#Ignite22 2018: Sustainable Brands

Dateline: Thursday, April 12, 2018, San Pedro, Calif., on the occasion of the 2nd annual #Ignite22 Sustainable Tech Conference.

Below are some of the Sustainable Brands featured:

I.  Addressing Food Insecurity

• ASPIRE Food Group - raises food-grade crickets, a valuable source of protein, on a commercial scale.

•  Tiny Farms - "Tiny Farms is an agricultural technology company working to harness the natural efficiency of earth's most efficient livestock - insects." (source: www.tiny-farms.com).

•  Pasturebird - raising chickens while implementing regenerative farming methods. "Pastured Poultry = chickens that live outside in a natural habitat (on grass, in the fesh air and shunshine with plenty of space to roam and forage).  By rotating the chickens to fresh pasture every single day, Pasturebird chicken is not only healthy and delicious but also goes beyond sustainability to rebuild healthy, regenerative soils and grasslands." (Source: www.pasturebird.com).


II.  Harnessing Renewable Energy

•  TerViva™ - "... grows a hardy orchard crop called pongamia. We restore productivity to idle agricultural land while generating clean energy, supporting local food production, and restoring environmental health." (source:  www.terviva.com).

•  CalWave - harnesses the renewable power of ocean waves to product electricity and freshwater.

•  eWind - "eWind is developing a cost-effective airborne wind energy system (AWES) - a wind energy generation system that uses flying drones to access more consistent, reliable winds at higher altitudes than those reached by traditional wind turbines. The drones fly within the wind, pull on a tether, and turn a generator on the ground to produce electricity." (source: www.ewindsolutions.com).


III.  Other Sustainable Brands

•  MOXIE - a NASA Mars Project to produce oxygen from the carbon-dioxide (CO2) gas in the Martian atmosphere (source: www.mars.nasa.gov).

•   PingThings - a venture-backed software company that utilizes big-data softward and data science techniques to the utility industry (source: https://www.crunchbase.com/organization/pingthings)

•  FREDsense Technologies - water quality assessment technology. FRED stands for "Field Ready Electrochemical Detector).

•  AQUAM - cost effective wastewater treatment.

•  Marine BioEnergy - advocates open ocean kelp farms.  This is a very exciting concept that should be widely adopted throughout the world because kelp is one of the most important factors in removing carbon dioxide (CO2) in our atmosphere.  Kelp is also said to be a carbon-neutral energy source and is also reportedly being used in livestock feed blends for cows which reduces their methane production significantly.  (x-ref: https://spectrum.ieee.org/energywise/energy/renewables/robotic-kelp-farms-promise-an-ocean-full-of-carbon-neutral-low-cost-energy  and  http://www.thatsfarming.com/news/kelp-benefits-livestock).

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There are many solutions to addressing and lowering the current dangerous level of CO2 gas in Earth's atmosphere.  This conference highlighted many sustainable brands and business models that if implemented can lead to a drawing down of said CO2.  Drilling for oil on land and on the ocean is not the solution. Indeed, the use of fossil fuel as an energy source needs to be reduced significantly and the quicker the better.

p.s.  And here is some additional Good News in an article published today, April 12, 2018, with respect to algae-forestry and bio-energy with carbon capture being combined to remove carbon dioxide from Earth's atmosphere -  https://phys.org/news/2018-04-algae-forestry-bioenergy-co2-thin-air.html

Respectfully submitted,

William Maguire
www.TrademarkEsq.com

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#Hershey + #Sustainable = #WhoKnew?

Google Image Search Result; Hershey's is a trademark of the Hershey Company

Dateline: Wed., April 4, 2018, the Los Angeles Times reports via Bloomberg that "Hershey goes for cocoa sustainability".  Which is GREAT NEWS, indeed!

Here is what this means...

First off, Hershey Chocolate & Confectionary Corporation (aka, Hershey) is a HUGE company and the fact that they have adopted and are going to continue to adopt #sustainable policies is an excellent example of good corporate and brand citizenship.  Just this example is going to lead to other large companies undertaking similar measures.

In terms of this recent article, Hershey has established a program called "Cocoa for Good" which "will invest (the) funds though 2030 to support four key areas: nourishing children, empowering youth, building prosperous communities and preserving natural ecosystems." Goals include eliminating child labor and increasing shade-grown cocoa.

Doesn't this just make you want to go out and buy a Hershey bar!?...

HERSHEY'S® is, of course, a world famous trademark. It is the trademarks that protect this brand name from being copied or misused by others.

In the U.S., one of the earliest trademark registrations for Hershey's, in stylized format, is as follows:

Word Mark	HERSHEY'S
Goods and Services	IC 030. US 046. G & S: CHOCOLATE, COCOA, SWEET CHOCOLATE, MILK CHOCOLATE, CHOCOLATE COATINGS, CHOCOLATELIQUORS, AND CHOCOLATE POWDER. FIRST USE: 18940101. FIRST USE IN COMMERCE: 18940101
Mark Drawing Code	(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number	71016827
Filing Date	February 8, 1906
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	April 24, 1906
Registration Number	0054041
Registration Date	June 19, 1906
Owner	(REGISTRANT) HERSHEY, MILTON S. DBA HERSHEY CHOCOLATE COMPANY INDIVIDUAL DELAWARE Wheat Ridge(LAST LISTED OWNER) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	William J. Morris III
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 12C. SECT 15. SECTION 8(10-YR) 20160718.
Renewal	6TH RENEWAL 20160718
Live/Dead Indicator	LIVE

-----

Below is an additional registration among numerous registrations owned by Hershey.

Word Mark	HERSHEY'S
Goods and Services	IC 030. US 046. G & S: MILK CHOCOLATE, MILK CHOCOLATE WITH ALMONDS, COCOA, CHOCOLATE FLAVORED SYRUP, [ COCOA BUTTER, CHOCOLATE LIQUOR, ] SWEET CHOCOLATE, AND SEMI-SWEET CHOCOLATE. FIRST USE: 19050101. FIRST USE IN COMMERCE: 19050101
Mark Drawing Code	(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code	26.11.21 - Rectangles that are completely or partially shaded
Serial Number	72285738
Filing Date	November 28, 1967
Current Basis	1A
Original Filing Basis	1A
Registration Number	0916802
Registration Date	July 20, 1971
Owner	(REGISTRANT) HERSHEY FOODS CORPORATION CORPORATION DELAWARE HERSHEY PENNSYLVANIA 17033(LAST LISTED OWNER) HERSHEY CHOCOLATE & CONFECTIONARY CORPORATION CORPORATION BY MERGER, BY ASSIGNMENT, BY CHANGE OF NAME DELAWARE 5060 WARD ROAD WHEAT RIDGE COLORADO 80033
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	MARTHA L. CECIL-FEW
Prior Registrations	0054041
Description of Mark	THE BACKGROUND FOR THE LETTERS IN THE DRAWING IS LINED FOR THE COLOR BROWN.
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20100916.
Renewal	3RD RENEWAL 20100916
Live/Dead Indicator	LIVE

-----

Hershey is an example of a large corporation paying attention to the world in which it does business. Rather than simply exploiting the land and it's people to conduct business, Hershey has stepped up and acknowledged its place in the world as a corporate citizen. Doing the right thing will also serve to enhance the value of its brands.

Respectfully submitted,

William Maguire
www.TrademarkEsq.com

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#SkiPass #Trademarks #FYI...

Chair 23, Mammoth Mountain

Consolidation, Collaboration, Confusion...  The Three C's, as it were, are confronting die-hard skiers across the U.S. as ski resorts merge and build out multiple venue season ski passes.  In California, thousands of skiers annually visit Mammoth Mountain and have purchased annual ski passes for many years.  The beloved MVP Pass, however, has now been replaced by the IKON PASS. A period of #confusion ensued for the Mammoth faithful but the consensus seems to now be that the IKON PASS is the best option for those who ski principally at Mammoth.

Mammoth Mountain, at Chair 2/The Mill

Since this is a #Trademark focused blog, we begin with a review of the pending U.S. Federal trademark and service mark application for IKON PASS:

Word Mark	IKON PASS
Goods and Services	IC 003. US 001 004 006 050 051 052. G & S: Lip balm; sunscreen preparationsIC 009. US 021 023 026 036 038. G & S: Decorative magnets IC 014. US 002 027 028 050. G & S: Keychains; jewelry; watches; clocks; ornamental pins IC 016. US 002 005 022 023 029 037 038 050. G & S: Bags; note cards and envelopes; gift wrap paper; books in the field of art; fiction books and non-fiction books on the topics of outdoor lifestyle, adventure, history, skiing and snowboarding, cooking, entertainment, architecture and design; printed materials, namely, magazines in the field of outdoor recreation and resort activities; works of art made of paper; illustrations; photographic prints; framed art prints; writing instruments; office supplies, namely, stationery, envelopes, wrapping paper, packaging materials made of paper, and adhesive tape for stationery purposes; blank journals; notebooks; bookends; bookmarks; calendars and desktop planners; greeting cards; postcards; decals and stickers; pen or pencil holders IC 021. US 002 013 023 029 030 033 040 050. G & S: Mugs; coasters; household and kitchen goods, namely, drinking glasses, shot glasses, bottle openers, wine openers IC 025. US 022 039. G & S: Clothing, namely, base layers, vests, shirts, t-shirts, sweatshirts, robes, bathrobes, jackets, ski pants, cycling jerseys, socks, belts, gloves; headwear, namely, visors, caps, hats and beanies; footwear IC 028. US 022 023 038 050. G & S: Christmas tree ornaments; snow globes; plush toys; sporting goods and equipment, namely, skis, snowboards, and ski poles IC 035. US 100 101 102. G & S: Retail and online retail store services featuring ski lift access passes, clothing, ski and snowboard equipment and helmets, and ski and snowboard resort promotional items IC 041. US 100 101 107. G & S: Ski resort services featuring a ski pass program IC 042. US 100 101. G & S: Providing on-line non-downloadable computer software for providing information related to weather, snowfall, ski conditions and resorts
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	87670905
Filing Date	November 3, 2017
Current Basis	1B
Original Filing Basis	1B
Owner	(APPLICANT) ALTERRA MOUNTAIN COMPANY CORPORATION DELAWARE 1621 18TH STREET, SUITE 300 DENVER COLORADO 80202
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Ian L. Saffer
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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Note: The multiple classes of goods and services included in this multi-class application.  This is a very carefully crafted application.

