Prior Registrations 0102862
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECTION 8(10-YR) 20070120.
Renewal 5TH RENEWAL 20070120
Live/Dead IndicatorLIVE


*** comment:  Check out that 1916 registration date! 


•  LIFEBUOY

Word Mark LIFEBUOY.
Goods and Services IC 003. US 051. G & S: FANCY AND PERFUMED SOAPS [AND OILS AND GREASES FOR TOILET USE]. FIRST USE: 18881207. FIRST USE IN COMMERCE: 18881207
Mark Drawing Code (1) TYPED DRAWING
Serial Number 70025871
Filing Date November 21, 1894
Current Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0025871
Registration Date January 15, 1895
Owner (REGISTRANT) LEVER BROTHERS, LIMITED CORPORATION GREAT BRITAIN PORT SUNLIGHT ENGLAND(LAST LISTED OWNER) UNILEVER SUPPLY CHAIN, INC. CORPORATION DELAWARE 1 JOHN STREET CLINTON CONNECTICUT 06413
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record KENNETH C. LEONARD
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECTION 8(10-YR) 20050302.
Renewal 5TH RENEWAL 20050302
Live/Dead Indicator LIVE

comment:  LIFEBUOY was first registered in the previous century!... in 1895.

•  LAVA

Word Mark LAVA
Goods and Services IC 003. US 052. G & S: SOAP. FIRST USE: 18930900. FIRST USE IN COMMERCE: 18930900
Mark Drawing Code (1) TYPED DRAWING
Serial Number 70029392
Filing Date December 3, 1896
Current Basis 1A
Original Filing Basis 1A
Registration Number 0029392
Registration Date December 29, 1896
Owner (REGISTRANT) WILLIAM WALTKE & CO. FIRM MISSOURI ST. LOUIS MISSOURI(LAST LISTED OWNER) WD-40 COMPANY CORPORATION DELAWARE 1061 CUDAHY PLACE SAN DIEGO CALIFORNIA 92110
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record KATHLEEN A. PASULKA
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECTION 8(10-YR) 20061011.
Renewal 1ST RENEWAL 20061011
Live/Dead Indicator LIVE

comment:  LAVA, as it turns out, is only one year younger in terms of the length of its registration than LIFEBUOY, e.g., LAVA was registered in 1896.

Conclusion:

Who would have thought that in a historical detention facility from WWII that we would discover three (3) long standing and registered federal trademarks?!...  It certainly does prove a good point that trademark registrations can last and last and last... if you maintain your registrations with timely filings of renewal affidavits.

---

Respectfully submitted,


Will Maguire
www.TrademarkEsq.com

(Photos by & © Will Maguire 2015.)

***   ***   ***

No comments: