#Sustainable #Clothing #Brands and #Trademarks

Today we take a look at a handful of clothing companies with business models that feature both ethical and sustainable goals.

The most obvious example is the world famous brand and trademark:

PATAGONIA®

Patagonia is a company with a company ethos of protecting the environment. Indeed, their website features the company's policy with respect to the "Environmental & Social Responsibility":
http://www.patagonia.com/environmentalism.html

In terms of protecting this famous clothing brand, Patagonia owns multiple U.S. trademark registrations.  It's earliest registration is from 1982, as follows:

Word Mark	PATAGONIA
Goods and Services	IC 025. US 039. G & S: Mens and Womens Clothing-Namely, Sweaters, Rugby Shirts, Walking Shorts, Trousers, Jackets, Mittens, Hoods and Rainwear. FIRST USE: 19740800. FIRST USE IN COMMERCE: 19740800
Mark Drawing Code	(1) TYPED DRAWING
Serial Number	73256083
Filing Date	March 31, 1980
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	November 17, 1981
Registration Number	1189402
Registration Date	February 9, 1982
Owner	(REGISTRANT) Great Pacific Iron Works, The CORPORATION CALIFORNIA 235 W. Santa Clara St. Ventura CALIFORNIA 93001(LAST LISTED OWNER) PATAGONIA, INC. CORPORATION BY ASSIGNMENT CALIFORNIA 259 WEST SANTA CLARA VENTURA CALIFORNIA 930010150
Assignment Recorded	ASSIGNMENT RECORDED
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20110919.
Renewal	2ND RENEWAL 20110919
Live/Dead Indicator	LIVE

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EVERLANE®

"At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency."  https://www.Everlane.com/about

Everlane has also registered their trademark for several classes of goods, as follows:

Word Mark	EVERLANE
Goods and Services	IC 018. US 001 002 003 022 041. G & S: Leather bags, suitcases, wallets, purses, and cases; Backpacks, bookbags, beach bags, athletic bags, duffel bags, gym bags, messenger bags, and travelling bags; Luggage and luggage tags. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701IC 025. US 022 039. G & S: Clothing, namely, shirts, t-shirts, polo shirts, button down shirts, sweaters, sweatshirts, hooded sweatshirts, jackets, coats, belts, jeans, pants, baby tees, tops, dresses, blouses, skirts, thermal shirts, shorts, socks, suits, ties, robes, swimwear, rainwear, sleepwear, scarves, beanies, hats, and caps; Footwear, namely, shoes and boots. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701 IC 035. US 100 101 102. G & S: Retail store and on-line retail store services featuring clothing, accessories, footwear, bags, leather goods, sunglasses, fragrances, towels, blankets, electronics accessories, jewelry, and watches. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85701428
Filing Date	August 12, 2012
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	January 15, 2013
Registration Number	4313012
International Registration Number	1281613
Registration Date	April 2, 2013
Owner	(REGISTRANT) Everlane, Inc. CORPORATION DELAWARE 2170 Folsom St. San Francisco CALIFORNIA 94110
Attorney of Record	Karen A. Webb
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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REFORMATION®

"We put sustainability at the core of everything we do. Our factory uses the most efficient, eco-friendly and pro-social technologies and practices we can get. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible."
https://www.thereformation.com/pages/sustainable-practices 

Word Mark	REFORMATION
Goods and Services	IC 025. US 022 039. G & S: Apparel, namely, women's jackets, pants, dresses, skirts, suits, sweaters, jumpsuits, blouses, shirts, coats, vests, tank tops, blazers, bodysuits and t-shirts; fashion accessories, namely, scarves and belts; leather goods, namely, leather belts; and women's footwear, namely, espadrilles, shoes with wedge heels, mules, clogs, flip flops, pumps, sandals, dress shoes, sneakers and boots. FIRST USE: 20081211. FIRST USE IN COMMERCE: 20081211
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85328055
Filing Date	May 23, 2011
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	December 27, 2011
Registration Number	4111272
International Registration Number	1351244
Registration Date	March 13, 2012
Owner	(REGISTRANT) LYMI LLC LIMITED LIABILITY COMPANY CALIFORNIA 412 Broadway, 5th Floor New York NEW YORK 10013(LAST LISTED OWNER) LYMI INC. CORPORATION DELAWARE 412 BROADWAY, 5TH FLOOR NEW YORK NEW YORK 10013
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Jun Hyuk (Zach) Hong
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR).
Live/Dead Indicator	LIVE

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PEOPLE TREE®

Image Source:  http://www.peopletree.co.uk/

Here is a brand and trademark that includes an extensive list of goods in numerous classes which demonstrates this company's broad vision in terms of their business model, as well as their social and environmental goals. Per Huffington Post, "People Tree has been sustainable for 26 years and counting, making them a pioneer in ethical fashion. They purchase the majority of their Fair Trade products from marginalized producer groups in the developing world and use natural resources throughout production to promote environmentally responsible initiatives for a sustainable future."