Alterra Mountain Company, a Delaware corp., based in Denver, CO, now own multiple ski resorts across the U.S., as well as in Canada.  Alterra has also partnered with additional independent ski resorts, as described below.

The IKON PASS, as promoted, offers:

Image Source:  https://www.ikonpass.com/en

Per the IKON PASS website:

"The Ikon Pass is the new standard in season passes for winter 2018/2019. North America’s top destinations have joined together to offer skiers and riders 12 destinations from Alterra Mountain Company and 14 premier destination partners. The Ikon Pass offers the opportunity to access unique terrain, join a like-minded community, and experience the most iconic mountains in North America."

-----

In terms of the branding effort and intellectual property effort in connection with the IKON PASS, the above-referenced pending trademark application is a very good example of marketing and legal working together to maximize value and to protect the owner's investment.

Respectfully submitted,

William E. Maguire

www.TrademarkEsq.com

(photos by & Copyright Will Maguire 2018.)

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#Sustainable #Clothing #Brands and #Trademarks

Today we take a look at a handful of clothing companies with business models that feature both ethical and sustainable goals.

The most obvious example is the world famous brand and trademark:

PATAGONIA®

Patagonia is a company with a company ethos of protecting the environment. Indeed, their website features the company's policy with respect to the "Environmental & Social Responsibility":
http://www.patagonia.com/environmentalism.html

In terms of protecting this famous clothing brand, Patagonia owns multiple U.S. trademark registrations.  It's earliest registration is from 1982, as follows:

Word Mark	PATAGONIA
Goods and Services	IC 025. US 039. G & S: Mens and Womens Clothing-Namely, Sweaters, Rugby Shirts, Walking Shorts, Trousers, Jackets, Mittens, Hoods and Rainwear. FIRST USE: 19740800. FIRST USE IN COMMERCE: 19740800
Mark Drawing Code	(1) TYPED DRAWING
Serial Number	73256083
Filing Date	March 31, 1980
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	November 17, 1981
Registration Number	1189402
Registration Date	February 9, 1982
Owner	(REGISTRANT) Great Pacific Iron Works, The CORPORATION CALIFORNIA 235 W. Santa Clara St. Ventura CALIFORNIA 93001(LAST LISTED OWNER) PATAGONIA, INC. CORPORATION BY ASSIGNMENT CALIFORNIA 259 WEST SANTA CLARA VENTURA CALIFORNIA 930010150
Assignment Recorded	ASSIGNMENT RECORDED
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20110919.
Renewal	2ND RENEWAL 20110919
Live/Dead Indicator	LIVE

_____


EVERLANE®

"At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency."  https://www.Everlane.com/about

Everlane has also registered their trademark for several classes of goods, as follows:

Word Mark	EVERLANE
Goods and Services	IC 018. US 001 002 003 022 041. G & S: Leather bags, suitcases, wallets, purses, and cases; Backpacks, bookbags, beach bags, athletic bags, duffel bags, gym bags, messenger bags, and travelling bags; Luggage and luggage tags. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701IC 025. US 022 039. G & S: Clothing, namely, shirts, t-shirts, polo shirts, button down shirts, sweaters, sweatshirts, hooded sweatshirts, jackets, coats, belts, jeans, pants, baby tees, tops, dresses, blouses, skirts, thermal shirts, shorts, socks, suits, ties, robes, swimwear, rainwear, sleepwear, scarves, beanies, hats, and caps; Footwear, namely, shoes and boots. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701 IC 035. US 100 101 102. G & S: Retail store and on-line retail store services featuring clothing, accessories, footwear, bags, leather goods, sunglasses, fragrances, towels, blankets, electronics accessories, jewelry, and watches. FIRST USE: 20101103. FIRST USE IN COMMERCE: 20110701
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85701428
Filing Date	August 12, 2012
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	January 15, 2013
Registration Number	4313012
International Registration Number	1281613
Registration Date	April 2, 2013
Owner	(REGISTRANT) Everlane, Inc. CORPORATION DELAWARE 2170 Folsom St. San Francisco CALIFORNIA 94110
Attorney of Record	Karen A. Webb
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

_____

REFORMATION®

"We put sustainability at the core of everything we do. Our factory uses the most efficient, eco-friendly and pro-social technologies and practices we can get. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible."
https://www.thereformation.com/pages/sustainable-practices 

Word Mark	REFORMATION
Goods and Services	IC 025. US 022 039. G & S: Apparel, namely, women's jackets, pants, dresses, skirts, suits, sweaters, jumpsuits, blouses, shirts, coats, vests, tank tops, blazers, bodysuits and t-shirts; fashion accessories, namely, scarves and belts; leather goods, namely, leather belts; and women's footwear, namely, espadrilles, shoes with wedge heels, mules, clogs, flip flops, pumps, sandals, dress shoes, sneakers and boots. FIRST USE: 20081211. FIRST USE IN COMMERCE: 20081211
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85328055
Filing Date	May 23, 2011
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	December 27, 2011
Registration Number	4111272
International Registration Number	1351244
Registration Date	March 13, 2012
Owner	(REGISTRANT) LYMI LLC LIMITED LIABILITY COMPANY CALIFORNIA 412 Broadway, 5th Floor New York NEW YORK 10013(LAST LISTED OWNER) LYMI INC. CORPORATION DELAWARE 412 BROADWAY, 5TH FLOOR NEW YORK NEW YORK 10013
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Jun Hyuk (Zach) Hong
Type of Mark	TRADEMARK
Register	PRINCIPAL
Affidavit Text	SECT 15. SECT 8 (6-YR).
Live/Dead Indicator	LIVE

