Friday, May 04, 2012

Double-Double® ... The Trademark

"Full Disclosure":  This article is written for the fair use purpose of briefly discussing the trademark significance of the "Double-Double" trademark registration owned by IN-N-OUT Burgers Corp., the beloved independent burger chain that started in Southern California.


Below is a photo taken by the undersigned this past February at the very first In 'n Out Burger in Buena Park, Calif, just off the I-10 Freeway on the way back from Big Bear from a day of skiing (on a Thursday after some fresh snow fell...)

The packaging for the famous "Double-Double®" trademark:

note: the above packaging is identical to the specimen on file at the TTAB which was submitted by IN-N-OUT's counsel.  

Below, a photo of the official training facility for IN-N-OUT Burger employees, loftily and cheerfully called "IN-N-OUT UNIVERSITY", and which is right next door to their original store in Buena Park, which one customer calls the "mother ship".

Trademark Registration (USPTO "TESS" Record):

Goods and Services    IC 030. US 046. G & S: A sandwich, namely, a burger the principal ingredients of which are two meat patties and two slices of cheese. FIRST USE: 19631231. FIRST USE IN COMMERCE: 19631231
Standard Characters Claimed   
Mark Drawing Code    (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code    NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number    77515377
Filing Date    July 6, 2008
Current Basis    1A
Original Filing Basis    1A
Published for Opposition     November 25, 2008
Registration Number    3572485
Registration Date    February 10, 2009
Owner    (REGISTRANT) In-N-Out Burgers CORPORATION CALIFORNIA 10th Floor 4199 Campus Dr. Irvine CALIFORNIA 92612
Attorney of Record    Edward O. Ansell
Prior Registrations    1002370;1165723;2109126;AND OTHERS
Type of Mark    TRADEMARK
Register    PRINCIPAL
Live/Dead Indicator    LIVE


We hope you have enjoyed this article and for those of you near an In-N-Out Burger we anticipate you will be heading there directly!

Respectfully and Cheerfully submitted,

William E. Maguire, Esq.
Los Angeles, CA

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