Word Mark	PEOPLE TREE
Goods and Services	IC 008. US 023 028 044. G & S: Tableware, namely, knives, forks and spoons, not of precious metal; nutcrackers not of precious metal IC 014. US 002 027 028 050. G & S: Personal ornaments, namely, earrings, necklaces, bracelets, rings, anklets, pendants, brooches, jewelry IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and cardboard; paper patterns for garment making; banners of paper; flags of paper; printed matter, namely, magazines, books, booklets, posters on the subject of world trade structures, economic, social or environmental issues surrounding disadvantaged people or developing countries, sociopolitical or econo-political analysis of trade structures, environmental issues or developing countries and their inhabitants; books on fair trade; children's books on the subject of economic, social or environmental issues; photographs; photograph stands; stationery and study materials, namely, diaries, schedule books, calendars, letter writing paper, envelopes, gift cards and envelopes, notepaper, notebooks, wrapping paper IC 018. US 001 002 003 022 041. G & S: Wallets; leather; bags and the like, namely, handbags, tote bags, rucksacks, sports bags, weekend bags, cosmetic pouches sold empty, name card cases, credit card cases and holders, business card cases, season ticket holders in the nature of ticket pouches, purses; vanity cases sold empty IC 020. US 002 013 022 025 032 050. G & S: Blinds of paper; wind chimes IC 021. US 002 013 023 029 030 033 040 050. G & S: Egg cups, napkin holders, napkin rings; coffee-pots, non-electric and not of precious metal; whisks; pepper pots, sugar bowls and salt shakers, not of precious metal; egg cups not of precious metal; napkin holders and napkin rings not of precious metal; serving trays, not of precious metal; toothpick holders not of precious metal; shakers, namely, for sugar, salt, flour, sesame, spices, flavorings and condiments; hand-operated coffee grinders and pepper mills; chopsticks; chopstick cases; ladles and dippers for kitchen use; lemon squeezers; cleaning tools and washing utensils for household and personal use, namely, brooms and dustpans; cosmetic and toilet utensils, namely, make-up brushes and applicators, hair brushes, combs; clothes brushes; shoe brushes; shoe horns; flower pots; watering cans; soap dispensers; toilet paper holders; piggy banks not of metal; fly swatters; candle extinguishers and candlesticks not of precious metal; perfume burners; bowls not of precious metal IC 025. US 022 039. G & S: Clothing, namely, underwear, knickers, bras, camisoles, socks, vests, underpants, dresses, skirts, shirts, trousers, t-shirts, jersey tops, woven tops, coats, scarves, hats, blouses, sweatshirts, sweaters, pullovers, ties, jackets, gloves; belts for clothing; footwear; clothes for sports, namely, tracksuits; yoga wear, namely, shorts, sweatpants, t-shirts, sweatshirts and leotards; swimwear, tennis wear IC 041. US 100 101 107. G & S: Educational and instruction services, namely, seminars, classes, panel discussions, workshops, and round table discussions, in the field of charitable work, arts, handicrafts, textiles and fabrics, economic and social development and environmental protection; educational and instruction services consisting of the presentation of films, videos and sound tracks, namely, live playback of recorded educational lectures, and recorded supporting educational materials such as recorded interviews, field footage and data, all in the fields of charitable work, arts, handicrafts, textiles and fabrics, economic and social development and environmental protection; planning arrangement of showing movies, shows, plays or musical performances; movie film production, and movie film distribution; presentation of live show performances and fashion shows; direction or presentation of plays; presentation of musical performances
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	77983119
Filing Date	February 6, 2007
Current Basis	44E
Original Filing Basis	1B;44E
Published for Opposition	August 30, 2011
Registration Number	4148263
Registration Date	May 29, 2012
Owner	(REGISTRANT) PEOPLE TREE FAIR TRADE GROUP LIMITED CORPORATION UNITED KINGDOM 17A Heneage Street 5 Huguenot Place London UNITED KINGDOM E15LN
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Diane Donnelly
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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OUTERKNOWN®

Last but not least, this is the clothing brand started by world famous surfer and celebrity, Kelly Slater.  In his own words, he states:

SUSTAINABILITY IS THE DESTINATION. OUTERKNOWN IS THE JOURNEY.

 

"We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way."

 https://www.outerknown.com/pages/sustainability

Here is the first U.S. trademark registration for OUTERKNOWN:

Word Mark	OUTERKNOWN
Goods and Services	IC 025. US 022 039. G & S: Apparel and clothing, namely, tops and bottoms; swimwear; headwear. FIRST USE: 20150715. FIRST USE IN COMMERCE: 20150715
Mark Drawing Code	(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number	86977774
Filing Date	April 17, 2014
Current Basis	1A
Original Filing Basis	1B
Published for Opposition	September 16, 2014
Registration Number	4883242
Registration Date	January 5, 2016
Owner	(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE 9300 Jefferson Boulevard Culver City CALIFORNIA 90232
Attorney of Record	Christine M. Baker
Description of Mark	Color is not claimed as a feature of the mark. The mark consists of the word "OUTERKNOWN" in a stylized form.
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

note: Additionally, a second registration was secured for OUTERKNOWN in standard character format, which allows the Registrant to use the mark in any font style it chooses:

Word Mark	OUTERKNOWN
Goods and Services	IC 025. US 022 039. G & S: Apparel and clothing, namely, tops and bottoms; swimwear, headwear. FIRST USE: 20150715. FIRST USE IN COMMERCE: 20150715
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86255720
Filing Date	April 17, 2014
Current Basis	1A
Original Filing Basis	1B
Published for Opposition	September 16, 2014
Registration Number	5380847
Registration Date	January 16, 2018
Owner	(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE 9300 Jefferson Boulevard Culver City CALIFORNIA 90232
Attorney of Record	Christine M. Baker
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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CONCLUSION:

Just because a business is #sustainable does not mean that these business owners do not appreciate the value of their brands and intellectual property.  As the above brands illustrate, successful sustainable business models are keen on protecting their intellectual property.

Respectfully submitted,

William E. Maguire
www.TrademarkEsq.com

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