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PEOPLE TREE®

Image Source:  http://www.peopletree.co.uk/

Here is a brand and trademark that includes an extensive list of goods in numerous classes which demonstrates this company's broad vision in terms of their business model, as well as their social and environmental goals. Per Huffington Post, "People Tree has been sustainable for 26 years and counting, making them a pioneer in ethical fashion. They purchase the majority of their Fair Trade products from marginalized producer groups in the developing world and use natural resources throughout production to promote environmentally responsible initiatives for a sustainable future."

Word Mark	PEOPLE TREE
Goods and Services	IC 008. US 023 028 044. G & S: Tableware, namely, knives, forks and spoons, not of precious metal; nutcrackers not of precious metal IC 014. US 002 027 028 050. G & S: Personal ornaments, namely, earrings, necklaces, bracelets, rings, anklets, pendants, brooches, jewelry IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and cardboard; paper patterns for garment making; banners of paper; flags of paper; printed matter, namely, magazines, books, booklets, posters on the subject of world trade structures, economic, social or environmental issues surrounding disadvantaged people or developing countries, sociopolitical or econo-political analysis of trade structures, environmental issues or developing countries and their inhabitants; books on fair trade; children's books on the subject of economic, social or environmental issues; photographs; photograph stands; stationery and study materials, namely, diaries, schedule books, calendars, letter writing paper, envelopes, gift cards and envelopes, notepaper, notebooks, wrapping paper IC 018. US 001 002 003 022 041. G & S: Wallets; leather; bags and the like, namely, handbags, tote bags, rucksacks, sports bags, weekend bags, cosmetic pouches sold empty, name card cases, credit card cases and holders, business card cases, season ticket holders in the nature of ticket pouches, purses; vanity cases sold empty IC 020. US 002 013 022 025 032 050. G & S: Blinds of paper; wind chimes IC 021. US 002 013 023 029 030 033 040 050. G & S: Egg cups, napkin holders, napkin rings; coffee-pots, non-electric and not of precious metal; whisks; pepper pots, sugar bowls and salt shakers, not of precious metal; egg cups not of precious metal; napkin holders and napkin rings not of precious metal; serving trays, not of precious metal; toothpick holders not of precious metal; shakers, namely, for sugar, salt, flour, sesame, spices, flavorings and condiments; hand-operated coffee grinders and pepper mills; chopsticks; chopstick cases; ladles and dippers for kitchen use; lemon squeezers; cleaning tools and washing utensils for household and personal use, namely, brooms and dustpans; cosmetic and toilet utensils, namely, make-up brushes and applicators, hair brushes, combs; clothes brushes; shoe brushes; shoe horns; flower pots; watering cans; soap dispensers; toilet paper holders; piggy banks not of metal; fly swatters; candle extinguishers and candlesticks not of precious metal; perfume burners; bowls not of precious metal IC 025. US 022 039. G & S: Clothing, namely, underwear, knickers, bras, camisoles, socks, vests, underpants, dresses, skirts, shirts, trousers, t-shirts, jersey tops, woven tops, coats, scarves, hats, blouses, sweatshirts, sweaters, pullovers, ties, jackets, gloves; belts for clothing; footwear; clothes for sports, namely, tracksuits; yoga wear, namely, shorts, sweatpants, t-shirts, sweatshirts and leotards; swimwear, tennis wear IC 041. US 100 101 107. G & S: Educational and instruction services, namely, seminars, classes, panel discussions, workshops, and round table discussions, in the field of charitable work, arts, handicrafts, textiles and fabrics, economic and social development and environmental protection; educational and instruction services consisting of the presentation of films, videos and sound tracks, namely, live playback of recorded educational lectures, and recorded supporting educational materials such as recorded interviews, field footage and data, all in the fields of charitable work, arts, handicrafts, textiles and fabrics, economic and social development and environmental protection; planning arrangement of showing movies, shows, plays or musical performances; movie film production, and movie film distribution; presentation of live show performances and fashion shows; direction or presentation of plays; presentation of musical performances
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	77983119
Filing Date	February 6, 2007
Current Basis	44E
Original Filing Basis	1B;44E
Published for Opposition	August 30, 2011
Registration Number	4148263
Registration Date	May 29, 2012
Owner	(REGISTRANT) PEOPLE TREE FAIR TRADE GROUP LIMITED CORPORATION UNITED KINGDOM 17A Heneage Street 5 Huguenot Place London UNITED KINGDOM E15LN
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Diane Donnelly
Type of Mark	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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OUTERKNOWN®

Last but not least, this is the clothing brand started by world famous surfer and celebrity, Kelly Slater.  In his own words, he states:

SUSTAINABILITY IS THE DESTINATION. OUTERKNOWN IS THE JOURNEY.

