Trademarks at the beach... Today's featured trademark is a can of SIMPLY BALANCED® black cherry sparking water, ironically and simply balanced in the steady hand of a local beach lifeguard at Will Rogers State Beach, in Pacific Palisades, Calif.
Turns out that SIMPLY BALANCED® is an in-house brand for both food and beverages owned by Target Brands, Inc. which operates the national chain of TARGET® stores.
A cursory search of the TESS trademark database at the USPTO shows at least two trademark registrations covering sparkling water in International Class 32. One is in standard character format and another is in stylized format for the following design (which is also featured in use in the above photo):
William E. Maguire
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