 

"We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way."

 https://www.outerknown.com/pages/sustainability

Here is the first U.S. trademark registration for OUTERKNOWN:

Word Mark	OUTERKNOWN
Goods and Services	IC 025. US 022 039. G & S: Apparel and clothing, namely, tops and bottoms; swimwear; headwear. FIRST USE: 20150715. FIRST USE IN COMMERCE: 20150715
Mark Drawing Code	(5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number	86977774
Filing Date	April 17, 2014
Current Basis	1A
Original Filing Basis	1B
Published for Opposition	September 16, 2014
Registration Number	4883242
Registration Date	January 5, 2016
Owner	(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE 9300 Jefferson Boulevard Culver City CALIFORNIA 90232
Attorney of Record	Christine M. Baker
Description of Mark	Color is not claimed as a feature of the mark. The mark consists of the word "OUTERKNOWN" in a stylized form.
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

note: Additionally, a second registration was secured for OUTERKNOWN in standard character format, which allows the Registrant to use the mark in any font style it chooses:

Word Mark	OUTERKNOWN
Goods and Services	IC 025. US 022 039. G & S: Apparel and clothing, namely, tops and bottoms; swimwear, headwear. FIRST USE: 20150715. FIRST USE IN COMMERCE: 20150715
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86255720
Filing Date	April 17, 2014
Current Basis	1A
Original Filing Basis	1B
Published for Opposition	September 16, 2014
Registration Number	5380847
Registration Date	January 16, 2018
Owner	(REGISTRANT) Outerknown, LLC LIMITED LIABILITY COMPANY DELAWARE 9300 Jefferson Boulevard Culver City CALIFORNIA 90232
Attorney of Record	Christine M. Baker
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

 _____


CONCLUSION:

Just because a business is #sustainable does not mean that these business owners do not appreciate the value of their brands and intellectual property.  As the above brands illustrate, successful sustainable business models are keen on protecting their intellectual property.

Respectfully submitted,

William E. Maguire
www.TrademarkEsq.com

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#Sustainable #Sunscreen #Trademarks

As the reader may know, there are good sunscreens and then there are some not so good sunscreens...  Today we focus on three separate sunscreens that are reef-safe, e.g., their ingredients do not destroy coral reef systems in our oceans.

RAW ELEMENTS® is one example. Here is the USPTO "TESS" Record for the trademark registration that protects this brand of sunscreen:

Word Mark	RAW ELEMENTS
Goods and Services	IC 003. US 001 004 006 050 051 052. G & S: Sunscreen cream; Sunscreen creams; Waterproof sunscreen. FIRST USE: 20091020. FIRST USE IN COMMERCE: 20091020
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85749217
Filing Date	October 9, 2012
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	April 2, 2013
Registration Number	4353344
Registration Date	June 18, 2013
Owner	(REGISTRANT) Raw Elements, LLC LIMITED LIABILITY COMPANY FLORIDA 201 Jefferson Ave, Unit 4A Miami Beach FLORIDA 33139
Attorney of Record	Kas R. DeCarvalho, Esquire
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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STREAM 2 SEA®

Word Mark	STREAM 2 SEA
Goods and Services	IC 003. US 001 004 006 050 051 052. G & S: Body and beauty care cosmetics; Cosmetic sunscreen preparations; Hair shampoos and conditioners. FIRST USE: 20140911. FIRST USE IN COMMERCE: 20140911IC 025. US 022 039. G & S: T-shirts. FIRST USE: 20140911. FIRST USE IN COMMERCE: 20140911
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86405263
Filing Date	September 24, 2014
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	February 24, 2015
Change In Registration	CHANGE IN REGISTRATION HAS OCCURRED
Registration Number	4735020
Registration Date	May 12, 2015
Owner	(REGISTRANT) Stream2Sea, LLC LIMITED LIABILITY COMPANY FLORIDA PO BOX 907 WAUCHULA FLORIDA 33873
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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BADGER®

Image Source:  https://www.badgerbalm.com/c-24-natural-sunscreen.aspx

"Sunscreen washes off your body when swimming and enters the marine environment. Common chemical sunscreen ingredients, such as oxybenzone, can kill coral and damage coral reefs. Badger sunscreens do not have any of these harmful ingredients and they are safe for coral reefs."

https://www.badgerbalm.com/s-35-coral-reef-safe-sunscreen.aspx

In addition to other registrations, this company owns the following 
U.S. Federal trademark registration for BADGER®:

Word Mark	BADGER
Goods and Services	IC 003. US 001 004 006 050 051 052. G & S: Bar soap; Bath oils for cosmetic purposes; Body butter; Body oils; Lip balm; Massage oils; Natural soap bars; Non-medicated herbal body care products, namely, body oils, salves, and lip balms; Non-medicated ointments for the prevention and treatment of sunburn; Skin care preparations, namely, body balm; Sun block; Sun block preparations; Sun care lotions; Sun creams; Sun screen; Sun screen preparations; Sun-block lotions; Sunscreen cream; Sunscreen creams. FIRST USE: 20000120. FIRST USE IN COMMERCE: 20000120
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85182678
Filing Date	November 22, 2010
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	April 12, 2011
Registration Number	3985525
International Registration Number	1082760
Registration Date	June 28, 2011
Owner	(REGISTRANT) W.S. Badger Company, Inc. CORPORATION NEW HAMPSHIRE 768 Route 10 Gilsum NEW HAMPSHIRE 03448
Attorney of Record	Jonathan M. Shirley
Prior Registrations	2036929;2876356;2883711;AND OTHERS
Type of Mark	TRADEMARK
Register	PRINCIPAL
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Sustainable Edible Straws...

Edible straws?!...  Yes!... That is the goal of one company, LOLIWARE LLC.

Loliware LLC already makes the world's first edible, disposable cup.  It's founders are now focusing on addressing the plague of one-time plastic straws that pollute our oceans and landfills and which won't go away for approximately 200 years because they are not, from a practical standpoint, biodegradable.

Enter the LOLISTRAW, an edible straw made of algae that Loliware LLC states will be 100% plastic-free.  Currently in development with a crowdfund campaign on INDIEGOGO, this envisioned edible straw is one of several alternatives that can help the world shift away from one-time plastic straws.

Loliware LLC is also perceptive in addressing its intellectual property issues and have registered LOLIWARE for the following goods in the United States (per the USPTO database):

Word Mark	LOLIWARE
Goods and Services	IC 021. US 002 013 023 029 030 033 040 050. G & S: cups and drinkware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400IC 030. US 046. G & S: confectionaries made primarily of hydrocolloids and sugar in the shape of drink containers, drinkware and beverage ware. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20140400
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	87566920
Filing Date	August 13, 2017
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	December 19, 2017
Registration Number	5418056
Registration Date	March 6, 2018
Owner	(REGISTRANT) LOLIWARE LLC LIMITED LIABILITY COMPANY DELAWARE 36 Mason Cir. Beacon NEW YORK 12508
Attorney of Record	Michael J. Leonard
Prior Registrations	4572824
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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Word Mark	LOLIWARE
Goods and Services	IC 030. US 046. G & S: edible glassware, namely, edible confections made from sweetener in the shape of and functioning as glassware, dishware, servingware, and flatware. FIRST USE: 20121031. FIRST USE IN COMMERCE: 20140425
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	85567971
Filing Date	March 13, 2012
Current Basis	1A
Original Filing Basis	1B
Published for Opposition	September 4, 2012
Registration Number	4572824
Registration Date	July 22, 2014
Owner	(REGISTRANT) The Way We See The World LLC LIMITED LIABILITY COMPANY NEW YORK Suite 325-1 601 West 26th Street New York NEW YORK 10001(LAST LISTED OWNER) LOLIWARE LLC LIMITED LIABILITY COMPANY NEW YORK 36 Mason Circle Beacon NEW YORK 12508
Assignment Recorded	ASSIGNMENT RECORDED
Attorney of Record	Jennifer Lee Taylor
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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Edible straws will hopefully enter the market as an alternative to one-time plastic straws and offer a better alternative than bioplastic straws which are said to break down into smaller pieces rather than disappear, further threatening wild life, sea life and polluting our oceans and landfills.  In the meantime, paper straws have seen a meteoric rise in their use and popularity and are a leading alternative to one-time plastic straws.

Sustainable business models will continue to grow and gain market share.  In setting a course for success, Loliware LLC's attention to its intellectual property is a very good example of thoughtful preparation and planning.

Respectfully submitted,

William Maguire
www.TrademarkEsq.com

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Focus On Sustainable Trademarks

Today, we focus on three proprietary marks with sustainable attributes:

1.  FOREST STEWARDSHIP COUNCIL (FSC) - Certification Mark

Per their website, "FSC works to take care of our forests..."  "Being FSC certified means that your forest, or supply chain, is managed responsibly; ..."

     https://ic.fsc.org/en

In the U.S., there is a pending Certification Mark application on file at the USPTO, as follows:

Word Mark	FSC
Goods and Services	IC A . US A . G & S: Rubber; textiles, textile fibers, fabrics for textiles; coverings for furniture (not of leather); household linens, kitchen and table lines; curtains, towels; clothing (not of leather) developed with forest products sourced from responsibly managed forests, namely, shirts, undershirts, socks, trousers, camisoles, gloves, mittens, scarfs, head scarfs, jackets, pullovers, pyjamas, dresses, skirts, suits, aprons, hats; wooden shoes, soles for footwear; carpets, rugs; mats and matting, reed mats; wallpaper (textile), wallpaper
Mark Drawing Code	(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code	05.01.02 - Maple tree; Trees or bushes with a generally rounded shape, including deciduous trees 05.01.25 - Cypress tree; Other trees or bushes; Willow tree 24.17.15 - Check marks
Serial Number	87704442
Filing Date	December 1, 2017
Current Basis	1B
Original Filing Basis	1B
Owner	(APPLICANT) FOREST STEWARDSHIP COUNCIL, A.C. asociación civil (a.c.) MEXICO Calle Margarita Maza de Juarez 422 68000-OAXACA MEXICO MEXICO
Attorney of Record	Peter Kirschenbaum
Description of Mark	Color is not claimed as a feature of the mark. The mark consists of an abstract tree above the letters FSC.
Type of Mark	CERTIFICATION MARK
Register	PRINCIPAL
Other Data	The certification mark as used by authorized persons and firms certifies that the wood and paper products on which the mark is applied have been grown and processed in accordance with certification guidelines for forest management practices that adhere to rigid environmental and socioeconomic standards as established by the certifier. The certification mark as used by authorized persons and firms also certifies that the forest management, wood testing, processing and related services that have been performed in accordance with guidelines for forest management practices that adhere to strict environmental and socioeconomic standards as established by the certifier.
Live/Dead Indicator	LIVE

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2. ECO-PRODUCTS®

In addition to other goods, this company offers compostable drinking straws. 

Image source: Eco-Products website

"Straws so green, you can compost them. Eco-Products offers a complete line of compostable straws in a variety of sizes, colors, and either wrapped and unwrapped to match your needs and offer you a completely renewable beverage solution. Best of all, our straws are sturdy and certfied compostable in commercial compost facilities."

This product was brought to my attention yesterday at a restaurant in Santa Monica, Calif. that carries these Eco-Products compostable straws, each individually wrapped in a paper sleeve (see photo below):

In the U.S., this company owns a Federal service mark registration for ECO-PRODUCTS®, as follows:

Word Mark	ECO-PRODUCTS
Goods and Services	IC 035. US 100 101 102. G & S: Wholesale distributorship services featuring sustainable disposable hot cups, cold cups, paper food containers, food containers, plates and bowls, utensils, lids, hot cup sleeves, wooden stir sticks, straws, and bag liners. FIRST USE: 19901001. FIRST USE IN COMMERCE: 19901001
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86028682
Filing Date	August 5, 2013
Current Basis	1A
Original Filing Basis	1A
Published for Opposition	January 21, 2014
Registration Number	4510133
Registration Date	April 8, 2014
Owner	(REGISTRANT) Eco-Products, Inc. CORPORATION COLORADO 4755 Walnut Street Boulder COLORADO 80301
Attorney of Record	Christina DeAngelis
Prior Registrations	2783373;3555735
Type of Mark	SERVICE MARK
Register	PRINCIPAL-2(F)
Live/Dead Indicator	LIVE

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3.  RIZ - sustainable board shorts made in London, UK.

     http://www.rizboardshorts.com/sustainability.php

"Every pair of our shorts is tailored from 100% recycled and recyclable fabric (plastic bottles). By offering a 25% discount on a new pair of shorts, we encourage you to donate your old unwanted shorts for us to repair, recycle or rehome."

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Respectfully submitted,

William Maguire
www.TrademarkEsq.com

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#RisingTideSummit: Day Two

Dateline: Thursday, March 29, 2018, San Pedro, Calif. at BROUWERIJ WEST.

nearby Cabrillo Harbor...

Day Two of the two day #RisingTideSummit featuring more sustainable topics, speakers and issues.  Here is some of what was presented:

•  The Longest Swim - www.thelongestswim.com

French long distance swimmer and eco advocate, Ben Lecomte, to attempt 5,000 mile crossing from Tokyo to San Francisco... swimming 8 hours a day, resting on board support vessel each night, expecting 200 + days off shore... This swim event is being used as a platform to promote ocean protection.  During this mission, the team will be investigating ocean pollution, doing radioactive testing, and checking the currents that plastic pollution follows.

•  Brand Citizenship, presented by Jim Morairty, 72 AND SUNNY, an advertising agency in offices worldwide.  Topics included the rise of brand citizenship - aligning the interests of brand, society and the environment.  Examples include PATAGONIA, BEN AND JERRY'S, TOM'S, UNILEVER.

• XPRIZE - featuring Matthew Murlrennan, Director of Ocean Initiative, which has awarded substantial monetary prizes for mobile apps that address ocean preservation, public safety, etc.

•  Political Advocacy - featuring Fred Keeley, Dr. David Wilmot of Ocean Champions, and Wendy Wendlandt of TPINNetwork.  Per Fred Keeley, "We need to be a proxy for the Ocean because the Ocean can't speak for itself."  David Wilmot spoke of his organization's campaign, #VoteTheOcean, and summit attendees got in on the swag, namely, a baseball cap funded in partnership by BILLABONG.

•  The "Global Youth Movement To End Plastic Pollution" - featuring Katie Allen with ALGALITA Marine Research Foundation, Long Beach, Calif.  Algalita is the non-profit founded by Capt. Charles Moore who discovered the now infamous "Great Pacific Garbage Patch".  Among Algalita's program is POPS (plastic ocean pollution solutions).  Their panel included three high school students that are active in Algalita programs.  Among the comments provided by this youth panel were the following statements:  (1) Youth is underestimated in its ability to effect change; (2) More education is needed to effect change; (3) The transition away from plastic is challenging; and (4) Small changes can help the bigger goal.

•  Lonely Whale Foundation - led by Dune Ive, Phd, Executive Director. Lonely Whale started the #stopsucking (plastic straws) campaign in Seattle, WA, and this City has since banned plastic straws. x-ref: strawlessocean.org -  One (projected) statistic highlighted by Lonely Whale is that 23 Million plus single-use plastic straws have been permanently removed in Seattle.  In California, the City of Santa Cruz has banned plastic straws and it was noted that STARBUCKS has replaced its green plastic straws at all of their stores in Santa Cruz with green paper straws made by AARDVARK®, a 100 year old company out of Indiana that has seen a dramatic increase in their business.

•  Sports As A Force For Good - a panel led by Sports broadcaster and film maker, Angela Sun, who created the documentary, "Plastic Paradise" (available on Netflix).  This panel discussed dealing with and trying to overcome a perceived disconnect between sustainability and sport.  One speaker was Reece Pacheco with the World Surf League who spoke of the challenges in instituting sustainable practices within their organization.  One positive change has been competitor jerseys are now made out of recycled plastic.

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Respectfully submitted,

Will Maguire,
www.BeachEsq.com

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Day #1: #RisingTideSummit

Dateline: Wednesday, March 28, 2018; Brouwerij West, San Pedro, Calif.

#RisingTideSummit

#Mobilize

#BlueTechnology

#AltaSea

#Sustainable Aquaculture

#TheBlueEconomy
     -  "The current state of the Ocean is a Huge Opportunity for the State of California."
     -  "The Ocean: Our Final Frontier."
           Jenny Caruso, Exec. Director, AltaSea

#SustainableTrademarks
     -  Aardvark: paper straws that decompose.
     (comment: Per Marcus Eriksen, Phd of 5Gyres, BioPlastics are not the best alternative as decomposition is slow.  Paper is better...
     -  ecovative: mushroom based packaging.
     -  Bareburger:  Santa Monica based restaurant with broad sustainable practices.
     -  Recup: the first bio recyclable cup.

     -  Sustainable Surf: #DeepBlueLife

     -  Living Earth Systems:  Eddy Garcia discovered that meal worms eat styrofoam and return it to biodegradable matter.  Advocate of #RegenerativePractices... bio remediation as the next step beyond recycling.

 
*** to be continued.....

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Respectfully submitted,

Will Maguire
www.BeachEsq.com

Trademark • Copyright • Licensing

(photos by & Copyright 2018 Will Maguire.)

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Three Outstanding Sustainable Brands and Trademarks...

The Bad News: Planet Earth is drowning in a sea of plastic pollution!...

Image Source:  https://www.conserve-energy-future.com/causes-effects-solutions-of-plastic-pollution.php

https://en.wikipedia.org/wiki/Plastic_pollution


The Good News:  There are many concerned citizens, both individual and corporate, that are making a difference in combating plastic pollution.

Here are Three Outstanding Brands and Trademarks that are making a difference:

1.   PARLEY® FOR THE OCEANS®

PARLEY is collaborating with ADIDAS® on a line of footwear and sportswear that are composed of recycled ocean plastic.

www.adidas/us/parley

Image Source: www.adidas/us/parley

2.  RAINFOREST ALLIANCE®

"The Rainforest Alliance is a non-governmental organization working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior."

https://www.rainforest-alliance.org/

In a recent L.A. Times article on "eco-friendly flowers", the Rainforest Alliance is quoted as stating that there are "more than 1.3 million farms (from 78 nations that) use methods it designed to protect ecosystems, workers and local communities.

3.  SURFRIDER FOUNDATION®

"The Surfrider Foundation USA is a U.S. 501 grassroots non-profit environmental organization that works to protect and preserve the world's oceans, waves and beaches."

https://en.wikipedia.org/wiki/Surfrider_Foundation

One of the Surfrider Foundation's more recent initiatives includes the planning, implementation and registration of a certification mark grading restaurants that are eco-friendly and sustainable, namely, "Ocean Friendly Restaurant" in stylized format (as follows):

(as published by the USPTO)

note:  The application on file at the USPTO includes the following statement:  "The certification mark, as used or intended to be used by authorized persons, is intended to certify that the restaurants using this mark meet certain standards relating to environmental conservation and sustainability."

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There is an encouraging groundswell of positive action globally and locally to address and remove the negative impact of plastic pollution.  The above three referenced companies are very good examples.

Additionally, there is one particular grass roots campaign that is worthy of mention and which started in Costa Rica and which has had a global impact, namely, @5MinuteBeachCleanup.

https://www.facebook.com/5minutebeachcleanup/

Their Instagram account is a testament to this simple mission statement that we each have 5 minutes that we can spare while at the beach to remove plastic pollution.  People from all over the world are posting photographs of #beachtrash that they have collected.  This is certainly one of the most positive and profound campaigns to combat plastic pollution on planet earth!

https://www.instagram.com/5minutebeachcleanup/

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Respectfully submitted,

William E. Maguire
www.TrademarkEsq.com

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Happy Holidays!...

Happy Holidays to you and yours!...

We hope you enjoy some time off to connect with family and friends as we welcome in the new year.

Respectfully,

Will Maguire,
Law Offices of William E. Maguire
www.TrademarkEsq.com

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A Walk Along The Beach - Friday Afternoon, Nov. 24, 2017

Dateline:  Thanksgiving Weekend...  Friday afternoon, Nov. 24, 2017, a walk along the shoreline of Will Rogers State Beach in Pacific Palisades, Calif. heading toward the Santa Monica Pier and back...
Southern California is experiencing another heat wave and it is nearly 80 degrees on the beach with barely a stitch of wind!..

A large crowd of families enjoying the beach below at Santa Monica Lifeguard Tower #4 which is out front of the famed Annenberg Beach House...

#Trademarks in the sand...  a plastic label from a bottle of Heineken® beer, below...

Black Friday, indeed, at Tower #10, where some vandals have spray painted ugly grafitti on the shutters...

Stunning weather and beautiful skies overhead of Santa Monica State Beach...

Below, a pear shaped object... literally!

Broken glass found at the water's edge... and disposed of properly!

Will Rogers State Beach, below...

Respectfully submitted,

William Maguire,
Attorney at law
www.TrademarkEsq.com

(All photos by & Copyright William Maguire 2017.)

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